Three things to make your About Page 10x better when you don’t have a story
Writing an About Page can be a big challenge. Nevertheless, it is almost always the second most viewed page on your website. Therefore, it is crucial you write one that works well. Now, I am a big fan of having a compelling story on your About Page. But, what happens when you don’t have one? You see, it takes skill and an interview to draw out the best story about your company. And, for the record, a chronological telling of your company story is rarely compelling. So, if you are launching a website for a client and need a better