MainWP Blog

10X about page
WordPress Business
Todd Jones

Three things to make your About Page 10x better when you don’t have a story

Writing an About Page can be a big challenge. Nevertheless, it is almost always the second most viewed page on your website. Therefore, it is crucial you write one that works well. Now, I am a big fan of having a compelling story on your About Page. But, what happens when you don’t have one? You see, it takes skill and an interview to draw out the best story about your company. And, for the record, a chronological telling of your company story is rarely compelling. So, if you are launching a website for a client and need a better

Compelling About Page
WordPress Business
Todd Jones

How to write a compelling about page for your agency or site care business

Do me a favor. Pull up your Google Analytics. That’s it. I’ll wait. Now that you have them up, what is your most visited page? My guess is that your homepage is the most visited page on your website. Is that right? Good. Now, what is the second most visited page? What’s that? Your About page? That’s what I thought. Think about if you will. When you get introduced to someone, you want to know more about them. It’s like when I see a pretty lady at the coffee shop, my first thought is, “I want to know who that

WRITING A BETTER ABOUT PAGE
WordPress Business
Todd Jones

How you can optimize your About page, dump the vanity and shatter the boredom

You have met that guy. I know you have. All he does is talk about himself. In fact, he might, metaphorically, beat his chest to tell you how good he is. Maybe he’s trying to convince himself. These days he may refer to himself as a guru. I think Sara Bareilles wrote about him in her song King of Anything. If you aren’t familiar with the song, you can read the lyrics here and you can watch the video here. Well, that is how some About pages end up being, just like that guy. He is the guy Bareilles writes

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Donata Stroink-Skillrud
Donata Stroink-Skillrud
President of Agency Attorneys

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