MainWP Blog

copywriting
WordPress Business
Todd Jones

So, you need copywriting? What now? 4 questions to ask.

It seems like more often than at any point in the past few years, I see agency owners frustrated with the whole content issue. They regularly struggle to get content from their clients for website projects. That is one reason I created the Website Copy Framework. There are two things you need to realize when it comes to content. First, clients will always underestimate the difficulty and scope of writing their own content. They always will. They will find it harder than they expect it to be for several reasons, including it is simply hard to write about your own

Todd Jones April 28, 2022 No Comments
Writing your Website Care Service page
WordPress Business
Todd Jones

Writing your Website Care Service page

Like so many pages, the services page on your website is almost an after-thought. I mean, after all, it’s website content. How hard can that be? Right? How hard can it be to write a page for your website care services that generate some kind of conversion? Yet, often when I look at service pages, I see similar mistakes over and over. So, today, we are going to dive into three types of things you need to write your website care services page. The art of the headline The headline is crucial for a web page, and for some reason,

Todd Jones November 12, 2021 No Comments
selling wordpress maintenance
WordPress Business
Todd Jones

Use these tactics to help you sell more WordPress maintenance packages 24/7

What if you could have a salesperson on staff who can sell your maintenance plans all day long? Well, you do. If you have a website maintenance service page, you have a salesperson who works 24/7 for you. And that is why it is so important to make it as good as you possibly can. Today we will look at three tactics that can help you sell more WordPress maintenance packages 24/7. Start with the problem – no, really, just do it. When my dad was a young man, it was expected that guys took care of their cars’ maintenance.

Todd Jones February 19, 2021 No Comments
WordPress Business
Todd Jones

Fall in love with taglines that captures the essential part of your company’s message

When I worked for an agency, guess who got to do a lot of pre-launch and post-launch checklists for websites? You guessed it, me. That’s okay; I’m a stickler about getting all the boxes marked; however, over time, I learned others didn’t see the value. Anyway, we had some fairly mundane things to do, like making sure the timezone was correct, adding something for the website title in the settings. Something that would come up regularly was what to put in the tagline. If you didn’t know, the WordPress dashboard has a place in the settings to add a tagline.

Todd Jones January 24, 2020 1 Comment
THE STAGES OF AWARENESS
WordPress Business
Todd Jones

Using Stages of Awareness to create content for selling your website care packages

There’s a lot of content created every day — and most of it gains almost no attention. Austin Mullins, Copyblogger Ten years ago I had just moved back to my home state. I lived in a larger city in a state to the west for over 13 years but moved home to start over. It was a tough time. Finding a job seemed impossible. Nevertheless, I landed a job with a car dealership. They would pay me a salary the first month while I got up to speed. Then I found out that it was all about chasing people who

Todd Jones June 12, 2019 No Comments
DIGITAL MARKETING BLOGS
WordPress Business
Todd Jones

Five Digital Marketing blogs that will help you improve your digital business

Today I wanted to list a few blog posts that I find helpful in this world of digital marketing. Everyone has their own idea of what is a great blog. My idea of a great digital marketing blog includes articles with lots of great resources, good writing, good examples, and illustrations, and they offer the first-hand experience of working with the craft. Certainly, there is the usual list of popular digital marketing blogs. Some of these may be in those lists, some of these may not. Nevertheless, these are the ones I chose for this article. So, here is my

Todd Jones February 15, 2019 2 Comments
WRITING A BETTER ABOUT PAGE
WordPress Business
Todd Jones

How you can optimize your About page, dump the vanity and shatter the boredom

You have met that guy. I know you have. All he does is talk about himself. In fact, he might, metaphorically, beat his chest to tell you how good he is. Maybe he’s trying to convince himself. These days he may refer to himself as a guru. I think Sara Bareilles wrote about him in her song King of Anything. If you aren’t familiar with the song, you can read the lyrics here and you can watch the video here. Well, that is how some About pages end up being, just like that guy. He is the guy Bareilles writes

Todd Jones September 14, 2018 2 Comments

Administrators Love MainWP

MainWP makes update process efficient and reliable. Also with it you can report updates to clients and have a nice overall view of sites and their status. Couldn't do without it anymore. Great job!

Katja Lampela

Founder at Lieska-Tuotanto Oy

MainWP has been a key part of our tool chest to help manage and care for our 300+ client websites. We worked our way through various alternatives over the years and have happily been using... Read More...

Ron Johnson

Marketing Director at CyberOptik

MainWP is the best WordPress management plugin by far. I've been a lifetime member since the very beginning (a few years now) and it's one of the best value for money software packages you can buy, if... Read More...

Alex Kladov

Director at Pro Web Assist Pty Ltd

Read more MainWP Testimonials

MainWP Affiliate Disclosure: Some of the links contained in the post or pages are “affiliate links.” This means if you click on the link and purchase or subscribe to a recommended item, We will receive an affiliate commission. We only recommend products or services we believe have value to MainWP users and readers. This is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.
© MainWP - WordPress Management without the SaaS! 2014 - 2024 - Terms of Service - Privacy Policy - Cookie Policy - Support Policy - Refund Policy - MainWP Domain Use - DPA
Facebook Twitter Trello Users

Looking for something?

Search MainWP support and documentation.

Privacy laws apply to businesses that collect personal information. Since no personal information is collected by the MainWP plugins, no privacy laws apply to the MainWP plugins. This includes GDPR, UK DPA 2018, PIPEDA, Australia Privacy Act 1988, LGPD, PIPL, and other privacy laws.
Donata Stroink-Skillrud
Donata Stroink-Skillrud
President of Agency Attorneys

Your Download Is Just One Click Away

…or just download the plugin.

By entering your email, you agree to our Terms of Service and Privacy Policy.