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WordPress Business
Todd Jones

You mean you can use a call to action in a blog post? You bet your boots cowboy

You have had it happen before. You are completely engaged in a blog post. The writing is excellent, the authority is on par, and the story sucks you in. You get to the bottom of the article, and you are totally challenged to try something new in your business. But, nothing. That’s right. There is no invitation to a follow-up, no invitation to try their product, no invitation to sign up for an email, nothing. It all just seems like wasted space. The ending falls flat. Or maybe, you have experienced the opposite ending. After the engaging post, there is

Call to action
WordPress Business
Todd Jones

Call to Action: Five resources to help improve your CTA

Improving your call to action  Just stop it, why don’t you? Stop it already. Do you wonder why no one takes your offer? It is because you don’t take advantage of one thing. A call to action is the single most important part of a conversion. Seriously. Why in the world would you spend time crafting a great headline, persuasive copy, killer images, and a great message and not use a call to action? This is what content marketer Pamela Wilson says about calls to action and our content, Our content — ultimately — has a business purpose. Oh sure,