Improving your call to action
Just stop it, why don’t you? Stop it already.
Do you wonder why no one takes your offer?
It is because you don’t take advantage of one thing.
A call to action is the single most important part of a conversion. Seriously. Why in the world would you spend time crafting a great headline, persuasive copy, killer images, and a great message and not use a call to action?
This is what content marketer Pamela Wilson says about calls to action and our content,
Our content — ultimately — has a business purpose. Oh sure, we’re writing to attract an audience and build trust. We want to inform and — if possible — entertain. But for our efforts to have a measurable effect on our businesses, we have to take that final step.
Even more, why would you make any content without a call to action?
Facebook post? Call to action. Email newsletter? Call to action. Landing page? Call to action. You gotta have it to make sales.
You got to ask for the sale.
Today, we are going to look at five resources that help you a more effective call to action for your marketing projects. Let’s get started.
This article written by digital marketer Paul Boag looks at ten techniques that make your call to actions much more efficient. Boag addresses several different types of persuasion and offers examples of how they work.
When it comes to calls to action, proceed with caution. Don’t only focus on conversion. Also, focus on perception. How does your call to action reflect on your brand? If you do, then they will help improve your bottom line over the long term. Paul Boag
Written on WordStream, Billy McCaffrey goes over various tips for calls to action including various marketing campaigns such as PPC ads. Seven is the perfect number, right? McCaffrey mentions several tips including using a strong verb as well as knowing your device. There is some excellent advice here.
Let your audience know exactly what you want them to do, and don’t dilly dally – start the CTA with the desired action.
Pamela Wilson is a fantastic content writer, and in this article at Copyblogger, she gives sound advice including this one she gets from copywriter Joanna Wiebe of Copyhackers,
To write this copy, I like to use the tip I learned from Joanna Wiebe from Copyhackers.com. Joanna recommends you put yourself in your readers’ shoes and think about the phrase “I want to ____” when writing your button copy. Fill in the blank with whatever words your reader might use to describe the benefit they’ll experience from taking action.
She breaks down the why and how of call to action really well in this article.
Do you want to see several examples of a call to action? How about 31 examples? Adespresso found 31 examples and talks about why they work well.
Author Ana Gotter concludes with 5 tips for writing a high converting call to action: 1) Focus on one goal 2) Use Action Words; 3) Choose the Right Formula for the Right Medium; 4) Decide if You Want to Go Positive or Negative, and 5) Prioritize Brevity.
Need an example or two of a good call to action. Well, ConversionXL has you covered with this article from Alex Birkett. Birkett discusses several CTA examples of which some are good and some are bad.
Calls to action are critical as Birkett says in his conclusion,
The call to action is an important element of website design, conversion optimization, or any form of marketing or persuasion. Invest some time and effort into crafting good CTA copy, making sure the design is right, and designing with the page context in mind.
It is easy to slap on a “subscribe” or “submit” for your call to action, but it should warrant a closer look. Using something a little more persuasion might help you convert a few more visitors to your lead magnet or email newsletter.
Often the call to action is an afterthought. Maybe it is time we rethink them in our WordPress projects. These resources can help you go a long way to improving your CTA.