MainWP Blog

q&A with leanne mitton
WordPress Business
Todd Jones

Q&A with Leanne Mitton website designer and MainWP user

Leanne Mitton has been a web designer for 20 years. She began as a co-op student while in high school, working for Norlink. Following college, she took a full-time job with Norlink. In the year 2004, she found herself with the opportunity to purchase Norlink. Since then, she has been synonymous with Norlink. Leanne is a fan of MainWP, which allows her to use the tool she thinks will work best in each situation. She lives in the lovely town of Thunder Bay, Ontario, in Canada. She enjoys spending time with her family, knitting, and looking for places to explore

World of WordPress
WordPress Business
Todd Jones

September 2020 World of WordPress includes acquisitions

In today’s World of WordPress, we are talking music at WordCamp Austin, acquisitions, and creating a virtual year-in-review for WordPress in 2020. WordCamp Austin to have music. I like that WordCamp Austin is going to include music in this year’s virtual event. In years past, Austin has become a center stage for many musicians. Every year, the South by Southwest festival includes a large contingent of musicians, so this seems like a nod of the cap. SXSW was unable to hold their even this year due to COVID. September is the last day for submissions, so we will wait to

Featured image: Random Thoughts
WordPress Business
Todd Jones

August random thoughts: Never work for free

“If you’re good at something, never do it for free.” The Joker, Dark Knight Do you ever wake up in the middle of the night or early morning, and your brain starts thinking about things? You know, when it is way to early to get up and start your day? I have been there. In fact, it happened this morning. These random thoughts really aren’t that random, but maybe they would seem so in any other context. These are some things I have been thinking about in business. Perhaps you are thinking about them as well. What random thoughts about

featured image: self care
WordPress Business
Todd Jones

Building a toolkit that can help you with your self care

The purring of a cat can reduce stress according to studies. As a matter of fact, the love of an animal can help reduce stress in our lives. To me, there is nothing much better than petting a cat and the cat purring. It is soothing. Studies have also shown that hugs can reduce our blood pressure. Finding things in our lives that help reduce stress is essential, especially in the year 2020. The worldwide pandemic has increased isolation and lack of touch, which makes our mental health more challenging. Self Employed workers like us, already struggle with isolation and

Featured Image: Backlinks
WordPress Business
Todd Jones

How to build backlinks without making your recipient scream in their pillow

Do you ever get an email like this? They are designed to get you to add a link to your website via an article you have already written. The strategy is not new. It has been used for years by certain SEO gurus. The thing is, most of my friends say they simply delete the emails or send them to spam. Nevertheless, this strategy is all about quantity. It’s a numbers game. That’s what they used to say in sales. In fact, I used to have to sign customers up for an email in a retail store. That was a

Nurture Funnel
WordPress Business
Todd Jones

Here is how I created my recent nurture funnel and a checklist for you to download

Recently I launched a new nurture funnel for my product, Website Copy Framework. I wanted to get potential buyers into my funnel and nurture them to buy the product. In this article, I am going to talk about the things I did and how I did them. At the end of the article, I provide you with a little checklist. Setting up my nurture funnel. To get started, you will need to have a specific product or service. For me, my product is the Website Copy Framework I launched last fall. For you, it could be anything such as a

The Setlist
WordPress Business
Todd Jones

August Setlist: the future of WordPress, remember Bing, and a handy screenshot tool

Around the bend, we are headed for August. I’m not quite sure what the rest of 2020 will reveal. So many questions remain. One thing that remains is how we feel when we hear stories. Stories and music make life easier. So today’s setlist includes some oldies, one of which goes back to the early 1960s. We are talking about the future of WordPress, the re-emergence of Bing, and a handy tool to capture screenshots. The times they are a-changin.’ There is a classic song from Bob Dylan that I often think of when I think about change. The song

featured image: video email marketing
WordPress Business
Todd Jones

How you can use video email marketing to create an unfair advantage for your business

I remember getting an exclusive email from a copywriting influencer one day. Needless to say, my jaw was on the floor when I got the email and video from Tarzan Kay. Have you ever gotten something like that? She sent me an email with a personalized video. First of all, the fact that she knew my name was pretty cool. I mean, she has thousands of people on her email list. Why did she specify me? It was pretty cool. That was when I realized that we could actually have videos in our email. Now, what she was doing was

5 types of content
WordPress Business
Todd Jones

Planning your content? Don’t neglect these 5 types of content

It’s always interesting when people talk about their content strategy in the content marketing industry. Everyone has their own variation. I tend to see things from 30K feet. In my way of thinking, there are certain types of content you need to have to make sure you don’t have gaps in your content calendar. Today I am going to talk about five types of content that tend to get overlooked when planning a businesses’ content. 1. Tell a story of how your client won with your help What is the one thing that will help you close a sale more

Featured image: Content marketing mistakes
WordPress Business
Todd Jones

4 Content marketing mistakes website agencies may not think about

One of the things I have noticed about musicians is they play their songs over and over.  They create an album and spend hours practicing and recording the songs. When they are finished recording, and the album is out, they spend months and months touring while singing and playing the same songs all over again. Do you think they ever get tired of playing those songs?  You can get some insight into that by watching interviews. Some have songs they never get tired of singing. Some may get tired of playing and singing them, but their fans still want to

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