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Preparing your sales funnel for 2018

Sales Funnel

Getting ready for a new year means a lot of different areas of your business need attention. Today we are going to discuss preparing your sales funnel. It’s officially the holiday season in the United States. Maybe it is where you live as well. In the town where I live, we go all out downtown.…

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Simple ways to add social proof to your website

Social Proof

Using social proof on your website is a no-brainer. It is kind of like being linked to the “cool kids” in high school or being known by a celebrity. The effect is real and something you should tap into because people are more likely to purchase when they see the “proof” that your product is…

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Building an welcome email series to onboard subscribers

Welcome Email Series

Ever walked into a store and not be greeted or even seen a single sales associate? How did that make you feel?  In the town where I live, we have a chain restaurant called Moe’s Southwest Grill. It is similar to a Chipotle. One of the things that Moes does differently is that they greet…

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Generating content promotion buzz using this tool

Content Promotion Tools

“If you build it, they will come.” Ray Kinsella, Field of Dreams Yeah. . .  no that won’t happen. I’m sure you have figured that out by now. Everyone keeps preaching that you should have content. Of course, by content, there are many different types of content, but blog posts seem to be the most popular…

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