MainWP Blog

content upgrades
WordPress Business
Todd Jones

Creating a downloadable PDF for your content upgrade

Content upgrades are easily one of the most effective ways to get email subscribers for your email list. One of the easiest ways to execute a content upgrade is by making a downloadable PDF of a popular post. There are a few things in a blog post that would make a good candidate for a downloadable PDF. First, it should be popular. Do you have a post that is getting tons of traffic? This post might be a good candidate for a downloadable PDF. Brian Dean explains why, If you want to maximize the number of subscribers that you get

content upgrades
WordPress Business
Todd Jones

Getting started with content upgrades

When you can get good numbers in your email game using something like content upgrades, you have to take a hard look at that strategy. The experts tell us that content upgrades are a good strategy. Robbie Richards, Brian Dean, Authority Hacker, the Grow and Convert Team, they all have given the benefits and the numbers of success using the strategy for them or their clients. So, what is a content upgrade? According to Grow and Convert, In short, content upgrades are content specific bonuses. Instead of offering a generic ebook at the end of your posts, you offer a bonus

MainWP Featured Image
WordPress Business
Todd Jones

Customizing user roles for members of your WordPress care business

Congratulations on launching your WordPress site care business. Not only have you been successful, but you have grown your business and added members to your team. You are now ready to add some of your new team members to the mix of managing your client’s websites. You need to customize user roles for the members of your WordPress care business.  There is a way to do that and today I am going to show you how using the MainWP Team Control Extension. This article presupposes that you already have a MainWP Dashboard, purchased the Team Control Extension or have a

WordPress Business
Todd Jones

Three places you should absolutely be using a call to action

I have had all kinds of different experience in sales. Most were not positive. I tried to sale some kind of system for home security once. It didn’t go well. I tried to sell a satellite type of telecommunications and cable once. I also spent about 30 days on a car lot trying to sell cars. The one place I always excelled was retail. For about eight years I worked in a bookstore where I was stationed at the cash register. I had customers who were regulars, some who were semi-famous, rich, poor, and just about everything in between. It

Leaving a WordPress Plugin Review
WordPress Business
Todd Jones

Leaving a WordPress plugin review

Imagine spending hours on a project for which you know you will not get paid. Additionally, with that project, you handle hours of support request. Maybe you just do it because you love it or maybe you are doing it to give value to the community. The project might even lead to a pay off in terms of additional paid work. Now, imagine when someone tells you how much they appreciate what you do. They “ring the bell” if you will. They promote your project. That is how it feels for plugin developers when you rate their product. Plugins in

Encouraging the participation of women in WordPress
WordPress Business
Todd Jones

Encouraging the participation of women in WordPress

When I was a kid, in a small town, in a rural state, there wasn’t much to do on a Friday night as a teenager. Often, I would end up down at the Playful Quarters. Playful Quarters was an arcade with a pizza place next to it with a doorway between the two. The arcade kept music videos going on the TV’s and kids would play video games for hours. Of course, we had to have plenty of those quarters. One of the games I would play was a game called Centipede. Several years later, I learned that one of the

How the cost of free plugins can pay off for WordPress developers
WordPress Business
Todd Jones

How the cost of free plugins can pay off for WordPress developers

Recently, I was looking at a plugin I had been using for my local town website. It was a simple plugin that lived in the WordPress repository. It had great value. The plugin has been discontinued. I really don’t know why, but my guess is that the author has other things to do. My first thought was how I or someone I knew could take over the plugin. Then I thought I or someone else might end up the same way.  The same day, I saw someone boldly claim they weren’t interested in a plugin if it wasn’t free, even

Using Trello for an editorial calendar
WordPress Business
Todd Jones

How I use Trello to create my editorial calendar

Quite possibly, one of the hardest parts of running a blog is being consistent. It stands to reason that if you create goals and outline your schedule, you will come closer to publishing your blog regularly. An editorial calendar can be a huge help in staying consistent. In early 2015, I restarted my business and new I needed to be blogging on a regular basis. Therefore, I set out to create a schedule that would help me. As a result, I created eight Q&A posts with successful entrepreneurs that I later turned into an e-book. I thought that if I

Lead Magnets & website audits
WordPress Business
Todd Jones

Using evaluations as lead magnets

Lead magnets. They help us get emails for our email lists. In other words, they help us generate leads. As a service provider, sometimes we struggle with lead magnets. Lead magnets have changed over the years. Some service-based companies have offered a “free quote.” Think your local roofer or plumber. What they are saying is that they will take a look at your situation for free, do a quick analysis, and offer an estimate without charging you. That allows you, as a consumer, to gather multiple quotes to decide who you want to do that job. If you aren’t careful,

Website Marketing Goals
WordPress Business
Todd Jones

Getting started with website marketing goals

A website without marketing goals is a website that is static. The crux of marketing, especially online, is to set goals and create a workflow to meet those goals. And, marketing is a loaded term. For example, online entrepreneur Heidi Cohen published a post outlining 72 definitions for marketing. Marketing is a broad topic. I like to talk about marketing quite often, but the truth of the matter is that marketing is a very big picture. Topics under the umbrella of marketing include inbound marketing, affiliate marketing, online marketing (or digital marketing), content marketing, traditional marketing (or offline marketing), and

Looking for something?