MainWP Blog

Roundup
Todd Jones

February blog post roundup is all about social media

In February’s blog post roundup, we look at social media. We talk about Facebook Stories, Blog posts and videos and funnels, Facebook advertising, and trends of social media in 2018. In creating our roundup, we turn to four of the biggest, best and most respected blogs for social media: Agora Plus, Hubspot, Social Media Examiner, and Buffer. Strap on your boots, we are going to walk in the deep waters of social media goodness. Let’s go. The Simplest Way to Make Facebook Stories for Pages Sometimes, when I am just sitting around, I get the urge to make a Facebook

WordPress Business
Todd Jones

Boring case study? Don’t write them, make them engaging

How many times have you read a case study? If you are like me, you can almost feel yourself getting sleepy just thinking about them. I mean, yawn. Who wants to read those things? They are boring. They have no engagement, they slog along, they don’t elicit anything other than a bunch of factual information. Is that what your case study is like? Do you have cobwebs hanging off your case studies? Is your bounce rate high on pages where you have case studies? Maybe it is time that you change how you do case studies. There is a secret

WordPress Business
Todd Jones

Call to Action: Five resources to help improve your CTA

Improving your call to action  Just stop it, why don’t you? Stop it already. Do you wonder why no one takes your offer? It is because you don’t take advantage of one thing. A call to action is the single most important part of a conversion. Seriously. Why in the world would you spend time crafting a great headline, persuasive copy, killer images, and a great message and not use a call to action? This is what content marketer Pamela Wilson says about calls to action and our content, Our content — ultimately — has a business purpose. Oh sure,

WordPress Business
Todd Jones

Four ways to find your client’s pain point

One of the things that we learn from WordPress consultants is to learn about the client’s goals and who their target audience is and their pain points. If you are like me, you have sat down with a client to ask these types of questions to hear things like, “My target audience is everybody!” or “I’m not sure what their pain point is” or, “Their pain point is that they need more customers.” It is safe to say that sometimes our clients really don’t know the answers or, they think they do, but they don’t. Because of this, we ask

WordPress Business
Todd Jones

Stepping into Facebook chatbots with MobileMonkey

Most companies will notice that at least 50% of their audience comes from mobile devices. In fact, your company could be different. Maybe you have more than 50% coming to your digital assets using a phone or other mobile device. With the emergence of a more mobile audience, marketing has started to trend toward specializing for mobile devices. One such area is Facebook. Facebook, of course, has a solid mobile app and now, with artificial intelligence, chatbots are making their way to mainstream marketing. Today we are going to take a look at one of the newest chatbot makers, MobileMonkey.

WordPress Business
Todd Jones

Six online courses that will help you be a better WordPress business owner

One of the things that cause WordPress designers to struggle in business is the way they view their business. They fail to shift from an employee mindset to that of a business owner. Failure to make this shift can derail your business and cause you to go bankrupt. You aren’t just a WordPress designer when you launch out on your own, you are a business owner. Once you take that step, all manner of your business becomes your responsibility. Most courses teach you how to be a better developer or designer, but some will help you be a better business

Roundup
Todd Jones

January Podcast Roundup: The future of SEO, voice search, and leaving behind bad habits

This week, we looked at SEO Courses so I thought we would follow up with podcasts related to Search Engine Optimization. Therefore, in this January Podcast Roundup, we take a look at the future of SEO, habits we need to leave in 2017, and the future of voice search and search using digital assistants. SEO Podcast Roundup The future of SEO with Stephan Spencer – WP Elevation Troy Dean interviews Stephan Spencer who is the co-author of The Art of SEO (Theory in Practice). Spencer tells the story of how he met Rand Fishkin after at an SEO conference. Apparently, Fishkin

WordPress Business
Todd Jones

SEO Courses and resources for WordPress designers & developers

Here is a list of SEO Courses and resources that can help you increase your understanding of Search Engine Optimization. These courses and resources are compiled for WordPress professionals. There’s a lady who’s sure All that glitters is gold And she’s buying a stairway to heaven – Stairway to Heaven Songwriters: Jimmy Page / Robert Plant Stairway to Heaven lyrics © Warner/Chappell Music, Inc When it comes to SEO, you can definitely invest but you can’t buy a stairway to heaven and all that glitters is not gold. There are a lot of shiny objects, but it takes work and

Roundup
Todd Jones

WordPress Roundup: End of the year

The latest roundup is the January version of WordPress Roundup and we are looking at end of the year posts. The end of the year. Or, the first of the year if you prefer. This is the time we get all sentimental and think back over the previous year. We even did that here at MainWP. This month’s blog post roundup is all about end of the year recaps. Did you make an end of the year recap for your business blog? Drop it in the comments below. Today, we take a look at recaps from Yoast, Locke Down Designs,

WordPress Business
Todd Jones

How to navigate online courses to improve your business

In our career, we often find ourselves investing in online courses to improve our business. It becomes an important part of our education. How can one navigate the maze of online learning? I’ve done it before and I am sure you have as well. It happens quite regularly with new business owners. Before I get to the thing we all do, first I want to tell a story. Copywriter Ben Settle often tells his students they should read the best marketing books at least 10 times. What? He explains how to execute this impossible task in this blog post, BEN:

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