MainWP Blog

INCREASING WEBSITE TRAFFIC
WordPress Business
Todd Jones

How your agency can use earned media to increase traffic to your website and build trust like Denzel Washington

In the movie The Equalizer, Denzel Washington plays Robert McCall, a former intelligence officer. He settles in Boston and begins to work in a home improvement store. There, he befriends his co-workers as well as a teenage girl who works for a local pimp. He is seen reading a book in a diner and the girl asks him about the story, and he teaches her about being true to herself. As the movie progresses, McCall helps recover a wedding ring from a robbery for one of his co-workers, helps train one of the employees to be a security guard, and

WordPress training
WordPress Business
Todd Jones

How to create a WordPress training process for clients

See me if this sounds familiar. You get to the office and log in to your ticket portal and find half a dozen support requests. One by one you begin to go through each request and find them to be basic WordPress information. You get requests such as, “How do I add an image to my blog post?” “How do I link to my favorite blog?” “How do I update the biography in my profile information?” “How do I create a new category on my blog? Where does my blog show that category?” Very few of your requests have to

SEO FRIENDLY BLOG POSTS
WordPress Business
Todd Jones

Writing for humans make your blog posts more SEO friendly, use these four tips

We have watched the evolution of how Google ranks pages for nearly two decades now. The world’s largest search engine has the task and our website’s appearance in those search engines can be a huge benefit. search Engine Journal recaps the history of Google’s Algorithm updates here. Ever since then users and webmasters have been scrambling to rank higher. Some have done better than others. Some have used manipulation techniques while others have spent money. All the while, Google has been moving towards rewarding pages for good content. It is easy to get caught up in the hoopla of writing

WordPress Roundup
WordPress Business
Todd Jones

WordPress roundup: What to make of ClassicPress and much more

In this edition of the WordPress roundup, we discuss ClassicPress, posting to Instagram, installing a mortgage calculator, using Coming Soon pages, and which contact form is the best. ClassicPress I knew it was going to happen as we moved closer to the launch of Gutenberg. Some of you are not happy with how it has gone. Scott Bowler has had enough. He has recently launched ClassicPress, a fork of WordPress that leaves it in the classic editor mode. He outlines some of this in a blog post he posted on Medium. Jeff Chandler gives a summation of ClassicPress at WPTavern.

buyer's journey
WordPress Business
Todd Jones

Determining your buyer’s journey is one of the best ways for an agency to be more successful

A couple of times I tried my hand at direct selling. I didn’t fare too well. Some people will lead you to believe that is the only way to sell, but it isn’t the only way. One time I worked for a cold call telemarketing company. They sold folks on promotional products. You literally got on the phone and dialed someone in another state whom you knew nothing about, followed a script, and tried to sell them a promotional marketing package. It didn’t go well for me. Another time I tried to sell (think peddle) alarm systems for a major

Dan Maby
WordPress Business
Todd Jones

Four questions with Dan Maby about WP&UP

A few weeks ago, a call was made to make a video to be used for a campaign by WP&UP. The video was to address the perils of a freelancer in regards to isolation, loneliness, and mental health. I bookmarked the page and made my own video to submit. By the time I had submitted, Dan Maby and the team at WP&UP had launched their first video. I saw familiar faces. I was intrigued and inspired by what WP&UP was doing and eventually connected with Dan to ask more questions. In the process, I wondered if he was willing to

WordPress Client Training
WordPress Business
Todd Jones

How you can offer introductory WordPress client training that actually helps

In the days when I turned out more websites, I can remember that I offered WordPress client training. This came in real handy when the website was for local customers. Do you offer training on for your customer’s WordPress website? I remember doing a training at a local real estate office where I had created more than one site for the agents and the company. I took my laptop and connected it to an overhead projector the company had and walked through creating a blog post. When you hand your customer the keys to a new website, giving them a

WordPress Gutenberg
WordPress Business
Todd Jones

Ready for Gutenberg? Here are four resources to help

With WordPress Gutenberg getting closer to its version 5.0 release, WordPress professionals are starting to get up to speed. Not everyone is thrilled with the new editor, but it is clear that it is the future of WordPress editing. Recently, WordPress released a “call out” asking users to try the new editor by installing the plugin. You can disable the editor in the Screen Options box or disable the banner on your MainWP child sites altogether. Of course, there will be a Classic Editor plugin which you can use when Gutenberg rolls out. Getting your client’s websites ready may be the

WORDPRESS TRAINING VIDEO
WordPress Business
Todd Jones

The easy way to get WordPress training videos into your client’s dashboard

Do you ever have clients to ask you the same questions about using WordPress over and over? Do you scramble to find the videos they may need and send the link? Maybe you have a custom function and you have to make your own video tutorial. Something has to give. You are spending your time answering these questions instead of working on billable hours. Time to step up your game and offer your clients WordPress training videos so they can learn at their own pace and on their own time. Now, you can make your own videos or use other

WordCamp
WordPress Business
Todd Jones

There are much more than 7 reasons to attend WordCamp

A few weeks ago I went WordCamp Fayetteville (AR). It was my second WordCamp to attend, and I hope to participate in more in the coming years. I live in Central Arkansas, and we have several good options within 6-8 hours including Dallas, Kansas City, Oklahoma City, and Memphis. Further, WordCamp US is in Nashville again this year which is within that 6-8 hour window. WordCamp is the professional conference for WordPress professionals.  So, I decided to ask around on why one should attend a WordCamp from expert WordCamp attendees. I sought answers from two WordPress online communities, a WordPress Slack

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Donata Stroink-Skillrud
Donata Stroink-Skillrud
President of Agency Attorneys