MainWP Blog - Todd Jones
Along with being the resident writer for MainWP and content hacker at Copyflight, I specialize in writing about startups, entrepreneurs, social media, WordPress and inbound marketing topics.
How to write call to action in emails that are more persuasive and increases conversions
Sometimes I struggle to write about the topic I have chosen. Do you have this problem too? Scheduling a topic helps me keep on track, but sometimes I get to the subject and just scratch my head. The topic then gets tabled until my brain begins to come up with some insight. Recently, I scheduled a topic about call to actions in emails, and I hit a wall. I wasn’t sure how I was going to talk about that. Then Continue reading the post...
Q&A with Matt Davies & Mel Fallon of Funnel Packs
Earlier this year Matt Davies and Mel Fallon launched Funnel Packs. It is a service in which the landing page, the email follow-ups, and the lead magnet are packaged for website agencies. Davies has been a web developer for almost two decades and agency owner for 13 years. He spent time creating a process he uses to execute these lead funnels. He decided to share them with other agency owners. The result is Funnel Packs. Each pack comes with an Continue reading the post...
Store your page builder layouts in the cloud and more tools
From time to time, we like to take a look at new tools for our users. This week, I am going to talk about four new tools you might be able to use in your agency business. The tools we are going to look at include a cloud storage for your page builder layouts, a new form creator with a unique twist, and Google’s latest toy to use with your WordPress website. Let’s get moving. Site Kit by Google I Continue reading the post...
9 Lessons I learned managing up a hyperlocal lifestyle blog
The newspaper industry is declining. I’m not sure if you noticed. There’s even a Wikipedia article about the decline of newspapers. Doesn’t that make it official? My nephew told his dad that “newspapers are for old people.” That kind of puts in perspective. Frankly, we need local journalism, and if it hopes ever to survive, it will need to be digital. Now, it isn’t easy to start a digital journalism website. Certain responsibilities come with being a journalist. You can, Continue reading the post...
World of WordPress: Looking back to WordCamp Europe
WordCamp Europe 2019 has come and went, and now they turn their focus to 2020. The event that took place in Berlin sold 3,600 tickets according to an article in Torque Mag. In fact, Torque has a nice page of recap videos. WP Tavern has a recap of the Mullenweg address, including Gutenberg updates. In preparation for the first WordCamp Asia, part of the organising team is onsite observing and taking notes at #WCEU 📝🌏https://t.co/mkOSnAUwvG pic.twitter.com/SqIDK4iVNh — WordCamp Europe (@WCEurope) Continue reading the post...
Q&A with hosts of the Women in WP podcast
I will admit that when I see someone who decides to take action, I feel a twinge of pride inside. I feel pride because, frankly, it is hard to start something. Such is the case for Angela Bowman, Tracy, Apps, and Amy Masson. The three set out on a mission to share the voices of women in the WordPress community. Amy Masson I have noticed it, and I know you have too. Take a look at the regular roundtable of Continue reading the post...
Project management in your WP Dashboard using Zephyr Project Manager
If you run a team, you likely are always looking at ways to manage the team. I remember when I worked at the agency. Our owners bought into a software tool that was very robust and used by many IT companies. I felt at times like it was too robust. I have worked with various businesses over the years and they always seem to use a SaaS to manage projects. Some might use Basecamp, some may use TeamWork, and others Continue reading the post...
How to write a compelling about page for your agency or site care business
Do me a favor. Pull up your Google Analytics. That’s it. I’ll wait. Now that you have them up, what is your most visited page? My guess is that your homepage is the most visited page on your website. Is that right? Good. Now, what is the second most visited page? What’s that? Your About page? That’s what I thought. Think about if you will. When you get introduced to someone, you want to know more about them. It’s like Continue reading the post...
Q&A with Vito Peleg of WP Feedback
Imagine starting a web agency in the back of your van while your band is on tour. Imagine learning the ins and outs of digital marketing as a member of a rock band. For Vito Peleg, this is how he got started. The founder of WP Feedback shares his journey to agency owner as well as product launcher. How did the idea for WP Feedback come about? I actually started building websites for clients as a freelancer from the back Continue reading the post...
Two years later: The state of page builders and who has changed directions
A little over two years ago, I decided to write an article on WordPress page builders. In reality, I wanted to know how many there were. I started a spreadsheet to keep up with them. It was a pretty long article and in the end, we came up with some 33-page builders. I know I missed some too. For example, I didn’t list Avada because it is a theme framework that includes a page builder. The landscape has changed drastically Continue reading the post...
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