Todd Jones, Author at MainWP WordPress Management

WordPress Business

Lay the foundation for your content and deliver conversions with your Unique Value Proposition

Ever launch a campaign only to watch it fall flat? It happens to all of us, doesn’t it? Maybe you launched a business and it went nowhere. We really want to believe that our great work will bring us business. Sometimes it does, but often we need to do something else. We need to clearly communicate who we are, what we do, and who we do it for. This communicates our positioning. As a WordPress professional, it is crucial that we define and communicate our unique value proposition (or value prop for short). Changing or clarifying that message can be

Todd Jones February 6, 2019 No Comments

WordPress Business

Five SEO audit tools recommended by experts that will help you create valuable reports for your clients

Do you ever offer audits for prospects? In a recent article, we talked about three ways to use a website audit for your clients. There are different types of audits you can run for your clients or prospects and one of those types is an SEO audit. Today, we are going to talk about tools for those audits. As with any tool, these tools are a great starting point. To do a thorough SEO audit, there is a need for a structured process and a multitude of tools. In fact, an article by Robbie Richards lists 47 such tools. Another

Todd Jones January 31, 2019 2 Comments

WordPress Business

Three ways to use a website audit to serve your clients and provide a better website experience

In the early days of my website design business, I decided to create a website audit to use to get people to sign up for my email newsletter. To be fair, it never really resulted in a lot of business. I think that was mostly because the wrong people received the audits. I think audits are a fantastic top of funnel service. You can use a website audit for enticing people to your email list; however, it may be best that you have established a relationship with them first. If you choose to use a website audit as a lead generation

Todd Jones January 30, 2019 No Comments

WordPress Business

Infographics Recap: Check out the mesmerizing stats for WordPress and learn to build an affiliate website

What do stats about WordPress, using a blog checklist, creating a password policy, and building an affiliate website on WordPress have in common? They are all featured in today’s infographics recap. Each article includes an infographic which contains useful data for the user. So, let’s dive into our group of articles for our infographics recap. [Infographic] Mesmerizing WordPress Stats for 2019 With WordPress now launching commercials for WordPress.com and upgrading (depending on your perspective) the text editor user experience to Gutenberg, they are happy to reach a bigger audience. They seem to be challenging other website builders for the DIY market as

Todd Jones January 25, 2019 No Comments

WordPress Business

How to make a quick and easy content marketing persona and the one thing you really need to worry about

When it comes to personas, it seems like we have a dozen word phrases to say what we mean. There is the marketing persona, the buyer persona, the customer persona, and a few other phrases. Some use the ideal client avatar or the ideal customer. Really, it gets cloudy often when it comes to the words we use for our target audience. For the sake of this article, I am going to use the term content marketing persona. This phrase refers to the person you are talking to in your blog content. You can also use the same idea for

Todd Jones January 23, 2019 2 Comments

WordPress Business

Tools for business: Use the Headliner App to create slick audiograms

What tools do you use to ease frustration with a task that you hate to do? Thank goodness some of these tools exist! I work in Canva almost every day, but that app doesn’t have a feature to remove backgrounds in an image. Well today, we are going to take a look at an app that can remove backgrounds. We are also going to look at a web app that helps you layout your client personas. And finally, we are going to look at an app that will allow you to have just a little bit of fun. Seriously, you

Todd Jones January 18, 2019 1 Comment

WordPress Business

Make your connections work for you with these four ways to find clients for your WordPress business

Finding clients for your freelance WordPress business Sometimes, getting new clients is as simple as being a little creative. I know how it feels sometimes. You are stuck. You need clients to pay the rent next month. You think that if you don’t get anything soon, you are going to be turning out the lights in a couple of months. You are stressed out. It is at this point that you have a hard time focusing and thinking of anything to do to round up some paying clients. Relax. Breathe. Take a deep breath. You are going to get through

Todd Jones January 16, 2019 1 Comment

WordPress Business

World of WordPress: New features from UpdraftPlus, new products and a new live event to discuss

In this article, we are going to take a look at the World of WordPress. We will dive into some new products, check out a new feature from a well-known service, and peer into the future of a great new event. Fasten your seatbelts and hang on for the ride! Style your login page with ease Last year, Jeffrey Carandang from phpBits launched a new WordPress plugin called Easy Login WP. The plugin allows you to create a pretty login page for your WordPress website. There is a free version as well as a premium version. According to Carandang, the

Todd Jones January 11, 2019 1 Comment

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Three words you can use in 2019 to become a better WordPress professional

Are you ready for 2019, to make it a successful year? For some time now, digital marketer Chris Brogan has used a simple framework to help make his years more successful. Brogan uses three words to help make his new year a great year. As he says here, “I started this process back in 2006. Back then, my 3 words were “Ask. Do. Share.” I picked these very simple words and they served me very well. One of my best years ever. When I asked questions, I learned. When I took action based on what I learned from asking, I

Todd Jones January 9, 2019 No Comments

WordPress Business

Finding your purpose: What is your why and how does it help your business?

I was visiting with her and she asked me a question that stopped me in my tacks. Frankly, I’m not sure if I have ever successfully answered the question for myself. I have flirted with an answer, danced around it, but I’m not sure I have a core answer. Maybe I have. Time will tell. The lady I was chatting with was a copy consultant. She excels at helping companies nail their brand. I’m confident if she asked you the question, you would stumble as I did. What is the question? First, let me explain. We all have a purpose,

Todd Jones January 4, 2019 No Comments

MainWP Blog

Lay the foundation for your content and deliver conversions with your Unique Value Proposition

Five SEO audit tools recommended by experts that will help you create valuable reports for your clients

Three ways to use a website audit to serve your clients and provide a better website experience

Infographics Recap: Check out the mesmerizing stats for WordPress and learn to build an affiliate website

How to make a quick and easy content marketing persona and the one thing you really need to worry about

Tools for business: Use the Headliner App to create slick audiograms

Make your connections work for you with these four ways to find clients for your WordPress business

World of WordPress: New features from UpdraftPlus, new products and a new live event to discuss

Three words you can use in 2019 to become a better WordPress professional

Finding your purpose: What is your why and how does it help your business?

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