Face it, when it comes to our websites, and our content, conversions are what matter. We need people to sign up to our email list. We need people to submit contact forms or purchase our books, courses, plugins, or any other thing we are selling. Copywriter Nikki Elbaz says, “You can tweak the copy. You can tweak the design. But if you’re not communicating how you can solve the customer’s needs, conversions will stay stagnant. “Often the most effective way to discover what makes your people buy from you is – of course – customer interviews. “But how can you