Repurposing content saves you time and helps your content promotion strategy. So, what are some ways you can repurpose your content?
We addressed a few types of content you can repurpose in our last article. Today, we are going to look at 100+ ways for repurposing content.
Ready to dive in?
Okay, it is safe to assume that some of these ways will overlap. But that’s okay! You will find dozens and dozens of ideas, some of which you have never thought.
Mary Fernandez is one of the best writers in digital marketing. She is a staple at the OptinMonster blog and does a great job here bringing in some of the best ideas for WordPress professionals.
She divides the ways into categories such as syndication, republishing, and different mediums.
Cornelia Cozmiuc writes an exhaustive post on repurposing with over 27 ways. The article includes a Table of Contents for each section to make it easier to navigate.
Cozmiuc does a great job of explaining and offering quality examples for each way of repurposing content.
When you think about it, repurposing is another way of content promotion. Jenn Chen touches on this in her article about repurposing.
She points that out by saying,
After you hit publish, what do you do with all the blog posts and videos that you invested so much energy on? Don’t let them wither away. Give your content new life by repurposing it and presenting it in a different way. Think of it as the same ideas and content, but a different wrapping. Jenn Chen, Sprout Social
It simply comes back to content promotion and repurposing helps to get the content out to more people in different ways.
The author at ThriveHive makes a good point. She says that making great content is not easy to do and labor intensive. True!
Creating stellar content is not easy. It takes time, energy, and commitment. The good news is that once you’ve put together a brilliant blog post or presentation, it doesn’t have to waste away in some archive folder. ThriveHive
Taking advantage of the work you did on your content by repurposing content is a smart way to promote your content.
The summarize 23 different ways you can repurpose your content including event content. So, all those pictures and video you took at WordCamp, you can repurpose to reach a wider audience.
SmartBlogger always has good content. Robert van Tongeren gave some excellent material about repurposing. He lists seven different ways.
I like the idea of creating spin-off posts. In fact, I have used that tactic before.
He uses the example of how TV shows will often produce spin-offs for popular shows such as the show Angel which was spun off from Buffy the Vampire Slayer.
If you write a list post, this is a great place to start. Often there will be enough content for each point to write a separate post.
Wrapping it up
There are many ways to repurpose your content and it helps streamline your time as well as promote your content. Look, you are busy. Coming up with content every day is something that most business owners do not have the time to do.
Repurposing content is a great way to take advantage of the great content you have already created. What ways have you repurposed content? Drop your answers in the comments below.