MainWP Blog - 2023

I don’t mind playing the prediction game. I have made some predictions in the past. I have a tendency to keep the pulse of what’s going on in marketing. As for specifics, that isn’t my best skill. I can see themes happening, but when you get into the details, I may not understand as much. But, I am watching a few things as 2024 approaches in marketing for web care consultants and agencies. I am watching what experts are calling Continue reading the post...

Images play a pivotal role in enhancing the visual appeal and user experience of any WordPress website. However, if not optimized, they can become the primary reason for slow loading speeds. Slow-loading websites can negatively impact user engagement, SEO rankings, and conversion rates. Hence, optimizing images for faster loading speeds becomes crucial. Let’s delve into how you can efficiently achieve this in WordPress. Choose the Right File Format: There are several image formats available, such as JPEG, PNG, GIF, and Continue reading the post...

Notice: This article is completely fiction. No part of this shall be considered true. It is a written like a Hallmarkesque Christmas story.  Every year during this time, I like to do something fun for the MainWP Blog. This is that fun article. Enjoy. It’s been a tough year for April, a single mom of two sons in the small town of Harmony Hollow. She has an eCommerce store that hasn’t done very well. In fact, in the past few Continue reading the post...

The holiday season is a busy and profitable time for many businesses, especially online. However, it also comes with some challenges and risks, such as increased traffic, security threats, and customer expectations. To make sure your website is ready for the festive rush, you need to follow some best practices and checklists. Here are some tips on how to prepare your website for a successful holiday season. Optimize your website performance. Your website speed and reliability are crucial for providing Continue reading the post...

In the December version of the MainWP Roundup we look at the results of The WP Weekly Awards, tap into a dose of inspiration, learn how to use AI to do a webpage audit, bookmark resources for our 2024 social media calendar, and celebrate the pro version of the Koko Analytics plugin. Ready? Let’s go! The WP Weekly Award Winners See winners here The 2023 WP Weekly Awards are here! Over 5800 votes were cast for products and services in Continue reading the post...

WordPress 6.4 is the latest major update of the popular content management system, and it comes with many exciting features and enhancements. One of the main focuses of this release is improving the performance of WordPress sites, both on the front-end and the back-end. In this article, we will explore some of the performance improvements that WordPress 6.4 brings to the table. Template Loading Performance WordPress 6.4 introduces a new way of loading templates for themes, both block-based and classic. Continue reading the post...

Prediction: Multiple states will propose and pass their own privacy laws As we have seen in previous years, states are not willing to wait on the federal government to provide privacy protections to their residents and are therefore proposing and passing their own privacy laws. Currently, there are over 30 proposed privacy bills in the United States and it is very likely that quite a few of them will be passed over the next year. In addition, it is very Continue reading the post...

We need to build a core marketing message. In 2004, Brian Halligan sat next to a fellow student, Dharmesh Shah, at the Massachusetts Institute of Technology (MIT). According to Halligan, that’s where the magic began. The two were passionate about technology and could see a change in how customers were buying. In 2005, they entered their idea into a business plan competition and were named semi-finalists. They took their model, “inbound marketing,” and created their company, HubSpot, and launched in Continue reading the post...

The uncomfortable truth is that most people (including website owners and website visitors) do not actually like cookie consent banners. However, cookie consent banners exist to comply with privacy laws that require user consent prior to that user being tracked online. Since so many websites do not properly obtain consent for cookies, Belgium’s Data Protection Authority has released comprehensive cookie guidance to ensure that businesses comply with the law. In this blog post, we will review the guidance and provide Continue reading the post...

A few years ago, post Covid, I got the idea that I would do a Web Care Survey. Dennis said it was okay, so I jumped in. Sure, there are other companies that do one, but I wanted to see the answers from the MainWP crowd. We have run the survey for two years now. Last year we promoted it as widely as we could to get more responses. Recurring Revenue As you know, many WordPress consultants started doing maintenance, Continue reading the post...