MainWP Blog - Todd Jones

Along with being the resident writer for MainWP and content hacker at Copyflight, I specialize in writing about startups, entrepreneurs, social media, WordPress and inbound marketing topics.

How to adapt keyword research to identify topics for your blog

Published on July 5, 2017 by Todd Jones under WordPress Business
How to adapt keyword research to identify topics for your blog
I am beginning to understand my frustration when I read blog posts about keyword research. Frankly, most of the time they don’t apply to me. Good tactics for keyword research completely depends on what you are doing the keyword research for. For example, if I have an eCommerce site and I sell leather belts, that is a different setting than a website designer trying to find clients for my business. What if I am the local accountant in my city? Continue reading the post...

The Nicky Parson’s field guide to Project Management

Published on June 30, 2017 by Todd Jones under WordPress Business
The Nicky Parson’s field guide to Project Management
“It’s not a mistake. They don’t make mistakes. They don’t do random. There’s always an objective. Always a target.”  Nicky Parsons Nicky Parsons is one of my favorite characters in the Bourne movie series. She is an operative that coordinates logistical operations in the field. During Bourne Supremacy the team is gathered looking at surveillance video of an airport where Jason Bourne. Seemingly, Bourne makes a mistake when he looks right at the camera and is identified. One of the analysts Continue reading the post...

The Jason Bourne way to manage freelance office space

Published on June 28, 2017 by Todd Jones under WordPress Business
The Jason Bourne way to manage freelance office space
Sometimes I think I fancy myself Jason Bourne as a freelancer. I mean, I am on my own now, right? Bourne became a freelancer. He broke away from the “program” and lived on his own. His attempt to be an independent person was met with resistance from the CIA. As Bourne told Alexander Conklin, “I’m on my own side now.” Freedom. The sweet taste of freedom. We, freelancers, enjoy our freedom. It is one of the things we like about Continue reading the post...

5 things we can learn from the startup ecosystem

Published on June 23, 2017 by Todd Jones under WordPress Business
5 things we can learn from the startup ecosystem
For the better part of three years, I frequently wrote articles about startups. The startup industry is exciting, moves fast and very innovative. In writing these articles, I met entrepreneurs who had visions of solving a problem, building software, and making a better place for us to live. One of my friends has gone on to start and run the fastest growing tech company in our state. Recently, his company made headlines by securing one of the largest rounds of Continue reading the post...

3 significant challenges to keyword research in 2017

Published on June 21, 2017 by Todd Jones under WordPress Business
3 significant challenges to keyword research in 2017
These days, there are several challenges we need to overcome to execute a keyword research in 2017. So, imagine you have just finished a day at WordCamp. You and some of your closest friends exit the building and you are looking to continue the conversations you started during the day. Now, maybe you have some kind of app on your phone that will help you find a place to get drinks, and maybe you just decide to do what most Continue reading the post...

WordPress Roundup: Get ready for a WordPress Summer

Published on June 16, 2017 by Todd Jones under Roundup
WordPress Roundup: Get ready for a WordPress Summer
What song makes you think of Summer? You know Summer, the time for hot weather, no school, vacations, blockbuster movies and music, lots of music. For me, I often think of Canadian rocker Bryan Adam’s Summer of 69. Oh, when I look back now That summer seemed to last forever And if I had the choice Yeah, I’d always wanna be there Those were the best days of my life Summer of ’69, Bryan Adams It is summertime in the Continue reading the post...

Tips for Writing your WordPress Site Care Landing Page

Published on June 14, 2017 by Todd Jones under WordPress Business
Tips for Writing your WordPress Site Care Landing Page
When building a landing page, we WordPress professionals have become pretty good at designing and developing the landing page. And, with the emergence of products such as Beaver Builder and Thrive Landing Pages, as well as third party platforms such as LeadPages and Unbounce, we can build very robust pages in a fraction of the time we may have a few years ago. Additionally, we have a lot of great examples of good landing pages to follow. Unbounce has created Continue reading the post...

12 Places to find jobs for WordPress Freelancers

Published on June 9, 2017 by Todd Jones under WordPress Business
12 Places to find jobs for WordPress Freelancers
Here are 12 places to find jobs for WordPress Freelancers. Have you heard the story of the “Magnificent Seven?” No, not that Magnificent Seven. I recently read a story from a 35-year veteran copywriter. He tells a story of a group of copywriters who became its own mastermind group. It turns out, a group of copywriters signed up for a copywriting class at NYU (New York University). A group of the students, including the famous Bob Bly, got together for a luncheon. Continue reading the post...

How to product launch the Wonder Woman way!

Published on June 7, 2017 by Todd Jones under WordPress Business
How to product launch the Wonder Woman way!
Often a product launch can often feel like rolling the dice rather than a triumph such as when Diana Prince marched through No Man’s Land to save a small town. Warning: During the introduction, I describe a scene in the new Wonder Woman movie. If you have not seen the movie, you might want to skip that section. In the Wonder Woman movie, there is a point where Diana makes her debut as an action fighting superhero. Diana, Steven Trevor, Continue reading the post...

WordPress Podcast Roundup: Mental Health Awareness and LMS

Published on June 2, 2017 by Todd Jones under Roundup
WordPress Podcast Roundup: Mental Health Awareness and LMS
This month’s WordPress Podcast roundup features Mental Health awareness, growing an online store with LifterLMS, community building, and a different idea getting customers for a new plugin.  Earlier this month at MainWP, we talked about the great potential of eLearning with the emergence of LMS plugins. Additionally, we discussed freelancer isolation. These two topics are among the podcast episodes in this month’s podcast roundup. This month’s WordPress Podcast roundup features Mental Health awareness, growing an online store with LifterLMS, community Continue reading the post...

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