MainWP Blog - Archives

In the December version of the MainWP Roundup we look at the results of The WP Weekly Awards, tap into a dose of inspiration, learn how to use AI to do a webpage audit, bookmark resources for our 2024 social media calendar, and celebrate the pro version of the Koko Analytics plugin. Ready? Let’s go! The WP Weekly Award Winners See winners here The 2023 WP Weekly Awards are here! Over 5800 votes were cast for products and services in Continue reading the post...

WordPress 6.4 is the latest major update of the popular content management system, and it comes with many exciting features and enhancements. One of the main focuses of this release is improving the performance of WordPress sites, both on the front-end and the back-end. In this article, we will explore some of the performance improvements that WordPress 6.4 brings to the table. Template Loading Performance WordPress 6.4 introduces a new way of loading templates for themes, both block-based and classic. Continue reading the post...

Prediction: Multiple states will propose and pass their own privacy laws As we have seen in previous years, states are not willing to wait on the federal government to provide privacy protections to their residents and are therefore proposing and passing their own privacy laws. Currently, there are over 30 proposed privacy bills in the United States and it is very likely that quite a few of them will be passed over the next year. In addition, it is very Continue reading the post...

We need to build a core marketing message. In 2004, Brian Halligan sat next to a fellow student, Dharmesh Shah, at the Massachusetts Institute of Technology (MIT). According to Halligan, that’s where the magic began. The two were passionate about technology and could see a change in how customers were buying. In 2005, they entered their idea into a business plan competition and were named semi-finalists. They took their model, “inbound marketing,” and created their company, HubSpot, and launched in Continue reading the post...

The uncomfortable truth is that most people (including website owners and website visitors) do not actually like cookie consent banners. However, cookie consent banners exist to comply with privacy laws that require user consent prior to that user being tracked online. Since so many websites do not properly obtain consent for cookies, Belgium’s Data Protection Authority has released comprehensive cookie guidance to ensure that businesses comply with the law. In this blog post, we will review the guidance and provide Continue reading the post...

A few years ago, post Covid, I got the idea that I would do a Web Care Survey. Dennis said it was okay, so I jumped in. Sure, there are other companies that do one, but I wanted to see the answers from the MainWP crowd. We have run the survey for two years now. Last year we promoted it as widely as we could to get more responses. Recurring Revenue As you know, many WordPress consultants started doing maintenance, Continue reading the post...

WordPress, a powerhouse content management system (CMS), empowers over 40% of all websites worldwide. However, like any powerful tool, WordPress can become slow and sluggish if not optimized effectively. This article will delve into the significance of website performance and its profound impact on SEO rankings, user experience, and conversion rates. We’ll also provide a comprehensive checklist of eight tips for optimizing your WordPress website. Choose a Reliable Hosting Provider: A robust hosting provider forms the foundation of your WordPress Continue reading the post...

Let me be frank with you MainWP peeps. Roundups can be too insulated if we aren’t careful. It would be too easy for me to add a lot of WordPress content to this or any roundup. However, I have learned a lot of good information from outside the WordPress space. I feel like we need look into other areas of business such as copywriting, content marketing, SEO, and other marketing industries. That is where I have learned the most. We Continue reading the post...

In the digital age, information technology administrators play a pivotal role in safeguarding the integrity and security of their organization’s data and systems. However, even the most seasoned IT professionals can inadvertently expose their networks to risk by using weak passwords or relying on default login credentials. This article explores the dangers of such practices and offers essential guidance on securing passwords and preventing malware infections. Default Passwords: An Open Invitation for Attackers Default passwords are the keys to the Continue reading the post...

The other day, I was on LinkedIn looking at the feed and I came across this post from content marketer Brooklin Nash. “This morning, Jon Miller (you know, the guy who built Marketo into a $4.75B company) said it’s time to throw the Marketo playbook (SEO > Lead Gen > Email Marketing) out the window. “SaaS buyers are ready for something different.” Brooklin Nash on LinkedIn Let me be honest about something. I don’t know exactly what the future of Continue reading the post...