MainWP Blog - Archives

We need to build a core marketing message. In 2004, Brian Halligan sat next to a fellow student, Dharmesh Shah, at the Massachusetts Institute of Technology (MIT). According to Halligan, that’s where the magic began. The two were passionate about technology and could see a change in how customers were buying. In 2005, they entered their idea into a business plan competition and were named semi-finalists. They took their model, “inbound marketing,” and created their company, HubSpot, and launched in Continue reading the post...

The uncomfortable truth is that most people (including website owners and website visitors) do not actually like cookie consent banners. However, cookie consent banners exist to comply with privacy laws that require user consent prior to that user being tracked online. Since so many websites do not properly obtain consent for cookies, Belgium’s Data Protection Authority has released comprehensive cookie guidance to ensure that businesses comply with the law. In this blog post, we will review the guidance and provide Continue reading the post...

A few years ago, post Covid, I got the idea that I would do a Web Care Survey. Dennis said it was okay, so I jumped in. Sure, there are other companies that do one, but I wanted to see the answers from the MainWP crowd. We have run the survey for two years now. Last year we promoted it as widely as we could to get more responses. Recurring Revenue As you know, many WordPress consultants started doing maintenance, Continue reading the post...

WordPress, a powerhouse content management system (CMS), empowers over 40% of all websites worldwide. However, like any powerful tool, WordPress can become slow and sluggish if not optimized effectively. This article will delve into the significance of website performance and its profound impact on SEO rankings, user experience, and conversion rates. We’ll also provide a comprehensive checklist of eight tips for optimizing your WordPress website. Choose a Reliable Hosting Provider: A robust hosting provider forms the foundation of your WordPress Continue reading the post...

Let me be frank with you MainWP peeps. Roundups can be too insulated if we aren’t careful. It would be too easy for me to add a lot of WordPress content to this or any roundup. However, I have learned a lot of good information from outside the WordPress space. I feel like we need look into other areas of business such as copywriting, content marketing, SEO, and other marketing industries. That is where I have learned the most. We Continue reading the post...

In the digital age, information technology administrators play a pivotal role in safeguarding the integrity and security of their organization’s data and systems. However, even the most seasoned IT professionals can inadvertently expose their networks to risk by using weak passwords or relying on default login credentials. This article explores the dangers of such practices and offers essential guidance on securing passwords and preventing malware infections. Default Passwords: An Open Invitation for Attackers Default passwords are the keys to the Continue reading the post...

The other day, I was on LinkedIn looking at the feed and I came across this post from content marketer Brooklin Nash. “This morning, Jon Miller (you know, the guy who built Marketo into a $4.75B company) said it’s time to throw the Marketo playbook (SEO > Lead Gen > Email Marketing) out the window. “SaaS buyers are ready for something different.” Brooklin Nash on LinkedIn Let me be honest about something. I don’t know exactly what the future of Continue reading the post...

WordPress is the most popular web content management system (CMS), powering over 40% of all websites. However, WordPress sites can also need faster performance and loading speed, affecting user experience, SEO, and conversions. One of the ways to improve your WordPress site speed is to convert it from HTTP to HTTPS. HTTPS is a secure protocol that encrypts the data between your browser and your website, preventing hackers from intercepting or tampering with it. HTTPS also has several benefits for Continue reading the post...

Defacement of a WordPress website can be a nightmare for any website owner. It damages your online reputation and puts your site’s security at risk. Fortunately, you can take steps to altogether remove defacement from a WordPress site and prevent it from happening again. This article will guide you through restoring your website’s integrity and security. Identify the Defacement The first step in addressing defacement is to identify the extent of the damage. VisiYou can just visit your website and Continue reading the post...

Within the vast WordPress ecosystem, ‘transients ‘is one of those technical terms reserved for developers. But understanding and managing transients can make a difference if you’re serious about your site’s performance and health. This article will demystify transient housekeeping and provide actionable steps to enhance your WordPress site’s efficiency. What are Transients in WordPress? Transients in WordPress are a form of cache—a temporary storage space—that lets developers store data with an expiration date. This can be anything from the results Continue reading the post...