I’ve been a fan of Viktor Nagornyy for a while now. Viktor isn’t afraid to talk about Inbound Marketing which often seems taboo in WordPress circles.
People talk about Inbound Marketing like it only belongs to Hubspot. While Hubspot coined the term, Inbound Marketing is another word for online marketing which we all have a part.
WordPress is a fantastic solution for being the center of an online marketing plan.
Viktor’s team has successfully helped several business owners transition from the Hubspot platform to a WordPress centric platform.
Viktor is also a user of MainWP. When I realized that, I knew that I wanted to see if he would do an interview.
After emailing him an invitation, he accepted, and we began the process.
Make sure you check out his company ProjectArmy. Viktor is also an activate participate in the MainWP Facebook group page.
Q&A with Viktor Nagornyy
What kind of tools/apps do you use to keep yourself on pace?
At ProjectArmy, we use:
- Teamwork Projects – project management
- Teamwork Desk – support desk
- Teamwork Chat – I prefer this over Slack due to integration with other 2 products
- Hubstaff – time tracking
- Hatchbuck – CRM and marketing automation
- Hotjar – visitor tracking, heatmaps, clickmaps, funnels, etc.
- Raven Tools – reporting and SEO tools
- Zoom.us – meetings and video conferencing
- Hootsuite – social media management
- Acuity Scheduling – scheduling and calendars
- G Suite (Google Apps) – email, docs, calendar, etc.
- LastPass – password management
- MainWP – manage WordPress websites
What are your top three pieces of advice for other entrepreneurs?
Have a crisis or contingency plan in place, especially if you’re one-person shop. Over last year I had some family issues to deal with that required me to be away from everything taking care of stuff. Even with a team, it was a bit difficult to manage as I wasn’t prepared for that. I thought I was until shit hit the fan. So it’s important to put a plan in place that can be followed in case you need to be away.
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It doesn’t matter what business you’re in, what you’re selling, your first product/services is your marketing. You create marketing just like you would create a product or deliver a service. Prospective customers consume that and, based on the quality of your marketing, they decide to buy from you. What this means is, their first purchase is actually repeat business. They’ve experienced your first product, your marketing, and they’ve decided to continue doing business with you. Marketing always gets left behind, last thing to be done.
Think about it. Thousands, millions of people might experience your marketing – yet a tiny fraction will get to experience your service or product. But you spend most of your time and budget on that product or service, while marketing is ignored. If you treat your marketing the way you treat your products or services, you’ll get more customers and more sales.
Websites are built for customers, not businesses. It’s a small but very important distinction that everyone overlooks. It doesn’t matter as much what you or your client wants on the website, what matters is what do customers need on the website to make an informed decision.
What is your biggest challenge as a WordPress entrepreneur?
The biggest challenge is to stay on top of all the new plugins, themes, and tools that come out by the minute. As WordPress community grows, so do the plugins and themes. You can always find a dozen plugins to do one thing, sometimes even more. Think of caching plugins, security plugins, etc. It’s a challenge to find a balance between functionality, stability, performance, and new features.
At what point do you switch from a plugin that’s been around for ages to a newer plugin that offers additional features that you want and need, even if you need to pay for it. Will the plugin be supported in a few years? Premium plugins get discontinued just as much as free plugins.
How do you give back? How does ProjectArmy give back?
Personally, I spend some time in WordPress.org forums helping around. But I also allow and “order” my team members to spend some time in WordPress.org forums helping folks while on the clock. Not only do the help resolve issues, but also it gives them another way to hone their support and troubleshooting skills.
Plus, in the first quarter of 2017, we plan to begin offering free WordPress websites for businesses, including hosting of the website. It’s not a multisite network, each site will be stand-alone install and use one of our conversion-optimized themes.
So all the business owner needs to do is update the content to their own, and they’re ready to get leads. They’ll be able to use custom domains, not a free sub-domain like some website platforms. More will be available in a few months. My goal is to get as many businesses online and with a good website as possible, with minimum barrier to entry.
What do you like to do for fun? What are your favorite hobbies?
Besides marketing and WordPress, I do love photography and hiking. Two things I don’t do enough of lately due to other commitments. My work is everything, so I tend to be engulfed and overwhelmed by it. I love it, so I don’t complain. My wife, on the other hand, is a different story 🙂 making me go to bed early, cutting me off energy drinks, or dragging me outside into the real world.
What is the one thing you love to do the most at your company?
Doing strategy calls with clients. This also includes free strategy sessions with leads. I love getting on the phone and working through marketing challenges, figuring out how we can improve lead generation or other aspects of the business.
I’ve been doing free and paid consultations for the past 7 years, with well over a thousand businesses of all sizes. Free ones are a great lead generation tool, they tend to turn into work. I love doing them because even if they decide not to work with me, I’m able to help them figure something out and deliver value. I do them without any expectations of a sale or any sort of commitment. If there’s a fit, if I can help them the conversation will evolve into a sales conversation.
This is also one of the reasons why I don’t “white label” or “resell” services. I want the direct relationship with the client, it makes me happy being able to help them grow their business. I do work with other marketing agencies, but I usually coach them on my processes that they can apply to their own business and their clients.
What or who inspires you the most?
I read a lot. Blog posts, ebooks, books every day. The more I read, the more inspired I feel. Lack of inspiration is starvation, pure and simple. You haven’t fed your mind enough, so it’s hungry.
I also follow these people and their work: Tony Robbins, Robin Sharma, Seth Godin, Gary V, Les Brown, Neil Patel, Nir Eyal. Just to name a few.
Viktor is an experienced marketer and WordPress entrepreneur. He is one of the leaders in our industry. He always has good ideas and is a great resource for business inspiration.
Thanks for answering our questions Viktor!