A few tools needed for building your landing page

In recent years, website owners have seen the need to convert traffic coming to their websites. In some cases, they are paying to get the traffic, so they want to see they haven’t wasted their money.

This has given rise to online marketing, or the more popular term, inbound marketing.

This is where landing pages come in. Landing pages help to convert traffic. The conversion may be for an email list, to get a quote, or it may be to make a sell, but it takes a method and a purpose to “close to the sale.” Landing pages are vital piece of that puzzle.

Landing pages help provide a more distraction-free environment for users to click on the call to action you have created.

Contrary to a regular web page that has a header, navigation, a sidebar and a footer, the landing page removes most of those elements to funnel the user to the call to action.

A landing page is a crucial element of online marketing and represents the end of the sales funnel you have set up.

There are several types of landing page, each representing a different reason for using a landing page.

Types of landing pages

Lead Generation

A Lead Generation landing page is one of the most used types of landing pages for most website owners. The page’s goal is to get a user to sign up to your email list for an offer. This is called an optin.

Another type of Lead Generation page might be a service company using a landing page to request a quote or more information.

Both of these functions are very helpful in building a list of leads from which to generate business.

Each one of these can help you add leads to your Client Relationship Management software.

Click Through

When a company chooses to use pay per click ads, they will often set up a click through page that serves as a page to warm the lead.

According to the Landing Page Course:

“Click-through pages (sometimes called jump pages) are designed as a conduit between a marketing ad and its final destination. The goal of a click-through page is to “warm-up” the visitor to the product/service you are trying to sell.”

Sales Page

Landing pages can also be utilized for a sales page. The idea on a sales landing page is to present the product benefits and features, overcome customer objections, display testimonies, and close the sale.

These pages are usually much longer with multiple sections and multiple opportunities to click.

Content Landing Page

Content landing pages are a terrific use of a landing page for including links to evergreen content on your website and creating a cornerstone content page.

If you have built out a lot of content which rarely changes, crucial to informing and educating your customers, you can curate them all on one page to make easier for a user to find. Copyblogger has used this effectively.

The home page of Landing Page Course is a fantastic example of a content landing page.

Content landing pages also serve as guide books. Take a look at this guide from QuickSprout

Tools needed

You will need a few different things to build your WordPress landing page. They include a plugin landing page builder or third-party landing page builder, the ability to integrate with your email software, a thank you page, and a way to track the analytics.

If you are building a sales page, you will need to decide what how you are going to take your payment. For this article, we are going to focus on tools for creating a lead generation page.

Landing Page Builder

One of the most popular plugins on the market for page builders is Beaver Builder. Beaver Builder can be used in various ways including building an entire site, a single page site, or one of the different kinds of landing pages.

Other popular plugins for building landing pages are Thrive Landing Pages and Page Builder by Site Orion.

Leadpages is a third party tool that you can easily integrate with their WordPress plugin. There are several third-party landing page builders available.

Email Marketing Integration

To connect your landing page to your email marketing software, there will have to be integration. Most landing page tools have some kind of connection with one or more email marketing software tools.

LeadPages, Thrive Landing Page and Beaver Builder all have that capacity. Additionally, Gravity Forms, as well as other premium contact form plugins, can also provide this kind of integration. This is a crucial part of the process to automate getting those who sign up to the email list.

Email Software

There are dozens of great email software on the market. MailChimp is as easy as any to get started and you can get up to 2,000 subscribers and 12,000 emails per month before you have to worry about paying.

It is a good idea to choose your email marketing software based on the needs that you have. Eventually, you will want to have access to autoresponders.

Choosing Email Marketing Software by WP Beginner

Thank you page

Once the user takes the plunge to sign up for your email newsletter or download your cool piece of content, you will need a thank you page.

The thank you page will serve at least two reasons. First, it will confirm to the user that you have received their email. Second, it will thank them and tell them what’s next.

My friend Sol breaks down 4 steps to a great thank you page.

Analytics

If you are choosing to use a landing page, it is a good idea to run analytics. Many landing page builders will handle the analytics for you.

Google Analytics can track any page on your domain which is important data. The capacity to views for any page, especially a landing page, is very important to make decisions going forward.

See how you can use Google Analytics to optimize your landing page.

Wrapping it all up

Being able to create a repeatable process quickly and easily for our funnels and our landing pages will help the efficiency of our online marketing efforts and increase the value we provide for our customers.

What kind of tools do you use to build landing pages? Do you use landing pages?