Just like everything else going on, this article is a little unusual. I mean, we’ve had a crazy year in 2020, huh?
I hope you are all safe and doing well. We are all a little bit uneasy right now. I refuse to use “uncertain times” and a few other phrases used during the great COVID-19 Pandemic.
That’s not to say these are not extraordinary because they are.
How are you staying busy? Drop your answers in the MainWP Users Facebook Group.
So I tossed together a few random thoughts for this week’s article.
Don’t stop working
We know there is a downturn going on. Many of you may have less business than you did a couple of months ago.
That’s not to mean you should stop altogether.
Some are reading more books and others are working on business processes. Another thing you can work on is evergreen content for your audience.
This, as we talked about in the previous article, has a compound effect that will pay off six to twelve months down the line.
Another option is you might productize a part of your process to sell. This allows you to sell something valuable, generate some revenue and help your customers at the same time.
You could sell audits or various optimization tasks like speeding up a website.
Another thing you can do is create free webinars for small businesses in your community. They are having to adapt quickly to a more digital landscape and you, my friend, are the expert.
Take advantage of LinkedIn
A couple of weeks ago I received a notification from my website of a possible client. After doing a happy dance around my room, I looked closer at the answers.
I had created a question about how they heard about me. What I saw is something I had never seen before. The client heard about me from LinkedIn.
After talking to him on an introductory consult, he had seen my posts about my About Page writing. That got his attention and he navigated to my website where he made the contact.
So, I am now convinced that you can, indeed, get business from LinkedIn.
Nicole Jackson from the team at FoundationInc wrote this guide for using LinkedIn for B2B marketing.
Now that I’m convinced, I’m going to download the PDF and dive into the guide.
Do you use LinkedIn for B2B marketing?
How to stay motivated
Things are tough right now. I know about that for sure. I’ve been there many times over and over.
How does one stay motivated when things are so hard? That’s a good question.
There are a number of ways you can do this.
I like to listen to music. For some reason it gets me going like waves vibrating through my veins.
I am currently writing these lines listening to the old song by Eddy Grant “Electric Avenue.”
Other music I’ve listened to today by way of Youtube include ZZ Top, Toto, and Eddie Money. Perhaps you have music you like to listen to.
It is important to remember things that last.
I am reminded of the speech by the late North Carolina State basketball coach Jimmy Valvano.
The ESPY Awards (or Excellence in Sports Performance Yearly Award) began in 1993 and was awarded by Sports Network ESPN.
Valvano accepted the Arthur Ashe Courage Award that first year. A little less than two months later, he passed away from cancer. While delivering his speech, he was wracked from the tumors.
He said a lot of things in that speech, but two things stood out to me.
First, he gives his recipe for a good day.
“When people say to me how do you get through life or each day, it’s the same thing. To me, there are three things we all should do every day. We should do this every day of our lives. Number one is laugh. You should laugh every day. Number two is think. You should spend some time in thought. Number three is you should have your emotions moved to tears, could be happiness or joy. But think about it. If you laugh, you think and you cry, that’s a full day. That’s a heck of a day. You do that seven days a week, you’re going to have something special.”
See speech: www.v.org
The three things we really need each day are to laugh, be in deep thought, and cry.
The second thing that stood out to me in this speech is the motto of his then-new foundation,
“Don’t give up . . . don’t ever give up.”
These two are like pillars for me. Remember to spend time in thought, laughing (I like Youtube videos), emotionally moved and never give up.
Bring Hope & Positivity and How Digital Will Evolve in Coming Years
Finally, today (Thursday, April 16) I sat in on a webinar hosted by Cloudways called Bring Hope & Positivity and How Digital Will Evolve in the Coming Years.
The webinar was a roundtable of industry experts talking about how to stay positive and how things will evolve over the coming years.
The panel included Lee Jackson of Agency Trailblazers, Dan Maby of WP&UP, Nathan Wrigley of WP Builds, Piccia Neri of Design for Geeks, and Jan Koch of WP Feedback.
The session was a light of hope for many as they discussed different ways to stay positive.
The panel also reminded the audience of the work by WP&UP and the #Pressforward podcast.
Over the past few weeks, I have hosted an Entrepreneur Chat for friends. We have had many of the same discussions.
Do you want to watch the webinar on replay? Click here.
Have you hosted something similar for those in your industry or community?
Wrapping it up
Let us know how you are doing. What have you been thinking about in the past few weeks? Drop into the MainWP Users Group on Facebook to leave your thoughts.
Remember, “don’t give up, don’t ever give up.”