MainWP Blog - Todd Jones

Something happened this week here in the United States. Something so crazy that it changes everything.  The earth tilted on its axis and pointed towards the Sun. It takes just 23.5 degrees of a tilt for it to become Summer in our hemisphere, and that changes the temperatures.  Drastically.  And the effect can be extreme. I know, for me, I felt more lethargic this week as the Summer began in our part of the world.  What season is it in Continue reading the post...

The other day, I got a sobering email. The person who emailed told me I had no social proof. At least he thought I didn’t. I was taken aback. He said he couldn’t find much about me. He may have been testing me, I don’t know, but I thought, “Hey, I have this Featured page! Did he not see it?” I created it several years ago after getting featured in some articles and on a few podcasts. After the email, Continue reading the post...

Monday, May 27, 2024 while Americans were still a bit loopy from a long weekend, Rand Fishkin dropped a video on X (Twitter) signaling a coming firestorm. It seems, through chance or strategic maneuvering, a document from the Google API warehouse found its way into the hands of an anonymous source. Anytime you have a leak, the story is almost as fascinating as what we learn. At least to me. The entire MainWP Roundup for June 2024 is dedicated to Continue reading the post...

You may have seen Stephanie Hudson on Facebook. She’s hard to miss. She has bright red hair and a personality to match! And she loves her WordPress and to prove it, she will send you a pair of 3D glasses.  In this Q&A article, we will: Learn how Stephanie created a unique branding concept using 3D glasses, inspired by an image with red and blue lines, symbolizing their motto, “Focus on what you love; leave the rest to us.” Learn Continue reading the post...

Some of the best brands in the world have the best customer experience. It has become an essential tool for harnessing brand loyalty. About 53 years ago, 1971, a little known British band recorded a song that would launch brand loyalty for one of the biggest soft drink companies of all time. The Hillside Singers wrote and produced “I’d Like to Teach the World to Sing,” specifically for Coca-Cola™. As a kid, I remember the commercials. (source) The song originally Continue reading the post...

The April 2024 MainWP roundup dives into a variety of developments in the WordPress community. From acquisitions and mergers to the launch of AI-powered tools and calls for participation in important surveys, this month offered a glimpse into the ever-evolving WordPress landscape. In this edition of the MainWP Roundup, we take a look at a few WordPress moves, an important Gender Equality survey, and how to conduct a Gap Analysis using AI WordPress on the Move AccessAlly is Joining the Continue reading the post...

“She asked me to call her on the weekend. That’s not normal.” Sometimes as site care consultants, we may think that what we do doesn’t matter, or worse, we feel like others don’t think that we matter, but the truth is, we save our clients a lot of heartache! To illustrate this truth, I’m going to share a story with you of a time I saved my client some heartache and helped her breath a sigh of relief. Photo by Continue reading the post...

In this month’s MainWP Roundup, we visit the perils of a domain migration, WordPress critiques, upcoming WordPress events, and ongoing acquisitions. Buckle up, let’s ride! Let’s Ride! Woo’s Domain Migration Reversal Woo had a tough time in April. They had to reverse their domain migration from Woo.com back to WooCommerce.com. According to their blog post, “Moving to Woo.com created challenges for our users to find WooCommerce in Google searches, which were made worse following Google’s March update. To address those Continue reading the post...

Using Subject Experts will instantly help your content build trust and credibility, and ultimately help you tap into authority. Tapping into that authority also leads to building authority for you and your company. Way back in November 2022, I got a surprise DM in my LinkedIn from a content marketing hero of mine, Andy Crestodina. To say I was surprised and elated was an understatement. He told me he was thinking about writing an article on About Pages and wanted Continue reading the post...

In today’s Toolbox, we are going to talk about a couple of tools I have been experimenting with the past month or so. One is great for creating greater engagement with emails and the other is helping me write stories. I used an AI personal assistant to help me begin outlining a story idea. Ready? Let’s go! Bonjoro for emails I have talked about using videos in emails before. Bonjoro is one I came across recently and I quickly signed Continue reading the post...