MainWP Blog - WordPress Business

Over the years, I’ve created a few eBooks that have done well. One example is “How to Never Struggle with Blog Posts Again.” Even though I haven’t promoted it heavily, it’s been downloaded 60 times since 2021. It’s hosted on my website using Easy Digital Downloads, but I haven’t optimized it with follow-up emails or added people to my list. Still, the title grabs attention and gets downloads. Another eBook download I have is “Write More Compelling Website Copy for Continue reading the post...

Even seasoned users can make common mistakes that hinder site performance, SEO rankings, and security when managing a WordPress site. Here are eight critical errors to watch out for and solutions to help you avoid them. 1. Neglecting to Change Permalinks WordPress automatically generates URLs, known as permalinks, when you publish a new post. However, the default structure can be unwieldy and unfriendly for SEO. Always customize your permalinks before publishing by navigating to your dashboard’s “Permalinks” setting. Opt for Continue reading the post...

Accepting payments through WordPress is a crucial feature for online businesses, enabling seamless transactions for products, services, and donations. WordPress, a versatile platform, offers multiple solutions for integrating payment options, catering to different business needs and technical expertise levels. Understanding the Basics To start accepting payments on WordPress, you need a few basic elements: a domain, a hosting plan, a WordPress site, and a Secure Socket Layer (SSL) certificate to ensure secure transactions. With these in place, you can choose Continue reading the post...

In the past month or so, there has been a lot of talk about “community” in the WordPress space. There are lots of nuances that go into this subject that take more than a blog post to uncover.  WordPress as a community has been both organic and official for about 20 years. Most of us have had some interaction with the WordPress community. You likely have been to a WordCamp near you which takes the work of those in the Continue reading the post...

Most businesses will begrudgingly comply with privacy laws in order to avoid fines and lawsuits. In fact, with over two dozen privacy laws already in place, non-compliance can be costly (starting at $2,500 per violation). In addition, businesses have received demand letters in the tens of thousands of dollars and have even been sued for tracking website visitors without their consent, violating the California Invasion of Privacy Act. With over a dozen proposed privacy bills, these compliance requirements are not Continue reading the post...

Curiosity is such a great way to grow, especially in the fast-moving world of web care consultancy! We all wonder how we compare to others in the industry, right?  Curious what your fellow website care consultant charges? Curious about the types of services they offer?  That’s where the MainWP Web Care Survey comes in. By taking part, you’ll get a better sense of the common rates and services in our field. This year, we’ve even added some fun questions, like Continue reading the post...

In this month’s MainWP Roundup, we are going to talk about one thing, the 2024 Site Care Consultants Survey. This year will be the fourth year we have conducted this survey of Site Care Consultants. We would love your feedback. As is the case each previous year, the information is not shared with a third party. It is only shared with the MainWP team for our report. Beginnings I guess it was in 2021 that I thought having a Site Continue reading the post...

This past week, I noticed an article about spam from Orbit Studios. The article talked about numbers, but it had me thinking about spam and cold outreach. The reality is that many people use cold outreach much like a spam email. At least, that’s my point of view. What’s yours? In Orbit Studios article, the author, Mackenzie Pelletier, defined Spam this way: “Spam marketing is any unwanted, unsolicited message that appears in any marketing channel.” So, when someone sends you Continue reading the post...

In this month of the MainWP Roundup we will explore creating trust for your WordPress product, whether WordPress deserves criticism (and for what!), learn more about the WordPress YouTube initiative and remind you of the upcoming Site Care Consultant survey. It’s time. Giddy up! How to create trust for your product. Read How to Establish User Trust for Your WordPress Products I came across this article at the WP Minute by author Eric Karkovack and he makes some excellent points Continue reading the post...

Recently, Mark Schaefer wrote an article asking if the AI industry has a marketing problem. I feel I could ask the same question about the WordPress industry. After all, there are various issues in the current environment of digital marketing, which is how WordPress agencies operate. The product itself, WordPress, seems unsure what it wants to do. That’s a discussion for another time. “We are entering a time where consumers have had almost 20 years to get wise to all Continue reading the post...