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MainWP Blog - WordPress Business

Strategies and insights for running a successful business on the WordPress platform.

Three Hallmarks of a Vibrant Community

Published on October 28, 2024 by Todd Jones under WordPress Business
Three Hallmarks of a Vibrant Community
In the past month or so, there has been a lot of talk about “community” in the WordPress space. There are lots of nuances that go into this subject that take more than a blog post to uncover.  WordPress as a community has been both organic and official for about 20 years. Most of us have had some interaction with the WordPress community. You likely have been to a WordCamp near you which takes the work of those in the Continue reading the post...

How privacy can inspire trust and create a competitive advantage

Published on October 28, 2024 by Donata Stroink-Skillrud under Privacy, WordPress Business
How privacy can inspire trust and create a competitive advantage
Most businesses will begrudgingly comply with privacy laws in order to avoid fines and lawsuits. In fact, with over two dozen privacy laws already in place, non-compliance can be costly (starting at $2,500 per violation). In addition, businesses have received demand letters in the tens of thousands of dollars and have even been sued for tracking website visitors without their consent, violating the California Invasion of Privacy Act. With over a dozen proposed privacy bills, these compliance requirements are not Continue reading the post...

5 reasons to fill out the MainWP Web Care Survey

Published on October 21, 2024 by Todd Jones under WordPress Business
5 reasons to fill out the MainWP Web Care Survey
Curiosity is such a great way to grow, especially in the fast-moving world of web care consultancy! We all wonder how we compare to others in the industry, right?  Curious what your fellow website care consultant charges? Curious about the types of services they offer?  That’s where the MainWP Web Care Survey comes in. By taking part, you’ll get a better sense of the common rates and services in our field. This year, we’ve even added some fun questions, like Continue reading the post...

October MainWP Roundup: Site Care Consultants Survey

Published on October 4, 2024 by Todd Jones under WordPress Business
October MainWP Roundup: Site Care Consultants Survey
In this month’s MainWP Roundup, we are going to talk about one thing, the 2024 Site Care Consultants Survey. This year will be the fourth year we have conducted this survey of Site Care Consultants. We would love your feedback. As is the case each previous year, the information is not shared with a third party. It is only shared with the MainWP team for our report. Beginnings I guess it was in 2021 that I thought having a Site Continue reading the post...

How to network effectively in a digital world without being a sleazy spammer

Published on September 22, 2024 by Todd Jones under WordPress Business
How to network effectively in a digital world without being a sleazy spammer
This past week, I noticed an article about spam from Orbit Studios. The article talked about numbers, but it had me thinking about spam and cold outreach. The reality is that many people use cold outreach much like a spam email. At least, that’s my point of view. What’s yours? In Orbit Studios article, the author, Mackenzie Pelletier, defined Spam this way: “Spam marketing is any unwanted, unsolicited message that appears in any marketing channel.” So, when someone sends you Continue reading the post...

MainWP Roundup: Creating trust for your product and for WordPress

Published on September 9, 2024 by Todd Jones under WordPress Business
MainWP Roundup: Creating trust for your product and for WordPress
In this month of the MainWP Roundup we will explore creating trust for your WordPress product, whether WordPress deserves criticism (and for what!), learn more about the WordPress YouTube initiative and remind you of the upcoming Site Care Consultant survey. It’s time. Giddy up! How to create trust for your product. Read How to Establish User Trust for Your WordPress Products I came across this article at the WP Minute by author Eric Karkovack and he makes some excellent points Continue reading the post...

A triangle of power to create marketing momentum for your site care business

Published on September 2, 2024 by Todd Jones under WordPress Business
A triangle of power to create marketing momentum for your site care business
Recently, Mark Schaefer wrote an article asking if the AI industry has a marketing problem. I feel I could ask the same question about the WordPress industry. After all, there are various issues in the current environment of digital marketing, which is how WordPress agencies operate. The product itself, WordPress, seems unsure what it wants to do. That’s a discussion for another time. “We are entering a time where consumers have had almost 20 years to get wise to all Continue reading the post...

New York Attorney General’s Guidance on Cookie Consent Banners

New York Attorney General’s Guidance on Cookie Consent Banners
What businesses need to know Due to recent fines and lawsuits, many businesses have chosen to implement a cookie consent banner on their website, asking website visitors whether they would like to be tracked through tools such as Google Analytics, Google AdWords, and Meta Pixel. While this banner may be required by laws in certain states or countries, some states that have no such requirement have been taking note of the fact that the layout and implementation of these banners Continue reading the post...

Writing a bio: 3 tips for wrangling your bio

Published on August 19, 2024 by Todd Jones under WordPress Business
Writing a bio: 3 tips for wrangling your bio
A few weeks ago, I was honored to be on another podcast. I have had fun being a guest this past year. The podcast host asked for a bio. I have had bios, but they weren’t that great. This is mostly because I rarely take the time to make them decent, so this time, I thought I would step back and try to make it better. I’m not saying it was great, but it was definitely better than what I Continue reading the post...

The 4Ps: The Fundamentals of Marketing for Site Care Consultant

Published on August 12, 2024 by Todd Jones under WordPress Business
The 4Ps: The Fundamentals of Marketing for Site Care Consultant
What is your dream job? This question often arises once in a while, especially in a group setting.  My answer is always to be a writer for Professional Wrestling. Yup, I would love to write the storylines for professional wrestling.  I am promotional by nature. I loved creating flyers when I was a kid for various reasons. I love to be a cheerleader for friends in business and entertainment.  Dream jobs? What is yours? Like a lot of you, I Continue reading the post...

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