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Q&A with Vito Peleg About the MainWP & Atarim Integration

Vito Peleg - Atarim & MainWP - Integration

We’re excited to announce that Atarim and MainWP have joined forces to provide a better experience for web designers and developers.

Vito Peleg, the co-founder of Atarim, took some time out of his busy schedule to answer a few questions about his product, the new integration, and what it means for you, our users.

Hello Vito, happy to have you with us today. What inspired you to create Atarim?

Thanks for having me, and I’m excited about the new integration!

I was inspired to create Atarim after experiencing firsthand how difficult it can be to collaborate with clients on website projects.

Before launching the platform, I ran an agency here in London that delivered more than 800 websites for clients.

Vito, during the agency days, pitching a project to a client.

Vito, during the agency days, pitching a project to a client.

While my team and I very much enjoyed the creative process of creating websites, collaborating with clients, getting them to deliver content, approving designs, and requesting support from us with full meaningful requests was a daily challenge.

I wanted to create a tool that would make it easy for designers and their clients to communicate visually and eliminate the need for back-and-forth emails.

What problem does Atarim aim to solve?

Atarim aims to help website creators collaborate more effectively with clients to eliminate client delays and improve project profitability.

The tool provides a visual interface for communication like post-it notes that you can add directly to the website for extreme clarity and a range of features specifically designed to streamline the collaboration process.

These include 1-click collaboration – which is now also available directly within MainWP through our integration, automated screenshotting, task management tools, built-in email-based support desk, time tracking, and integrations with other popular software platforms.

Quick view of the new MainWP <> Atarim Integration, from the Atarim side.

How does Atarim help website creators to communicate more effectively with their clients?

I realized that while we’re all creating visual interfaces, the standard approach is to try to describe things in words rather than just show what and where the request is.

It feels like we’re all trying to describe our favorite song in words rather than just hitting the play button.

Atarim is the play button for website collaboration.

This can be explained by thinking of how long it would take us to create a basic business website on our own, just us as web creators and the browser.

The standard answer is between 3-5 days.

But, as soon as a client or collaborator joins the process, the 3-5 days become 4-6 weeks.

And this is if everything goes smoothly.

That means that 83% of the website creation process has nothing to do with the actual build – It’s the collaboration.

This crazy reality translates to small tasks and large-scale websites and is what we’re tackling with Atarim.

Can you give us an example of how Atarim would be used to solve a specific problem?

We’re automating a lot of the day-to-day processes and empowering clients with a “point and click” interface that simply makes sense to them, all connected to a project management system built for agencies running website projects from the ground up.

I like to say that it’s so easy that your grandma would get it, and our users train their clients with 1 sentence: “Click any part of the page to leave a comment.”

This reduces the average project delivery time by more than 50%, with some users implementing the system fully seeing a reduction of 80% of the time it takes them to deliver.

Faster turnaround time means a lot more profits for the business, and we’re saving full-on salaries for larger agencies.

Visual Collaboration on Any Website

For example, one of our larger clients that builds more than 600 websites per month through our platform saves 50+ salaries. Since joining us, they have doubled their project capacity without hiring additional team members.

Another agency has an owner managing all incoming client requests daily. 2 weeks after implementing our platform, he reduced 3 hours daily.

Clearing up half of his day to focus on the things that mattered, rather than copy-pasting tasks between email, his phone, his project management system, spreadsheets, and his team on Slack.

How does Atarim help to keep clients informed and updated on the status of their projects?

There are 2 ways to communicate with clients through Atarim.

One is the built-in email-based support desk, which is basically like Zendesk, only that it’s designed for our use case as web creators, with some cool advances there.

Built-in Email-Based support desk for Web Creators included, even on the free plan.

And the second one that makes us pretty unique is the Visual Collaboration tool.
Allowing clients to click any part of their website and leave a comment where the request is.

When a request comes into the Agency Dashboard, team members can pick up the tasks, claim them and see some helpful information like an automated screenshot of where the request was created, the browser version, and the screen size of the client when they made the request and with a click of a button they can be taken directly to the relevant page and section on the page.

When a team member within the agency claims a task, they mark it as in progress, automatically notifying the client that someone is now working on it.

When the team member completes the task, they mark it as complete, and again, the client is automatically notified.

The whole thing is commonly done with under 10 words from the client and with no back and forth whatsoever.

This is opposed to the manual and clunky way that usually happens in our space.

How does Atarim help website creators to manage and organize their projects?

We’re looking at the entire workflow of creating websites, from after the Discovery process to the post-launch Care Plan and ongoing support.

You can divide our contribution into 4 categories that are key to running a thriving web agency:

1. Communication
Atarim is a web design tool for client communications. I mentioned the email support desk and the visual collaboration tools that help clarify the daily work.

But we’re also helping teams communicate internally. However, the “Internal Tasks” feature – where you can leave tasks on clients’ websites without them seeing them – is excellent for internal QA, pointing out things for each other, or even just leaving personal notes so that you don’t forget something later on in the building process.

2. Organization
Having all your tasks and communications centralized in 1 place helps focus and prioritize work, especially as you grow and sometimes feel overwhelmed with too many tasks.

Specifically, the Kanban boards (Trello style) that are automatically synced with the status and priority of the tasks help maintain a healthy development queue as you’re picking up more projects, more complex projects, or more ongoing Care Plan clients.

As well as the Project Stages feature that allows you to map out the deadlines of each part of the build, which is then visible to your clients with live countdown timers that keep them accountable to the process.

3. Productivity
We’re looking into every redundant click that happens within our daily workflows as web pros, and we try to either automate it completely or systemize it so that it makes sense where it is.

This includes features like the 1 click image optimization for web and pushes to the media folder, our “Magic Button” that takes you directly to the relevant task on the relevant page and logs you in along the way through secure tokens, “Guest Mode,” where clients don’t need to log in at all to collaborate with you during the builds.

The frontend client login keeps them focused on the page you sent them to, rather than dropping them into the grey screens of the WordPress admin area.

1 click image optimization for web and push directly to the relevant media folder.

4. Profitability
We’re here to help you generate a whole lot of additional profit. We’re doing it by reducing the daily friction of working with clients, which reduces the average time it takes to deliver a project or complete a client request by more than 50%.

Freeing up hidden profits currently locked within the old methods of doing things in our industry.

Also, by tracking and notifying you of clients wasting/investing the most time with you, you can make educated decisions about increasing retainers and, sometimes, firing clients that drag you down.

How can Atarim be customized and branded for individual users?

The Atarim platform has 2 groups of users.

  1. Our users – web creators and digital teams need to manage their work and communications.
  2. Our users’ clients – business owners or stakeholders that need to collaborate with the agencies to get projects and tasks done.

Our users’ clients are not ours; they are theirs, so everything is white labeled for them.

We want to highlight the agency in their clients’ eyes, so every logo, primary color, and mentions of Atarim are replaced with the agency’s branding.

The agency’s clients feel like their agency cared enough to create a full-on system that serves them.

Users can rebrand Atarim to look extra slick in the eyes of their clients

For our users, the agency, and the agency’s team, you will see the Atarim branding, which we hope acts as a beacon of trust and as a stamp of approval that the agency’s team knows they are being well taken care of.

What are some of the integrations that Atarim offers?

You can integrate any app you’re already using with our 3rd party integrations to Zapier, Make (Integromat), and Pabbly.

You can also leverage our 20 webhooks to build any workflow you want. Or you can leverage our growing deep native integrations library to connect to tools like Slack, ClickUp, Asana, and Jira.

And, of course, you can use the native MainWP integration to sync the 2 systems excellently and seamlessly.

Since you mentioned MainWP, how do you see that this integration and partnership between us would benefit our mutual users?

If we could have done it sooner, we would have!

MainWP has been at the top of my list for potential partners from day one, and our users have also thought about it as one of the most highly requested integrations on our Facebook Group.

This is a match made in heaven as we’re both serving the same users but from the 2 different aspects of their businesses.

While MainWP is the ultimate tool for managing the technical aspect of websites and clients.

Atarim is the ultimate tool (at least I’d like to think so) for managing the communication and collaboration aspects of websites and clients.

The new MainWP <> Atarim integration from the MainWP side, inside your dashboard.

Joining forces through this excellent new integration sheds light on how these two aspects have been fragmented until now and how everything, with a bit of work done by both of our teams, can work seamlessly together.

How easy is it to get started with Atarim?

It’s pretty much as easy as it can get!

You can visit our website and add a URL to any website and get started, or even better, head over to your MainWP Dashboard and click the little comment icon, which will allow you to start with literally 1 click.

You can then click the “Share” button and invite your clients or stakeholders to collaborate by dropping their email address or sharing the unique URL with them, which allows them to add their name and start straight away, or also add their email address to make sure they get notified of new comments that are added to the site.

Lastly, myself, Jehrome, and Dennis did a webinar to explain the use cases and how well Atarim and MainWP work together.

YouTube video


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Donata Stroink-Skillrud
Donata Stroink-Skillrud
President of Agency Attorneys