MainWP Blog - Todd Jones

Along with being the resident writer for MainWP and content hacker at Copyflight, I specialize in writing about startups, entrepreneurs, social media, WordPress and inbound marketing topics.

MainWP Roundup: Creating trust for your product and for WordPress

Published on September 9, 2024 by Todd Jones under WordPress Business
MainWP Roundup: Creating trust for your product and for WordPress
In this month of the MainWP Roundup we will explore creating trust for your WordPress product, whether WordPress deserves criticism (and for what!), learn more about the WordPress YouTube initiative and remind you of the upcoming Site Care Consultant survey. It’s time. Giddy up! How to create trust for your product. Read How to Establish User Trust for Your WordPress Products I came across this article at the WP Minute by author Eric Karkovack and he makes some excellent points Continue reading the post...

A triangle of power to create marketing momentum for your site care business

Published on September 2, 2024 by Todd Jones under WordPress Business
A triangle of power to create marketing momentum for your site care business
Recently, Mark Schaefer wrote an article asking if the AI industry has a marketing problem. I feel I could ask the same question about the WordPress industry. After all, there are various issues in the current environment of digital marketing, which is how WordPress agencies operate. The product itself, WordPress, seems unsure what it wants to do. That’s a discussion for another time. “We are entering a time where consumers have had almost 20 years to get wise to all Continue reading the post...

Writing a bio: 3 tips for wrangling your bio

Published on August 19, 2024 by Todd Jones under WordPress Business
Writing a bio: 3 tips for wrangling your bio
A few weeks ago, I was honored to be on another podcast. I have had fun being a guest this past year. The podcast host asked for a bio. I have had bios, but they weren’t that great. This is mostly because I rarely take the time to make them decent, so this time, I thought I would step back and try to make it better. I’m not saying it was great, but it was definitely better than what I Continue reading the post...

The 4Ps: The Fundamentals of Marketing for Site Care Consultant

Published on August 12, 2024 by Todd Jones under WordPress Business
The 4Ps: The Fundamentals of Marketing for Site Care Consultant
What is your dream job? This question often arises once in a while, especially in a group setting.  My answer is always to be a writer for Professional Wrestling. Yup, I would love to write the storylines for professional wrestling.  I am promotional by nature. I loved creating flyers when I was a kid for various reasons. I love to be a cheerleader for friends in business and entertainment.  Dream jobs? What is yours? Like a lot of you, I Continue reading the post...

August MainWP Roundup: Wonder Women, Marc and Saving the Wapuus

Published on August 2, 2024 by Todd Jones under WordPress Business
August MainWP Roundup: Wonder Women, Marc and Saving the Wapuus
In this month’s MainWP Roundup, we are gonna meet a WP Wonder Woman, listen in to Marc on the SDM Show, lament inflation and talk about updates going wrong. Buckle up. Let’s ride. Learn about Katie Richards at WP Wonder Woman Read WP Wonder Women Newsletter, Vol 1, Issue 10 Michelle Frechette told me: “I noticed that when reading weekly newsletters that they were pretty full of great news but that most of it was either company specific or male-centric. Continue reading the post...

The MainWP Toolbox: Here, let me Perplexity that for you.

Published on July 26, 2024 by Todd Jones under WordPress Business
The MainWP Toolbox: Here, let me Perplexity that for you.
Have you ever had that person, that one person, who always asks questions on Facebook that could easily be solved by searching on Google? I mean, they should know that it’s pretty simple, right?  Someone created a page a long time ago called Let me Google that For You. You may have used it. In this new era, the era of Zero Click Search, you knew someone was bound to do that using AI. We talk about that and more Continue reading the post...

Transform Your Marketing with These Proven Email Newsletter Formats

Published on July 21, 2024 by Todd Jones under WordPress Business
Transform Your Marketing with These Proven Email Newsletter Formats
One thing I continue to be surprised by when we run the Site Care Consultant Survey is how few people have email newsletters. You can see from the 2023 survey that most Site Care consultants surveyed do not have an email newsletter. I’m not sure why they don’t and it may be an added question this year. Aside from your website, the one piece of digital asset you fully own is an email newsletter. You can make an argument that Continue reading the post...

How Community Transforms Customer Experience for Site Care Consultants

Published on July 14, 2024 by Todd Jones under WordPress Business
How Community Transforms Customer Experience for Site Care Consultants
Listen to any athletic coach and they will tell you they are trying to “build a culture with their team.” It really doesn’t matter the sport, that’s what they will say. What they are really saying is we are trying to build community. That usually means they are instilling certain shared values and commitments. After all, to be a team, it takes everyone’s dedication. So, when we talk about building a community in the business world, there is a sense Continue reading the post...

July MainWP Roundup: Supply Chain Attack, Accessibility for government websites and WordCamp Canada

Published on July 5, 2024 by Todd Jones under Roundup, WordPress Business
July MainWP Roundup: Supply Chain Attack, Accessibility for government websites and WordCamp Canada
This month’s roundup examines the details of the Supply Chain Attack and its implications for WordPress security. We also explore the growing emphasis on accessibility for government websites, highlighting both the current shortcomings and promising initiatives to address them.  In this month’s MainWP Roundup, we take a look at the Supply Chain Attack and the plugins it affected. We also explore accessibility for government websites and a new theme which should help, CivicPress. Finally, we cover upcoming WordPress events, WordCamp Continue reading the post...

Using a Process Story to create customer confidence about your site care services

Published on July 1, 2024 by Todd Jones under WordPress Business
Using a Process Story to create customer confidence about your site care services
Several years ago, I paid to take a class at the local coffee shop. I wanted to learn how to do a pour over.  My friend Scott was one of the teachers. I learned to measure the grams of coffee and water. I learned how you should grind your beans. They had all the good equipment that I don’t have at home. Then I learned how to pour the water slowly, starting at the top and descending towards the center Continue reading the post...

Share

Manage Unlimited WordPress Sites from One Dashboard!

  • Privacy-first, Open Source, Self-hosted
  • Easy Client Management
  • 15+ & 30 + Premium Add-ons
  • Bulk Plugins & Themes Management
Get Pro Now

Categories

Recent Posts

Search MainWP.com

[searchwp_form id="1"]