MainWP Blog - Todd Jones

This post is the first edition of the World of WordPress Roundup. We will take a look at a few things within the WordPress community. Don’t let DIY builders scare you! The roundup today talks about DIY builders in a couple of different articles. Both Jonathan Perez and Chris Lema discusses what may become a WordPress designer’s dilemma. It’s really not. Should DIY Builders scare WordPress developers Jonathan Perez – Sure Fire Web Services Jonathan opened this discussion on his Continue reading the post...

Once, when I was working for an Website agency, we got a new customer, primarily because the SEO efforts were failing with the previous site. Being the only person who claimed to know anything about SEO remotely, the owner started discussing with me about making sure the site would perform well. I studied the old site, and frankly, was quite surprised by some basic things that were not completed for SEO. When developers hand a website to a client, we Continue reading the post...

My friend Darrell is always telling me, “you need a niche.” I believe him. He has made a living doing digital marketing for copier dealers across the world. His niche is pretty solid. He knows the industry inside and out. He knows the problems they face and how to solve them. I have no problem with his reasoning. Often, it takes time to have that kind of insight to a niche. What he has done is touched on a larger Continue reading the post...

Building and running a WordPress business has a lot to do with our chosen development platform. We usually know WordPress inside and out. Business, as you know, is much more than the tool you use or the service you sell. Many core competencies in business have little or nothing to do with WordPress. Often, they are forgotten. Forgetting many of these core competencies can have a disastrous effect. Money Management One of the top reasons businesses fail is money. I Continue reading the post...

As a WordPress entrepreneur, you have probably seen or read about the use of blogging for your business. The professional name for blogging is content marketing. Do you stare blankly at the screen when you try to write a blog post? Are you struggling to develop a process for writing a blog post? The truth is, it takes hard work and some planning to write blog posts for your WordPress business. After all, you are a developer, not a writer. Continue reading the post...

See if this sounds familiar. You get a request from a possible new client, and he needs a WordPress proposal by the following day. He tells you that he needs a WordPress website for his business. He gives you some information about the industry he is in and says he needs something that really “pops,” or stands out, so that he can differentiate him from others in the same industry. “Great,” you think, and you get to work. You blow Continue reading the post...

Congratulations! You just launched your client’s website and is a great looking project. You are showcasing it to your developer friends and sharing it in your Slack community. You also begin making plans to add it to the portfolio on your website. All systems go. But wait! Before you do all that, are you sure your client is ready to take the keys and drive this new car? Remember the first time you got a car? Remember how it felt? Continue reading the post...

When it comes to an online marketing strategy, business owners look for tools to help them execute their strategy. Often, the tools are expensive, especially an all-in-one application such as Hubspot. Hubspot is a great set of tools for those that have the budget, but what about smaller businesses and solopreneurs? There are many options available to those are our customers without breaking the bank, and those options are directly tied to what we know best, WordPress. Online Marketing Strategy Continue reading the post...

Frankly, when most small businesses set out to build a website, they do it backward. Let that marinate for a bit. What I mean by backward is that they add the content at the end of the process. I have spent countless hours waiting for clients to submit their content. You know what I mean, right? There should be a law that says clients have to submit content first, but I digress. Copy ends up being way more important than they Continue reading the post...

While there may be some debate about the priority of the home page, it is still one of the most important pages of a website. It is the place a user can alway go to to get him or herself out of the maze of your website. A home page is sort of like a compass. Therefore, it is still a very important part of your website and given proper attention to optimizing for user interaction. 1. Begin with the Continue reading the post...