MainWP Blog - WordPress Business
Strategies and insights for running a successful business on the WordPress platform.
New York Attorney General’s Guidance on Cookie Consent Banners
Published on August 30, 2024 by Donata Stroink-Skillrud under About, Privacy, WordPress Business, WordPress Security
What businesses need to know Due to recent fines and lawsuits, many businesses have chosen to implement a cookie consent banner on their website, asking website visitors whether they would like to be tracked through tools such as Google Analytics, Google AdWords, and Meta Pixel. While this banner may be required by laws in certain states or countries, some states that have no such requirement have been taking note of the fact that the layout and implementation of these banners Continue reading the post...
Writing a bio: 3 tips for wrangling your bio
A few weeks ago, I was honored to be on another podcast. I have had fun being a guest this past year. The podcast host asked for a bio. I have had bios, but they weren’t that great. This is mostly because I rarely take the time to make them decent, so this time, I thought I would step back and try to make it better. I’m not saying it was great, but it was definitely better than what I Continue reading the post...
The 4Ps: The Fundamentals of Marketing for Site Care Consultant
What is your dream job? This question often arises once in a while, especially in a group setting. My answer is always to be a writer for Professional Wrestling. Yup, I would love to write the storylines for professional wrestling. I am promotional by nature. I loved creating flyers when I was a kid for various reasons. I love to be a cheerleader for friends in business and entertainment. Dream jobs? What is yours? Like a lot of you, I Continue reading the post...
August MainWP Roundup: Wonder Women, Marc and Saving the Wapuus
In this month’s MainWP Roundup, we are gonna meet a WP Wonder Woman, listen in to Marc on the SDM Show, lament inflation and talk about updates going wrong. Buckle up. Let’s ride. Learn about Katie Richards at WP Wonder Woman Read WP Wonder Women Newsletter, Vol 1, Issue 10 Michelle Frechette told me: “I noticed that when reading weekly newsletters that they were pretty full of great news but that most of it was either company specific or male-centric. Continue reading the post...
Walmart Sued for Sharing Personal Data
On July 15, 2024, a class of plaintiffs filed a lawsuit against Walmart claiming that the company violated the Video Privacy Protection Act (VPPA) by sharing customer personal data and the titles of videos that they purchased with Meta. Interestingly, Walmart is not the first company to be sued under the VPPA, a privacy law passed in 1988 that was meant to prevent the disclosure of video tape rental records. Since the VPPA allows damages of up to $2,500 per Continue reading the post...
The MainWP Toolbox: Here, let me Perplexity that for you.
Have you ever had that person, that one person, who always asks questions on Facebook that could easily be solved by searching on Google? I mean, they should know that it’s pretty simple, right? Someone created a page a long time ago called Let me Google that For You. You may have used it. In this new era, the era of Zero Click Search, you knew someone was bound to do that using AI. We talk about that and more Continue reading the post...
Transform Your Marketing with These Proven Email Newsletter Formats
One thing I continue to be surprised by when we run the Site Care Consultant Survey is how few people have email newsletters. You can see from the 2023 survey that most Site Care consultants surveyed do not have an email newsletter. I’m not sure why they don’t and it may be an added question this year. Aside from your website, the one piece of digital asset you fully own is an email newsletter. You can make an argument that Continue reading the post...
How Community Transforms Customer Experience for Site Care Consultants
Listen to any athletic coach and they will tell you they are trying to “build a culture with their team.” It really doesn’t matter the sport, that’s what they will say. What they are really saying is we are trying to build community. That usually means they are instilling certain shared values and commitments. After all, to be a team, it takes everyone’s dedication. So, when we talk about building a community in the business world, there is a sense Continue reading the post...
July MainWP Roundup: Supply Chain Attack, Accessibility for government websites and WordCamp Canada
This month’s roundup examines the details of the Supply Chain Attack and its implications for WordPress security. We also explore the growing emphasis on accessibility for government websites, highlighting both the current shortcomings and promising initiatives to address them. In this month’s MainWP Roundup, we take a look at the Supply Chain Attack and the plugins it affected. We also explore accessibility for government websites and a new theme which should help, CivicPress. Finally, we cover upcoming WordPress events, WordCamp Continue reading the post...
Using a Process Story to create customer confidence about your site care services
Several years ago, I paid to take a class at the local coffee shop. I wanted to learn how to do a pour over. My friend Scott was one of the teachers. I learned to measure the grams of coffee and water. I learned how you should grind your beans. They had all the good equipment that I don’t have at home. Then I learned how to pour the water slowly, starting at the top and descending towards the center Continue reading the post...
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