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Content Marketing: Tools you can use to execute your strategy

Various WordPress tools are useful for content marketing. 

“I was feeling like we had lost control of our marketing as a company.”

With these words, Marcus Sheridan decided to launch a website. And, he began to write content.

“We started writing,” he said. “We wrote about what people wanted to know. So, I took all the questions I had ever learned over the previous seven years, and started answering each one.”

With that, Sheridan’s website exploded and his company became known as the go-to place for pools.

Most people are aware, these days, that content marketing is a vital part of online businesses such as WordPress professionals. Content marketing includes various types of content that market your businesses.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content Marketing Institute 

It is easy to see that most people will use blogging synonymously as content marketing, but there are various other channels such as video, audio, podcasts, social media, infographics, email marketing and, of course, blogging.

Various WordPress tools are useful for content marketing. In this post, we are going to mention a few which you can use to help your content marketing efforts.

Video

WordPress already has an amazing built-in feature to drop the URL from a Youtube or Vimeo video and it will create an embed. This makes it super easy to utilize video content. Do you have several videos on Youtube? There are a number of plugins which will allow you to create a gallery. This allows you to have a page that showcases your videos.

Brenda Baron has a list of 11 of the best plugins for displaying a Youtube Gallery.

Infographics

Infographics get lots of interest if done well. The key is research. Get your research up to speed gives you tons of data points to insert into your infographic.

Once you have the data, get it designed. You can use one of the infographic makers or something like Canva, or you can get a graphic designer to create a custom infographic.

Write your blog post. Don’t forget to write a blog post which is created around the data in your infographic.

Next step is to make sure you include your infographic with embed code. There are a number of ways to do this using tools like this one. Additionally, Canva has an embed feature you can utilize.

Social Media

Part of your content marketing is the ability for your fans to share your content on their favorite social media platform. There are many different social media plugins available.

One that I think is a good option is Scriptless Social Sharing by Robin Cornett. Many of these plugins can be bloated, but not so with Cornett’s. If you want a social media sharing plugin without adding the bloat, this is the plugin for you.

scriptless social sharing
Scriptless Social Sharing looks pretty on the front end

Email Marketing

Email marketing is well represented in the WordPress repository. Several plugins are integrations for email marketing software such as MailChimp and Constant Content. But what if you already use Gravity Forms or some other favorite form plugin? Well, there is an integration for that too. Gravity Forms has a MailChimp integration as well as every major email marketing software.

Email list collection is also something smart bloggers do. There are more than one email list building plugins. Four of the more popular plugins for email list building are OptinMonster, Sumo, Thrive Leads, and the Hello Bar.

Blogging

Do you need an editorial calendar plugin? That is a good question. If you have a team contributing to your blog, then yes, you probably do. If you run your blog solo, then an editorial calendar plugin is not needed. WordPress has a built-in scheduling feature which works really well. Nevertheless, most project management software or task management software and a good calendar will be enough to plan blog post ideas.

If you have a team, you may do well to invest in an editorial calendar for your blog. CoSchedule and Nelio are two premium plugins that feature an editorial calendar and workflow.

In addition to the editorial calendar, each features a calendar for social media scheduling. Frankly, both plugins are way more than an editorial calendar.

Over to you

How do you execute content marketing as a WordPress professional? What is your favorite content channel? I know many like to listen to and participate in podcasts.

Have you used any other channels such as video and infographics? Let us know in the comments below!

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Todd Jones
Along with being the resident writer for MainWP and content hacker at Copyflight, I specialize in writing about startups, entrepreneurs, social media, WordPress and inbound marketing topics.
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