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Grow your email list: 8 resources to help

Growing your email list

So, you have decided that you do, indeed, need to have an email list. Maybe you have decided to create a simple email course, or you are just ready to kick off your email marketing plan. If you aren’t careful, the task can seem overwhelming.

As you get started, you might want to decide on a technique for growing your email list. Today’s article will help you find some relevant resources to beginning digging into email list growth strategies.

I have compiled eight of the best guides for growing your email list complete with a takeaway and a little information about the blog and author.

Vertical Response – 40 Brilliant-but-Easy Ways to Build Your Email List – Vertical Response

About: Vertical Response is an email marketing company and a subsidiary of Deluxe Corporation. This article was published in June of 2016 by one of the contributing authors.

Takeaway: This blog post does a great job of offering various ways to build your email list that cater to both brick-and-mortar as well as online businesses.

One of the ideas I like best from the Vertical Response blog post is the very first point. The author advocates putting out a sign-up sheet which is one of the easiest things you can do whether you are a local small business, a consultant, an online business, or organization. If you have a booth or table at a trade show, it is easy to leave a sign-up sheet and ask people to sign up.

List building strategies Screenshot: Help Scout
List building strategies
Screenshot: Help Scout

Simple Tweaks to Convert One-Time Visitors into Subscribers – Help Scout

Acquiring Customers with Email How to Turn Your Email Newsletter into a Conversion Machine [Guide]

About: Help Scout is a help desk Software as a Service (SaaS) that seeks to make support easier for companies. This post is a monster guide that is created by both Help Scout and Aweber, an email software company.

In Chapter two, Simple Tweaks to Convert One-Time Visitors into Subscribers, the guide addresses some quick changes that can be used to get more subscribers.

Takeway: This chapter is a part of a monster guide that addresses a comprehensive approach to email marketing. In chapter two, I think the hub page idea is a good option for many people to consider. They use a few examples including Copyblogger and their own hub pages. The key is to give your reader a reason to subscribe. One option is to offer the Hub page in a pdf as a content upgrade.

25 Simple Ways to Grow Your Email List – Hubspot

About: Hubspot, of course, is the top inbound marketing software company. Some of the best online marketing content is created and published on their blog. Email marketing is a critical part of your inbound marketing efforts. This blog post was written by Andy Pitre, a product manager at Hubspot.

Takeaway: Pitre offers 25 different ways, many of which you will see in other posts. Pitre segments the list of ways, allowing the reader to digest the different tips in various groupings.  One of the groupings is “With a Partner.” This is an overlooked option. Teaming up with someone else to offer content to your list or theirs can be a win-win and help you gain new subscribers.

How to Build Your Email List? The Complete 101 List Building Strategies – Email Field

About: Email Field is a blog offers tips for content marketing and managed by Aman Thakur. Aman is a content marketing that is gaining traction as one of the top young influencers with posts on Kissmetrics, CoSchedule, and Smart Blogger.

Takeaway: This is truly an epic guide with over 101 tips to grow your email list. Tips range from the easier “Install a Hello Bar” to much more detailed and harder ideas such as “Launch a Resourceful Website.” One thing that Aman does is he includes an example with each of the 101 tips so that you can see how it works in real life. He goes past the theory and shows you how it is executed practically. I would say, carve out some time to go through this post and identify ideas you can implement.

101 Email List Building Strategies A 17 000 Word Guide
Screenshot: Email Field

21+ Easy Ways To Build An Email List That Will Skyrocket By 140% In 1 Year – CoSchedule

About: CoSchedule has, unquestionably, one of the best content marketing blogs connected to WordPress. CoSchedule started out as a WordPress plugin but has grown into a full-blown Software as a Service platform. This epic post is written by Nathan Ellering who holds the title Head of Demand Generation at CoSchedule. If you read the CoSchedule blog regularly, you will know that Nathan is one of their top writers.

Takeaway: What I like about Nathan’s post is it is not just your run-of-the-mill ways to get subscribers, but he dives a little deep on each one, gives a slight spin on how it can be done and offers examples. Check out number 12, Who Said All Of This Needs To Be Digital? I like this one because who doesn’t love free swag? I must admit, I feel like I connect with someone when I get free swag.

How to Grow Your Email Lists to 50K Subscribers (From Scratch) – Sujan Patel

About: Sujan Patel is one of my favorite Growth Hackers. He is the GM & Co-Founder of Web Profits, a growth marketing agency. Patel is also a partner with MailShake and Quuu. This is his personal blog where he shares growth marketing tips and elaborates on things he has learned along the way.

Takeaway: While Sujan mentions most of the tactics others use, he starts with the basics of email marketing. He puts it all together in a way few others do. I like that he spends some time explaining that we can also promote our email newsletter just like we would any other form of content. He even talks about Facebook ads in the post and how to leverage them. Additionally, he reminds you to utilize social proof.

73 Proven and Simple Ways to Grow Your Email List – OptinMonster

About: Mary Fernandez is one of the top online marketing writers and a regular writer for OptinMonster. OptinMonster, of course, is one of the top email marketing plugins for WordPress. This post is a mammoth post with 73 tips and over 900 shares.

Takeway: While Mary has 73 tips, she does a great job of mixing up techniques for both online and brick and mortar businesses. One tip that she turned into about three was the use of QR codes. QR codes have not done really well because they weren’t used strategically. Fernandez suggests using them as a link to your subscribe page and then put them on brochures, printed materials, and your business cards.

17 Insanely Actionable List Building Strategies (That Work Fast) – Brian Dean

About: Backlinko is the blog by Brian Dean. Brian talks about all kinds of tips and tricks to optimize online marketing and is considered one of the top content driven SEO experts today. His articles give detailed strategies complete with lots of examples.

Takeway: While he only talks about 17 tips, Brian knocks it out of the park as he takes a deeper dive into each technique. As usual, he provides excellent examples of each post. One of the tips I like the most is how he recommends getting social proof for your email list. You don’t have to have thousands of subscribers to use social proof, and Brian gives some great tips here.

17 Insanely Actionable List Building Strategies That Work Fast
Screenshot: Backlinko


Do you want to grow your email list? I challenge you to pick up to three of the techniques in one of these guides and implement them for your own email list.  You may be surprised what focusing on a few of these tactics can do for growing your list.

What tactics have you used to grow your email list? Share in the comments below.

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Todd Jones
Along with being the resident writer for MainWP and content hacker at Copyflight, I specialize in writing about startups, entrepreneurs, social media, WordPress and inbound marketing topics.
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