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5 types of content that help you build traffic

5 Types of Content that Help you Build Traffic

There are certain kinds of content that can bring in large amounts of traffic while also appealing to your target audience. Today we are going to dive into five types of content that will help you build the right kind of traffic to your website.

Take a look at your Google Analytics. Is your traffic flat? Are you struggling to find a pulse on the number of visitors coming to your website?

I can hear you. I feel the same way. Frankly, it takes a plan to get that pulse going again.

However, does traffic solve your problem? Is your problem traffic, or leads? Why do you we have a website anyway? We use websites to generate leads.

One thing is for sure, without traffic, there are not leads. However, you have to have the right traffic. You have to have traffic that attracts your ideal customers. Building the right content for your blog that targets your ideal customers will help bring in the right traffic.

There are certain kinds of content that can bring in large amounts of traffic while also appealing to your target audience. Today we are going to dive into five types of content that will help you build the right kind of traffic to your website.

Hang on as we weave our way through these types of content.

Five content types to build traffic

  1. Stories
  2. Go Deeper; Go Longer
  3. Resource-full posts
  4. Actionable
  5. Evergreen

1. Stories

Storytelling is one of the most relatable pieces of content you can create. Why? Well, stories allow us to feel the message.

For example, as has been pointed out, stories are powerful, relatable, and, maybe the most important thing, they are memorable.

Think of your favorite movie. Is it Star Wars? How about the Dark Knight Trilogy? You remember the story right?

The entire piece of content doesn’t have to be a story, although, wrapping a piece of content in a story can have tremendous results.

Take Jon Morrow. Jon lives in a wheelchair, the only thing he can move is his face. While publishes tons of content every year, some of his most memorable content are the ones of his story.

One of the pieces that have gotten the most shares is the one he wrote for Problogger as a guest post, How to Quit Your Job, Move to Paradise and Get Paid to Change the World.

Now, first of all, Jon’s story is pretty amazing. His story is the stuff dreams are made of. Second, he took a giant leap of faith to move himself to a foreign country and start a writing career. Third, it took a tremendous amount of guts to reveal his story to anyone publically.

But, you know what? His story paid off. He is one of the most renowned online writers in the world. Even more, his blog posts are regularly shared by hundreds of thousands of readers.

The trick is to connect that story to a principle, a lesson learned.

Go deeper; Go longer
Go deeper; Go longer

2. Go Deeper; Go Longer

Content gurus are now touting the need to write longer form content. They have actually been doing this for quite some time, and the numbers don’t lie.

The idea behind these kinds of long posts is not to make a longer post, but to go deeper into the subject, to give as much as you can. Naturally, when you do this, you are making posts that take longer to read. 

Buzzsumo did a study a while back on types content people share. They wrote a guest post on Noah Kagan’s site about the results, and it has some fascinating info.

“Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. So it’s fair to say we have a pretty good idea of what gets shared the most.”

There are always exceptions, but the first point was “Long form content gets more social shares than short form content.” Check out the graphic below.

Average

 

Even SEO plugin maker Yoast sees the benefits:

“If you write a really long blog post (1000 words or more), you have a higher chance of ranking well in Google. At Yoast, we have quite a few articles containing more than 2500 words and these really help in the growth of our organic traffic.”

And consider this piece of data from Backlinko,

“Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.”

It just gets harder to ignore. Again, it doesn’t mean you should cram 1,000 or 2,500 words on a page. The content has to be quality.

Skyscraper Technique

Now, writing these kinds of posts take lots of time. I mean, if you are banging out a well developed, quality post at 2500-4000 words, you should expect to spend lots of time on the post.

Brian Dean helped spur on the longer form content by introducing the Skyscraper Technique. This technique has some magnificent fundamental tactics behind its use.

'Brian Dean helped spur on the longer form content by introducing the Skyscraper Technique.' Click To Tweet

First, you take a good, quality blog post that already exists, one that outranks others for a keyword. Brian calls these “Linkable Assets, ” and they are usually full of These are high-quality posts that aren’t click bait-ish. 

“It’s content so awesome, so incredible, and so useful that people can’t help but login to their WordPress dashboard and add a link to your site.” Backlinko 

Next, you write your own post improving on the noted “linkable asset.” The idea is not just to improve, but to make it longer, way longer.

Finally, you reach out to blog owners who had previously linked to the “linkable asset” post. This process is targeted email outreach. Brian outlines this in his blog post.

Reaching out to high-quality blogs who, in turn, link to your post will create tons of high-quality backlinks from respected blogs for your website as more and more people share. And, more people will share that blog post.

Skyscraper
Skyscraper

The Drawback 

The problem is that people are writing long posts without paying attention to the quality. There are a lot of rehashed posts being published without anything new to say. Nevertheless, they still get shares.

I see people trying to use Dean’s technique, and they write something like 158 Ways to Drive Traffic to your Website (totally a fictional title). There are a lot of titles that start with “The Ultimate Guide” that are on the web now. The problem is that many aren’t really the “ultimate guide” and using this as a title isn’t unique.

In addition to low-quality long posts, another drawback is the time it takes to read one of these posts. However, you have to balance that with the fact that you can receive lots of authority, shares, and links with this type of content. 

3. Resource-full Posts

These posts are chalked full of resources. You are adding an extreme amount of value to the reader when you create this kind of content. These types of posts are called roundup posts as. Listicles can also double as resource-full posts. 

Roundups

Roundups let you put on your curator hat. There is a lot of noise online, and your customers and readers may have trouble sorting through that noise. This is where you come in handy. You can create a piece of content that is like a “best of” resources for a particular topic.

The bottom line is that in some fields, it is hard to improve on what others have done. A roundup post is an excellent way to put all the great content on one page. The result is that people bookmark or even link to your post.

Listicles

Listicles often get a bad rap, and most of that comes from other writers. Creating a post of lists with some high-quality content is the key. In fact, you can use the listicle format with roundups to create the ultimate roundup.

Listicles are highly shared pieces of content and, combined with some depth, can become high-quality content.

Reviews

Other pieces of content that are resource-full include reviews. Creating a piece of content that reviews a product or service requires having a template and structure. Reviewing something without a method is difficult.

Do you have a favorite page builder or WordPress plugin? Why not review the product? There are lots of applications that can are great for reviews. If the review has value, it will be shared by your audience.

Why not review and compare? Those are also high-value pieces of content.

4.Actionable

Creating content that is actionable is another type of content that is highly shareable. Heidi Cohen has created her marketing persona using actionable. Her blog is aptly named Actionable Marketing Guide.

The very core of Heidi’s content is giving tips and tactics that her readers can immediately use. And, to be sure, this doesn’t mean her content is short, it just means she gives actionable tips.

This is why, sometimes, content about the most basic of things become so popular.

5. Evergreen Content

Evergreen content is content that has a long shelf life. This kind of content is not tied to a date or a season of the year.

“Evergreen web content has (virtually) no expiration date and ideally will retain its value over the long-term. Anything written about this year’s presidential election, for example, is not evergreen content because it will become obsolete six months from now and many keywords associated with that topic will end up in the Google graveyard, never to be searched again.” Wordstream

In a way, the previous four pieces of content I mentioned can be and is already evergreen content. In fact, Copyblogger lists 20 different types of evergreen content here.

“Creating evergreen content does require additional time and money, but it’s worth those investments … if you want to rank higher in search engines, drive traffic for years, and help your audience find exactly what they need.” Copyblogger

 

One of the big advantages of evergreen content is that it can provide some real advantages in terms of search engine optimization.Click To Tweet

One of the big advantages of evergreen content is that it can provide some real advantages in terms of search engine optimization. It helps in terms of building a structure for your content.

Evergreen Content
Evergreen Content

Conclusion

There are many ways to drive traffic to your website. A quick google will give you loads of advice and information for doing so. 

One of the most overlooked ways is creating valuable content with the potential for plenty of shares.  Your blog is your home base, and it is the ultimate launch point for getting traffic to your website.

These five key types of content are among some of the most shareable types of content that you can publish. Add these to the ingredients of your blog to mix up your strategy.

What are some of your favorite types of content? What has worked well for you? Tell us in the comments below!

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Todd Jones
Along with being the resident writer for MainWP and content hacker at Copyflight, I specialize in writing about startups, entrepreneurs, social media, WordPress and inbound marketing topics.
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