One of the techniques that online marketers have used for years now is the lead magnet. The lead magnet has shown to be an effective means for building an email list.
What is a lead magnet?
Barry Feldman says,
A lead magnet is a free offer you make in exchange for an email address (and possibly additional information).
There are lots of ways to create an email lead magnet. In fact, according to Danavir Sarria, the Copy Monk, there are at least 101 different ways. OptinMonster published a post that highlights 69 different ways. In other words, there are lots of different ways.
With a little creativity, you can come up with something that resonates with your audience. For example, as a WordPress entrepreneur, you can create a guide for implementing better SEO practices for a WordPress website.
Content upgrades have also been efficient. They tend to be a copy of a popular blog post in a PDF, ebook form. Some are templates or worksheets. Whether it is a worksheet, a template or a short ebook, it can really help add subscribers to your email list.
Today, we are going to go over the super duper easy way to create a lead magnet for your WordPress website.
You are going to need to create an account at Beacon.by to follow the steps in the post.
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It is free to create an account, but there are some benefits to upgrading which we will discuss later.
All ready? Good, let’s get hopping.
Step #1: Install the Beacon Plugin
The first thing you need to do is to add the new plugin. Navigate to the section where you install new plugins and search for the Beacon Marketing eBooks plugin. Click install and activate.
Once you have the plugin installed, you will need to connect it to your Beacon account (see here).
Once you have your Beacon account connected to your WordPress website, you are ready to get going.
Step #2: Choose post to create ebook
Next, you will want to choose the post that you want to make into a lead magnet. There are several types of content upgrades, but for this tutorial, we are going to focus on high performing blog posts.
Jeff Bullas has given two qualifications for the article you use for a content upgrade: high traffic, in depth.
Mosey on over to your Google Analytics, sort through your highest performing posts, and then look at the ones that are the most in depth. Mostly likely, they will the longest posts. Essentially, you are looking for your most epic piece of content that performed really well.
I might add to the two qualifications to note the ones with the most shares.
Once you have chosen your post, head on over to your Beacon settings and choose to create your content.
Step #3: Create new lead magnet
You will be prompted to log in to your Beacon account.
Step #4: Choose Lead Magnet Type
Select a pre-defined theme for your ebook.
Beacon includes a wizard interface to walk you through your creation of the content and layout of the ebook.
You can then optimize the design of ebook.
For each section, you can preview the page and make the necessary changes. You can also add or delete the sections of your ebook. There are tabs to configure the Content, Layout, Colors, and Font.
Step #5: Preview your ebook
You can preview your ebook before publishing. This allows you to make any necessary adjustments.
Step #6: Generate PDF
Choose generate PDF tab and wait for Beacon create your PDF. Once it is finished, you can download your ebook.
You can also download the PDF from your Beacon dashboard.
Step #7: Deliver the ebook
Now, once you have your ebook, you will need to deliver it to your new subscribers.
The delivery is up to you, but there is a myriad of ways to send bonus content when someone signs up for your email newsletter.
One option is to use one of several email list blogging plugins. Adam Connell at Blogging Wizard dives into four different plugins to deliver content upgrades including OptinMonster, Content Upgrades Pro, Thrive Leads, and LeadPages. Brittany Bergers goes over 4 Cheap & Easy Ways to Deliver Content Upgrades at her blog.
Most email marketing software has a built in welcome email or autoresponder that you can use to deliver the lead magnet.
If you are like me and already use Sumo, you can take advantage of their features to deliver your ebook.
A simple welcome email in MailChimp can deliver your lead magnet as well using either the autoresponder of the welcome email.
Finally, AudienceOps has developed a content upgrades plugin which will allow you to put a box in your post and integrate with your delivery choice.
Creating and delivering a content upgrade ebook can be a simple task with Beacon. Beacon handles a lot of the heavy lifting for you. The free version inserts a Beacon logo in your ebook, but you can upgrade for $9, $29, or $69 (agency) per month.
Have you created and delivered lead magnets? What did you use? Let us know.