MainWP Blog - WordPress Business

Strategies and insights for running a successful business on the WordPress platform.

Using Conversion Rate Optimization for your WordPress business

Published on May 1, 2019 by Todd Jones under WordPress Business
Using Conversion Rate Optimization for your WordPress business
It never fails. You are busy working on a website, and your client says something like this, “You know, I saw how my friend had his logo on his website. Can we make it bigger.” Or, how about, “I would really like to have a slider on my website? I like how they make the site look.” Finally, how about this one, “Can you make my website pop?” Clients make decisions based on preferences much of the time. Designing a Continue reading the post...

Three tools to help you defeat Thanos and save the universe

Published on April 26, 2019 by Todd Jones under WordPress Business
Three tools to help you defeat Thanos and save the universe
We are suckers for tools. I mean, we are always looking for weapons in our arsenal to help us fight against Thanos. Think about it. With a snap of his fingers, things disappear, even our Google search results! So, we have to stay on top of things. Today I’m going to point you to three new WordPress products that are launching soon. These are tools for your toolbox that may be super helpful. WPFeedback Feedback from clients is an area Continue reading the post...

Four elements of a digital marketing funnel that are mission critical

Published on April 24, 2019 by Todd Jones under WordPress Business
Four elements of a digital marketing funnel that are mission critical
The other night I watch a documentary on TV. It was about the year 1969. The ABC series about the chaotic year premiered with “Moonshot.” When I think of 1969 (before I was born), I think of the song by Canadian singer Bryan Adams, Summer of ’69. Great song. I digress. The year was 1969, and the United States was at a crossroads. The climate is much like what we see in 2019. There were lots of protests, new styles Continue reading the post...

10 guides for A/B Split testing to get you ramped up and ready for better conversions

Published on April 19, 2019 by Todd Jones under WordPress Business
10 guides for A/B Split testing to get you ramped up and ready for better conversions
If you watch enough professional wrestling (just go with me here), you will see the scene played out, often on TV. One of the performers will be in the ring, and a decision will come up. It’s time for crowd participation. The wrestler will then ask the crowd if they want to see said alliance or match or whatever the decision needs to be made. Most of the time, the crowd will cheer because they want to see the match Continue reading the post...

Three ways to employ user feedback to get content ideas for your business

Published on April 17, 2019 by Todd Jones under WordPress Business
Three ways to employ user feedback to get content ideas for your business
Face it, when it comes to our websites, and our content, conversions are what matter. We need people to sign up to our email list. We need people to submit contact forms or purchase our books, courses, plugins, or any other thing we are selling. Copywriter Nikki Elbaz says, “You can tweak the copy. You can tweak the design. But if you’re not communicating how you can solve the customer’s needs, conversions will stay stagnant. “Often the most effective way Continue reading the post...

Crawl your website like a spider: Use these SEO tools

Published on April 12, 2019 by Todd Jones under WordPress Business
Crawl your website like a spider: Use these SEO tools
So, you are conducting an SEO audit. Maybe you were inspired by the article we posted on SEO audits a couple of days ago. You did your research. You found some checklists and made a list of things you want to check to get started. Your goal is to get a basic SEO health checkup for your client’s website. So, you started accumulated a list of tools you need to get started. Does that list include a website crawler? Well, Continue reading the post...

Three different types of SEO audits and how they can help your business

Published on April 10, 2019 by Todd Jones under WordPress Business
Three different types of SEO audits and how they can help your business
Do you offer SEO audits for your clients? This has become something more interesting as I have delved into the process. At one time, I had this very basic checklist of things I would check for SEO. I offered it for free to get people on my email list. I think I did one or two for someone. They liked the work, but never needed a website. It seems there is a tiered nature to SEO audits. First, there are Continue reading the post...

How Does WordPress Fit into the Open Web

Published on April 10, 2019 by Sebastian Moran under WordPress Business
How Does WordPress Fit into the Open Web
WordPress makes it easy to create different types of sites, as well as powering over one-third of the top 10 million sites, based on current data. The web just turned the grand old age of 30, which now means that the web is over 30 years old. So how does WordPress fit into the open web? The open web is termed as being open and accessible for all people. The Open Web Foundation, which is an independent non-profit organization, is Continue reading the post...

World of WordPress: When plugins and themes are a runaway train

Published on April 5, 2019 by Todd Jones under WordPress Business
World of WordPress: When plugins and themes are a runaway train
Since we all use WordPress, we take an interest in what others are doing, for the better or worse. Well, we have seen some of the worst things in recent weeks. Today we touch on some controversy in the WordPress community around a plugin suite and a theme shop. When your pipdig becomes a runaway train pipdig is a weird name for a theme. First of all, spell check wants to capitalize it when you start a sentence with the Continue reading the post...

5 ways to find a content writer for your business blog

Published on April 3, 2019 by Todd Jones under WordPress Business
5 ways to find a content writer for your business blog
Face it, as an agency owner; you only have so much time. You are busy pitching and converting prospects, managing your projects, finding developers to outsource work, and many other things business owners do. Sure, you write some content, but you just don’t have the time. Or maybe, it isn’t your strong suit. Or perhaps, it isn’t something you typically like doing. There are many reasons you need to find a content writer for your blog. The point is you Continue reading the post...

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