MainWP Blog - WordPress Business

Somewhere along the way, you noticed that writing blog posts were a good idea for your business. Maybe you were convinced by a speaker at a WordCamp. Maybe you have signed up to some of your favorite WordPress or marketing blogs, and you can see the power of their work. But something isn’t right. You have been putting out content for a couple of years and just aren’t seeing much success. You are not far, my friend. Maybe you need Continue reading the post...

Do you remember ten or fifteen years ago in the internet world? You may have gone to one of the thousands of chat rooms around the internet. You may have even created an avatar that you used. via GIPHY An avatar is a representation of who we are or our fictional character. As a web professional, undoubtedly you have built a website that needed images of people. It might be for a section for the staff or some other area Continue reading the post...

Like Google, social media has changed a lot in the past few years. Many business owners love the approach of set it and forget it, but the owners of various social media platforms are also using algorithms to leverage getting paid advertising. This has been tragic for folks who have built a business off of one of the social media platforms. We know quite often that for whatever reason, a business can be cut off from any of the platforms Continue reading the post...

Today I wanted to list a few blog posts that I find helpful in this world of digital marketing. Everyone has their own idea of what is a great blog. My idea of a great digital marketing blog includes articles with lots of great resources, good writing, good examples, and illustrations, and they offer the first-hand experience of working with the craft. Certainly, there is the usual list of popular digital marketing blogs. Some of these may be in those Continue reading the post...

Recently, one of my copywriter friends took some courses on Master Class while business was slow. It was a chance for her to learn from some masters in various areas of business, art, music, and more. It is always good for us to learn from experts in other areas. By now, undoubtedly you have dozens of podcasts on your list that you watch on a regular basis. You may have also stepped outside the WordPress space to listen to various Continue reading the post...

Ever launch a campaign only to watch it fall flat? It happens to all of us, doesn’t it? Maybe you launched a business and it went nowhere. We really want to believe that our great work will bring us business. Sometimes it does, but often we need to do something else. We need to clearly communicate who we are, what we do, and who we do it for. This communicates our positioning. As a WordPress professional, it is crucial that Continue reading the post...

Do you ever offer audits for prospects? In a recent article, we talked about three ways to use a website audit for your clients. There are different types of audits you can run for your clients or prospects and one of those types is an SEO audit. Today, we are going to talk about tools for those audits. As with any tool, these tools are a great starting point. To do a thorough SEO audit, there is a need for Continue reading the post...

In the early days of my website design business, I decided to create a website audit to use to get people to sign up for my email newsletter. To be fair, it never really resulted in a lot of business. I think that was mostly because the wrong people received the audits. I think audits are a fantastic top of funnel service. You can use a website audit for enticing people to your email list; however, it may be best that Continue reading the post...

What do stats about WordPress, using a blog checklist, creating a password policy, and building an affiliate website on WordPress have in common? They are all featured in today’s infographics recap. Each article includes an infographic which contains useful data for the user. So, let’s dive into our group of articles for our infographics recap. [Infographic] Mesmerizing WordPress Stats for 2019 With WordPress now launching commercials for WordPress.com and upgrading (depending on your perspective) the text editor user experience to Gutenberg, they Continue reading the post...

When it comes to personas, it seems like we have a dozen word phrases to say what we mean. There is the marketing persona, the buyer persona, the customer persona, and a few other phrases. Some use the ideal client avatar or the ideal customer. Really, it gets cloudy often when it comes to the words we use for our target audience. For the sake of this article, I am going to use the term content marketing persona. This phrase Continue reading the post...