Three ways to improve your blog posts and gain a greater impact for your content marketing


Somewhere along the way, you noticed that writing blog posts were a good idea for your business. Maybe you were convinced by a speaker at a WordCamp.

Maybe you have signed up to some of your favorite WordPress or marketing blogs, and you can see the power of their work.

But something isn’t right.

You have been putting out content for a couple of years and just aren’t seeing much success.

You are not far, my friend. Maybe you need to make a few adjustments to your articles to find success.

Today, I am going to discuss three things you can change that will immediately improve your blog posts and get your content marketing back on track.

Implement call to actions

I can’t tell you how many times I’ve read a blog post and there is no call to action (CTA) anywhere. Nowhere, not one place.

Sometimes I want to share the article on social media and there are not social media sharing buttons. Maybe they want to keep their content secret.

Implementing a call to action can be as simple as being direct, adding social media buttons, and offering a lead magnet to get email sign-ups.

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When you are creating a call to action, make sure you are clear. There are three simple ways you can do this.

First, make sure your call to action is direct. There is no reason to hem-and-haw around. Make your call to action extremely clear! Check out the homepage of OptinMonster. Notice how the primary call to action is very clear “Get OptinMonter Now.” They don’t ask.



Second, call them to the benefit. Pam Wilson says it well,

“Your button copy makes a difference. Please, please don’t wimp out and use the word “Submit” or “Buy” here. Your button or link copy is an opportunity to reinforce the benefits of your offer. Don’t miss out.”

Wilson then gives a tip from Copyhacker’s Joanna Wiebe,

“Joanna recommends you put yourself in your readers’ shoes and think about the phrase “I want to ____” when writing your button copy.”

Finally, avoid using high friction words. High friction words are words that are often added by default. For example, “submit” or “download. They almost read like a chore rather than something that the reader can’t resist.

You can learn more about high friction words to avoid in this article at Instapage.

There are many types of call to actions you can implement in your blog content. We have dove previously into these in this article at the MainWP Blog.

Use examples to help make your points

Do you want your content to have more authority? Of course, you do. Examples for your points makes a huge difference.

When I talk about examples, I also mean the use of reliable resources. If you can link to solid resources with reputable content and come up with an example for each point, you are creating more authoritative than your competitors.

In her blog post formula tutorial, Wiebe of Copyhackers recommended five examples for your point. The more points you can present the better. Most content creators fail to use one example of for a point.

Five examples. Now, examples are often screenshots or things from a swipe file or whatever it might be, but five examples to support the point that you’re making. Joanna Wiebe, Copyhackers

Take a look at this article by my friend Sophia at Copyhackers. Under the subhead “Can I be a business owner please?” she talks about becoming a business owner vs. being a freelancer. She then gives a couple of examples.

Screenshot: How to be a freelance copywriter, Copyhackers
Screenshot: How to be a freelance copywriter, Copyhackers

In one example, a personal example, she talks about registering an LLC. However, she admits she was acting like an employee rather than a business. Then, she shifts the conversation.

She talks about a survey by Clockify to which she could relate. She then transitioned to all the things she was doing to make the change. You see two examples here for this one point. One was personal, and in one example she connected the point to a survey from a time tracking tool for freelancers.

There is more than one way to use an example. You can do what Sophia did with a personal example or tap into a resource.

Another way to use an example is to use screenshots to show an example of the point you are making. Another way to share an example is to connect a story to your point.

As far as sources go, to be authoritative, we need to make sure we are quoting and linking to reputable sources. It is best to go straight to the original source if possible. If you are citing studies, track it down.

Always link to the study, the story or the idea when you are using them as an example.

What is authoritative content? Problogger has an excellent guest post that gives five elements.

Promote your content

Are you frustrated with the numbers to your business blog? How much promotion do you engage?

Maybe your tribe is small. I certainly understand that. It takes time to build a network. There are some things you can do to promote your content. We are going to look at three.

One way to promote your content is by using social media snippets. Jeff Bullas gives a couple of tips,

“Try writing unique, short and compelling snippets to share the same post across different platforms. You can either rephrase the whole title or use part of the title to write a completely new headline. You can also create unique fragments referring to in-depth parts of your content. Creating and posting questions when the answers are present in your content is also a great strategy.”

Ana Gotter has a nice breakdown of 8 ways to utilize social media for content promotion at the Snappa Blog.

One of the things I like to do is to either quote a section of the article or ask a question to inspire action along with a link to the article.

Another way to promote your content is to send an email to your list. You do this as a newsletter blast, or you can introduce the blog post with a commentary on the article. Another idea is to post an important part of the article with the link to read the rest.

Screenshot: – a tool to promote content

The idea is to send to your list your article with content that will inspire them to read the article. You spent all that time and energy building your email list so go ahead and send them your latest blog.

Don’t, however, just send them a plain email with a link and expect them to read. Give your readers a reason to read the article like you would with your social media promotion.

One final way we are going to discuss content promotion is by using a tool. Tools like Viral Content Bee, Quuu, and Zest are simple ways to take advantage of additional reach. While there is no substitute for building relationships, these kinds of tools can help streamline the process.

Previously, we have discussed Viral Content Bee and Zest.

Wrapping it up

You can implement these three things and immediately improve your blog posts. Adding a call to action, using an example or source for each point, and by using a little content promotion, you will begin to see an impact.

The impact may be in merely adding a call to action that lead to more subscribers to your email list. Your authority will begin to solidify by using authoritative sources and examples. You will expand your reach with more promotion.

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