There are a lot of strategies for driving traffic to your website that works. Go ahead, Google them. You will find hundreds.
Sometimes, however, the process of driving traffic to our website is a bit of trial and error. Sure, we try things that have worked for others and may well work for us, but often we can’t control the outcome. That is the nature of the digital age.
Bane is charismatic in a strange sort of way.
John Daggett, a rich guy sitting on the board of Wayne Enterprises hired Bane to come and help them take over Wayne Enterprises, but he had other plans.
Daggett thought he was in charge. He was wrong,
Daggett: I’ve paid you a small fortune.
Bane: And that gives you power over me?
Daggett: What is this?
Bane: Your money and infrastructure have been important. Till now.
[Bane gently takes Daggett’s head in his hand]
Daggett: What are you?
Bane: I’m Gotham’s reckoning. Here ends the borrowed time you’ve all been living on.
Daggett: You’re pure evil.
Bane: I am necessary evil.
[Bane places his hand on Daggett’s face and squeezes, Stryver standing outside flinches as he hears Daggett whimper]
So, as I point to fourteen ways that you can drive traffic to your website, remember that context matters. Try each one, assess, and determine if it is a good fit for you. If didn’t work, move on.
These different techniques have worked for someone at different times. Will they work for you? Who knows?
1. Paid Content Promotion
This can fast track visitors to your website. Using platforms like Google and Bing for paid search placement, Facebook ads, and additional paid options, you can target your potential traffic and send them to your website.
Platforms such as Outbrain can also come in handy to send traffic to your website.
2. Social Media
Social media can be a huge driver of traffic to your website, especially if you have a good following. Taking advantage of good social media posts and practices will create multiple channels right to your website. Make sure you optimize all your social media profiles with links to your website.
3. Long Form Content
Long form content is labor intensive, but the results can drive traffic for years to come. Creating a piece of content that covers a topic comprehensively, full of resources, examples, and massive amounts of value will ensure more bookmarks and countless backlinks.
As the author of Search Engine Land says,
Not only do the search engines seem to intrinsically love long content, but you’ll find an additional SEO benefit from writing a couple of thousand words: more backlinks. Of course, those additional backlinks will help you rank with the SERPs, as well.
A study conducted by Moz shows a direct correlation between the length of the content and the number of backlinks pointing to it. It’s further evidence that long-form content is great for SEO.
All that adds up to, you guessed it, more traffic.
4. Good headlines
Headlines are a forgotten art. With more pieces of content on the internet each day, you need a great way to entice readers to read your entire blog post. Spend some time learning how to write good headlines which can, in turn, be used on social media and in the SERPS (search engine result pages).
Think about it. The first conversion you have to make is the headline. If you convert a scanner to a reader based on your headline, you have created your first conversion. Good headlines turn those who are searching into readers which will drive traffic.
Copyblogger summarizes it this way,
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill.
Turn prospective readers into readers.
5. Optimize for SEO
Making sure you tag your articles appropriately to optimize for search engine optimization can also help. It helps because it ensures your articles will be indexed properly by search engines.
Robbie Richards offers a fantastic guide in his article 12 “No-BS” Ways to Rapidly Increase Organic SEO Traffic in 2018 (with Case Studies & Examples).
Sometimes, simply using a good SEO plugin and verifying your site with the Google Search Console can do a lot of good.
6. Long Tail Keywords
Long tail keywords can make a huge difference. Why? In this time of voice search, people tend to search for keyword phrases rather than individual keywords. Optimizing an article for those phrases can boost traffic from those search terms.
7. Guest on a podcast
Did I mention that being a guest can be good for traffic? Yep, pretty sure I did. Look for opportunities to be a guest on a podcast to talk about topics you are an expert and passionate about. Simply being a guest can really help boost your credibility and your website traffic.
8. Repurpose content
There are multiple options to repurpose content. One of the best ways to do this is to create a new content piece using already published articles. For example, Brittany Berger took a piece of content that did really well on her blog and created a video. She posted the video on Youtube and placed a link back to her website. Noticed how she used a link to a freebie.
Other options include posting your article on LinkedIn or Medium.
9. Guest Blogging
One of the most famous examples of guest blogging is the Buffer story. The founders of the social media software embarked on a guest blogging tour and grew their traffic, their email list, and ultimately, their business. If you choose to use guest blogging, consider your strategy. Two things to remember are to have a landing page with an offer to include in your byline and to choose blogs with much more traffic.
Leo Widrich tells Eric Siu at Search Engine Watch about the numbers,
Solely through guest blogging we’ve acquired around 100,000 users within the first 9 months of running Buffer. Here is more on this number, a bit before we hit the 100,000.
You may not get those kinds of numbers, but using the right strategy, you can definitely increase traffic.
10. Webinar or Facebook Live
Lots of entrepreneurs are hosting webinars and Facebook Lives. Webinars are a fantastic place to show your expertise. For example, Nathan Wrigley and David Waumsley from WP Builds are hosting webinars in addition to their popular podcast. They have had several business owners on in the past few months including Adam Hempenstall of Better Proposals and James Rose of Content Snare.
11. Email Marketing
Don’t sleep on using email marketing. The first part of email marketing is getting readers on your list. Using an optin strategy will help. Second, when you get them on your list, email them when you create content. Remember, they opted into your list so they are willing to get your emails. Let them know when you create something.
12. Interview thought leaders
Interviewing thought leaders for an article is a great strategy for traffic. It accomplishes two things.
First, people will be interested to hear what a thought leader thinks about a topic. They will pay attention.
Second, the thought leader will share the article with his or her tribe. This gets you new and more traffic to your website.
Beware. Interview a thought leader in your audience’s industry, not yours. You are trying to get more traffic from those in the niche you are serving, and interviewing someone they respect will go a long way.
If your niche is pet sitters, interview Cesar Millan rather than Troy Dean. Troy has great things to say for a WordPress audience, but it probably will not resonate with a group of pet sitters.
13. Attend conferences
Attending conferences is a great way to get your website and information in the hands of your target audience. For example, you are a website designer for pet sitters, so you go to a pet sitter conference. There, you mingle with business owners, you hand them business cards, talk about their needs, offer advice.
Even better, you deliver a presentation on how to use a website to get leads. Now we are talking. You give extremely valuable information about setting up basic landing pages, adding calls to action, and even how to hyperlink a phone number. You become the authority on websites for pet sitters. Not only do you get traffic from the conference, but you get targeted traffic who already see you as an authority.
14. Interactive Content
Interactive content is something that few people use and can get attention. Using content such as infographics, quizzes, and tools or web applications, you can engage your customers actively and increase the chances of your content being shared online.
Scott Brinker defines interactive content like this,
In contrast to passive content, interactive content engages an audience as active participants. Interactive content includes quizzes, calculators, configurators, assessment tools, games, contests, workbooks, and more.
This type of content stands out. According to Mike Kamo at CoSchedule,
Interactive content provides something completely different from the norm. Your competitors probably aren’t doing it, so you get the advantage. Your audience will appreciate your desire to deliver a better UX, and you’ll stand out from the crowd.
There are numerous ways you can deploy interactive content for your website and the results will be worth the effort.
Wrapping it up
There are literally hundreds of ways to drive traffic to your website. We have discussed fourteen today giving you one to practice per month and two bonuses. As we begin to plan for the new year, add these to your notes as things to try in 2019.
What strategies have you used to drive traffic to your website? Have you tried any of these?