MainWP Blog

NURTURING LEADS
WordPress Business
Todd Jones

Nurturing leads for your WordPress site care business

Lead Nurturing. Lead Generation. Marketing funnels. Sales Funnels. Sales Life Cycle. These are all the various words to describe the process from beginning to end of a customer journey. See, there’s another word, Customer Journey. The bottom line is when you are in business, you need paying customers (or clients). In order to get those customers, you have to develop leads. We know that leads aren’t always ready to buy when you first meet them. I remember when I worked in retail, a bookstore. As soon as a customer walked in the door, he or she was a lead (potential

Gutenberg
Roundup
Todd Jones

Blockbuster announcements and Gutenberg update

There have been a few announcements of recent weeks that have made quite an impact in the WordPress space. Today we discuss a few of those including a Gutenberg update, a major WordPress company acquisition, and the announcement of a WordCamp US location. So, if you are ready to ride, then hop on. Giddy up WP Engine acquires StudioPress Some of you may have noticed this week that StudioPress has been acquired by WP Engine. This is really big news and one announced with joy on Facebook by Brian Gardner. Gardner explains he will remain with the company, I will

WordPress Site Care Landing Pages
WordPress Business
Todd Jones

Why yes you can use an optin landing page for lead magnets

Two articles I have looked at recently linked lead magnets to landing pages. Look, I think having a landing page for a lead magnet is a good idea, but in no way are they the same thing. I don’t think I’m splitting hairs here either. You can have a lead magnet without ever having a landing page. The opt-in popup serves as a viable lead magnet, although, many are not fond of the pop-up. I get it, I really do. Usually, when people use a popup, they use it in an overly intrusive and annoying kind of way. Many times

Exploring plugins
WordPress Business
Todd Jones

Setting up a directory using WP GeoDirectory

Note: WP GeoDirectory has an affiliate program. However, this article does NOT contain affiliate links. I run a local newsy type website in the town where I live. It is really more of a lifestyle blog. These types of websites are tough sometimes. It is difficult to stand out in a sea of social media such as Facebook and Instagram. Our town also has a newspaper who publishes online. I tried to keep my niche narrow to avoid being a comprehensive news website. One of the things I have thought about adding to the site is a business directory. It is

Welcome Emails
WordPress Business
Todd Jones

Using your welcome email to establish expectations and build trust

If you are like me, you are tired of all of the re-engagement emails you received last month as the GDPR took effect. If you are like me, you also received emails from people you either didn’t know or had forgotten you signed up. That constitutes a problem with email engagement which we will touch on in a bit. Over in the copywriting world, we snickered at some of the emails we received, especially some of the more creative ones. Of course, there were the (blah blah blah) boring emails saying something like, “We just wanted to make sure you

content upgrades
WordPress Business
Todd Jones

Creating a downloadable PDF for your content upgrade

Content upgrades are easily one of the most effective ways to get email subscribers for your email list. One of the easiest ways to execute a content upgrade is by making a downloadable PDF of a popular post. There are a few things in a blog post that would make a good candidate for a downloadable PDF. First, it should be popular. Do you have a post that is getting tons of traffic? This post might be a good candidate for a downloadable PDF. Brian Dean explains why, If you want to maximize the number of subscribers that you get

content upgrades
WordPress Business
Todd Jones

Getting started with content upgrades

When you can get good numbers in your email game using something like content upgrades, you have to take a hard look at that strategy. The experts tell us that content upgrades are a good strategy. Robbie Richards, Brian Dean, Authority Hacker, the Grow and Convert Team, they all have given the benefits and the numbers of success using the strategy for them or their clients. So, what is a content upgrade? According to Grow and Convert, In short, content upgrades are content specific bonuses. Instead of offering a generic ebook at the end of your posts, you offer a bonus

MainWP Featured Image
WordPress Business
Todd Jones

Customizing user roles for members of your WordPress care business

Congratulations on launching your WordPress site care business. Not only have you been successful, but you have grown your business and added members to your team. You are now ready to add some of your new team members to the mix of managing your client’s websites. You need to customize user roles for the members of your WordPress care business.  There is a way to do that and today I am going to show you how using the MainWP Team Control Extension. This article presupposes that you already have a MainWP Dashboard, purchased the Team Control Extension or have a

WordPress Business
Todd Jones

Three places you should absolutely be using a call to action

I have had all kinds of different experience in sales. Most were not positive. I tried to sale some kind of system for home security once. It didn’t go well. I tried to sell a satellite type of telecommunications and cable once. I also spent about 30 days on a car lot trying to sell cars. The one place I always excelled was retail. For about eight years I worked in a bookstore where I was stationed at the cash register. I had customers who were regulars, some who were semi-famous, rich, poor, and just about everything in between. It

Leaving a WordPress Plugin Review
WordPress Business
Todd Jones

Leaving a WordPress plugin review

Imagine spending hours on a project for which you know you will not get paid. Additionally, with that project, you handle hours of support request. Maybe you just do it because you love it or maybe you are doing it to give value to the community. The project might even lead to a pay off in terms of additional paid work. Now, imagine when someone tells you how much they appreciate what you do. They “ring the bell” if you will. They promote your project. That is how it feels for plugin developers when you rate their product. Plugins in

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