MainWP Blog

Unique Value Proposition
WordPress Business
Todd Jones

Lay the foundation for your content and deliver conversions with your Unique Value Proposition

Ever launch a campaign only to watch it fall flat? It happens to all of us, doesn’t it? Maybe you launched a business and it went nowhere. We really want to believe that our great work will bring us business. Sometimes it does, but often we need to do something else. We need to clearly communicate who we are, what we do, and who we do it for. This communicates our positioning. As a WordPress professional, it is crucial that we define and communicate our unique value proposition (or value prop for short). Changing or clarifying that message can be

Testing WooCommerce Updates
MainWP Extensions
Sebastian Moran

Using the MainWP Staging Extension for Testing WooCommerce Updates

With the breaking changes for WooCommerce if running versions earlier than 3.5.x due to WordPress 5.x release, now is the time to create a staging site. A staging site can be used to test the active theme updates, the WooCommerce-related plugins, and the WooCommerce plugin. Creating a staging site allows you to test plugin updates without having to cause issues on the live child site. In the case of child sites using WooCommerce for e-commerce, this can mean a live site going down and causing a loss in revenue. The old mantra rings true for WooCommerce: Update on staging Test

SEO Audit Tools
WordPress Business
Todd Jones

Five SEO audit tools recommended by experts that will help you create valuable reports for your clients

Do you ever offer audits for prospects? In a recent article, we talked about three ways to use a website audit for your clients. There are different types of audits you can run for your clients or prospects and one of those types is an SEO audit. Today, we are going to talk about tools for those audits. As with any tool, these tools are a great starting point. To do a thorough SEO audit, there is a need for a structured process and a multitude of tools. In fact, an article by Robbie Richards lists 47 such tools. Another

Setting Clear Expectations on Client Projects
Tips & Tricks
Sebastian Moran

Setting Clear Expectations on Client Projects

Client projects are always interesting and rewarding to work on, but without setting very clear expectations with your client before the scope and specific deliverables for the project, projects can easily go awry. Clear communication from the start will help set what the client expects, the deliverables, and the dates set for each stage of a project. Brainleaf has a very clear post which covers how to come up with the scope of work (SOW) for your client project. Forbes also has a great post about ten ways to set expectations with a new client. Two of the most effective

Website Audits
WordPress Business
Todd Jones

Three ways to use a website audit to serve your clients and provide a better website experience

In the early days of my website design business, I decided to create a website audit to use to get people to sign up for my email newsletter. To be fair, it never really resulted in a lot of business. I think that was mostly because the wrong people received the audits. I think audits are a fantastic top of funnel service. You can use a website audit for enticing people to your email list; however, it may be best that you have established a relationship with them first. If you choose to use a website audit as a lead generation

Alpha state of consciousness
Tips & Tricks
Sebastian Moran

Why Taking Breaks is Good for You

The majority of the time, people are in a Beta state of consciousness; we’re functional, we’re working, we’re constantly thinking and organizing and strategizing. There’s nothing wrong with this, but what we need to focus on is achieving an Alpha state. An Alpha state is when you meditate, visualize, relax, or simply close your eyes for two minutes. It’s during Alpha states when creativity is at its peak. You are less anxious if you take regular breaks to gain clarity. Closing your eyes is a great way to naturally spur creativity. You block out 80% of your sensory input, and

MAKING USE OF INFOGRAPHICS
WordPress Business
Todd Jones

Infographics Recap: Check out the mesmerizing stats for WordPress and learn to build an affiliate website

What do stats about WordPress, using a blog checklist, creating a password policy, and building an affiliate website on WordPress have in common? They are all featured in today’s infographics recap. Each article includes an infographic which contains useful data for the user. So, let’s dive into our group of articles for our infographics recap. [Infographic] Mesmerizing WordPress Stats for 2019 With WordPress now launching commercials for WordPress.com and upgrading (depending on your perspective) the text editor user experience to Gutenberg, they are happy to reach a bigger audience. They seem to be challenging other website builders for the DIY market as

How to use Action Log for MainWP
Extension Tutorials
Sebastian Moran

Using the Activity Log for MainWP Extension

MainWP now has a very useful way to track changes made on both the MainWP Dashboard site, as well as tracking changes to connected child sites using Activity Log for MainWP extension. First, you will need to install the WP Activity Log plugin on all of the connected child sites, which is very easy to bulk install plugins on your MainWP Dashboard site. Next, you will need to install the Activity Log for MainWP extension on your MainWP Dashboard site. Once the Activity Log for MainWP extension has been installed, follow the setup wizard for which child sites where WP

Content Marketing Persona
WordPress Business
Todd Jones

How to make a quick and easy content marketing persona and the one thing you really need to worry about

When it comes to personas, it seems like we have a dozen word phrases to say what we mean. There is the marketing persona, the buyer persona, the customer persona, and a few other phrases. Some use the ideal client avatar or the ideal customer. Really, it gets cloudy often when it comes to the words we use for our target audience. For the sake of this article, I am going to use the term content marketing persona. This phrase refers to the person you are talking to in your blog content. You can also use the same idea for

Protecting Child Sites From XML-RPC Brute Force Attacks
MainWP How To's
Sebastian Moran

Protecting Child Sites From XML-RPC Brute Force Attacks

WordPress in its core has a function called XML-RPC, which a limited number of plugins still use like Jetpack. More plugins used to use it when the only method would have been to use the XML-RPC. Most plugins now use the WordPress REST API to connect to a site to pull data from it, by either read or write access. XML-RPC is still targeted for brute force attacks on WordPress sites. A number of CDNs like Cloudflare and Sucuri will protect XML-RPC by default. Cloudflare even offers an easy way to redirect XML-RPC to the home page of a site

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