MainWP Blog - Archives

Two articles I have looked at recently linked lead magnets to landing pages. Look, I think having a landing page for a lead magnet is a good idea, but in no way are they the same thing. I don’t think I’m splitting hairs here either. You can have a lead magnet without ever having a landing page. The opt-in popup serves as a viable lead magnet, although, many are not fond of the pop-up. I get it, I really do. Continue reading the post...

Note: WP GeoDirectory has an affiliate program. However, this article does NOT contain affiliate links. I run a local newsy type website in the town where I live. It is really more of a lifestyle blog. These types of websites are tough sometimes. It is difficult to stand out in a sea of social media such as Facebook and Instagram. Our town also has a newspaper who publishes online. I tried to keep my niche narrow to avoid being a comprehensive Continue reading the post...

If you are like me, you are tired of all of the re-engagement emails you received last month as the GDPR took effect. If you are like me, you also received emails from people you either didn’t know or had forgotten you signed up. That constitutes a problem with email engagement which we will touch on in a bit. Over in the copywriting world, we snickered at some of the emails we received, especially some of the more creative ones. Continue reading the post...

Content upgrades are easily one of the most effective ways to get email subscribers for your email list. One of the easiest ways to execute a content upgrade is by making a downloadable PDF of a popular post. There are a few things in a blog post that would make a good candidate for a downloadable PDF. First, it should be popular. Do you have a post that is getting tons of traffic? This post might be a good candidate Continue reading the post...

When you can get good numbers in your email game using something like content upgrades, you have to take a hard look at that strategy. The experts tell us that content upgrades are a good strategy. Robbie Richards, Brian Dean, Authority Hacker, the Grow and Convert Team, they all have given the benefits and the numbers of success using the strategy for them or their clients. So, what is a content upgrade? According to Grow and Convert, In short, content upgrades Continue reading the post...

Congratulations on launching your WordPress site care business. Not only have you been successful, but you have grown your business and added members to your team. You are now ready to add some of your new team members to the mix of managing your client’s websites. You need to customize user roles for the members of your WordPress care business.  There is a way to do that and today I am going to show you how using the MainWP Team Continue reading the post...

I have had all kinds of different experience in sales. Most were not positive. I tried to sale some kind of system for home security once. It didn’t go well. I tried to sell a satellite type of telecommunications and cable once. I also spent about 30 days on a car lot trying to sell cars. The one place I always excelled was retail. For about eight years I worked in a bookstore where I was stationed at the cash Continue reading the post...

Imagine spending hours on a project for which you know you will not get paid. Additionally, with that project, you handle hours of support request. Maybe you just do it because you love it or maybe you are doing it to give value to the community. The project might even lead to a pay off in terms of additional paid work. Now, imagine when someone tells you how much they appreciate what you do. They “ring the bell” if you Continue reading the post...

When I was a kid, in a small town, in a rural state, there wasn’t much to do on a Friday night as a teenager. Often, I would end up down at the Playful Quarters. Playful Quarters was an arcade with a pizza place next to it with a doorway between the two. The arcade kept music videos going on the TV’s and kids would play video games for hours. Of course, we had to have plenty of those quarters. Continue reading the post...

Recently, I was looking at a plugin I had been using for my local town website. It was a simple plugin that lived in the WordPress repository. It had great value. The plugin has been discontinued. I really don’t know why, but my guess is that the author has other things to do. My first thought was how I or someone I knew could take over the plugin. Then I thought I or someone else might end up the same Continue reading the post...