Creating a welcome email sequence is one of the best things you can do for your email marketing.
When you welcome a visitor into your home, what do you do? You may offer to put up their coat, offer a beverage, and show off your home.
Basically, this is what you are doing with a welcome email series.
Copywriter Val Geisler says this,
Trust me: a little house tour and the offer of a drink or snack would go a long way to make your dinner guest feel welcomed.
Your email list is the same way. Give them a welcome email sequence and they’ll be happy campers, er, guests.
Source: Val Geisler
So, give your new subscribers a house tour. Today we are going to look at three articles that provide a framework for your own welcome email sequence.
How To Create A Simple Welcome Email Series For Your Blog
Alee King writes this article for Blogging Wizard. She gives you a format for 7 welcome emails.
Naturally, she starts with the reasons why to have a welcome email sequence. She concludes with,
Most welcome series emails last between 3-7 days. You can spread it out however you like – but it’s most common to send them consecutively. But, some marketers prefer sending them every other day.
The content in your welcome series is more important than how many emails you send. You can decide this after you come up with a solid strategy for your series, and have filled in the content.
What is vital, is getting your email series started right away. The first 48-hours after subscribing is when your subscribers will be the most active and engaged.
I agree that the content is the most important and that it is vital to get those email out promptly.
Welcome Email Series: A 6-Email Welcome Sequence You Can Steal
ActiveCampaign publishes this deep and long article by Benyamin Elias. ActiveCampaign is one of the best email software for marketers.
Elias focuses on the idea that you can actually attempt to make a sell in your welcome series. He shows you how to warm the lead to get them to a place to make a move.
This article focuses a little more on advanced features of a welcome sequence and features some of the best copywriters in the business.
By the end of this post, you’ll have the blueprints for a straightforward, 6-email welcome series (that you can steal and use right away). I’ll show you…
- Exactly what you need to put in each email (and the timing of each email)
- How “stages of awareness” help you turn questioning readers into satisfied customers
- Examples of people who get incredible results with their sequences. I’m talking 70% more revenue, 89% more revenue, 332% more sales—even a 5,000,000 dollar week”
How to Create a Killer Welcome Email Series (Full Tutorial + Templates!)
This article is the third in a series about emails. Raelyn recommends 3-5 emails, and I am more in line with her recommendation. She gives some good reasons for having a welcome sequence and provides a good list of the about things to put in your series.
I love the fact that she encourages you to use stories and finishes with some kind of call to action.
She does a great job of talking about what you can do once the email series if finished.
She concludes with some excellent advice,
While I have provided a lot of guidelines in this post, at the end of the day, write your emails with your own style.
It’s all about the connection and value you can bring your new subscribers.
Wrapping it up
Sometimes I think we overthink emails. An emails series doesn’t have to be complicated, but one thing I would suggest is to make them more about your customer than about you.
It’s okay to talk about who you are, your business, and what you do, but keep that brief compared to talking to your audience.
If you aren’t sure where to start, consider using one of the frameworks mentioned in these articles or find another one you like.
Launch your series and see how it goes. Ask questions of your audience; get them to engage. I like to ask a simple question and tell them they can hit reply to let me know.
Do you have a welcome email sequence up and running? Let us know in the comments below.