MainWP Blog - Todd Jones

Along with being the resident writer for MainWP and content hacker at Copyflight, I specialize in writing about startups, entrepreneurs, social media, WordPress and inbound marketing topics.

Are you repurposing content? Here are over 100 ways you can implement today

Published on October 5, 2018 by Todd Jones under WordPress Business
Are you repurposing content? Here are over 100 ways you can implement today
Repurposing content saves you time and helps your content promotion strategy. So, what are some ways you can repurpose your content? We addressed a few types of content you can repurpose in our last article. Today, we are going to look at 100+ ways for repurposing content. Ready to dive in? Okay, it is safe to assume that some of these ways will overlap. But that’s okay! You will find dozens and dozens of ideas, some of which you have Continue reading the post...

No more time to write? Use content repurposing to expand your reach like Dr. Strange

Published on October 3, 2018 by Todd Jones under WordPress Business
No more time to write? Use content repurposing to expand your reach like Dr. Strange
Content repurposing allows us to take our best, most evergreen content, and reuse it in a different form for a different platform, and often, for a different audience. I live in a small town in Arkansas that has a festival that celebrates ecological conservation each Fall. That happens this week. There are all kinds of exhibits. Last year, I took a selfie with an owl [see pic]. In ten years it has become quite a bit of an event. People from Continue reading the post...

WordPress Roundup: Fighting credit card disputes and discovering colors

Published on September 28, 2018 by Todd Jones under
WordPress Roundup: Fighting credit card disputes and discovering colors
In this month’s WordPress roundup features articles from Freemius, Highrise Digital, and ProfitPress. We also take a look at a new aggregation website and a search engine for colors. Ready? Let’s ride. Credit Card Disputes – Freemius A couple of weeks ago I heard a rant on Facebook from a WordPress consultant about Stripe problems. Apparently, this is something that seems to be happening with disputes. Well, Vova Feldman of Freemius wrote a great article about winning credit card disputes Continue reading the post...

Eliminate the stress of selling WordPress maintenance packages with these three tips

Published on September 26, 2018 by Todd Jones under WordPress Business
Eliminate the stress of selling WordPress maintenance packages with these three tips
Imagine that you have finished with a WordPress project and you are in the process of closing out the project. As you are handing your new client the keys to the car, you ask if they need one of your WordPress maintenance packages. Look, you had plans to throw a party. The project is done, the final payment is in, and you breathe a sigh of relief, but you hear those dreaded words from your client after asking about maintenance. Continue reading the post...

Use these 14 ideas for driving traffic to your website and propel your content marketing

Published on September 18, 2018 by Todd Jones under WordPress Business
Use these 14 ideas for driving traffic to your website and propel your content marketing
There are a lot of strategies for driving traffic to your website that works. Go ahead, Google them. You will find hundreds. Sometimes, however, the process of driving traffic to our website is a bit of trial and error. Sure, we try things that have worked for others and may well work for us, but often we can’t control the outcome. That is the nature of the digital age. In Christopher Nolan’s Dark Knight Rising, a mercenary named Bane appears Continue reading the post...

How you can optimize your About page, dump the vanity and shatter the boredom

Published on September 14, 2018 by Todd Jones under WordPress Business
How you can optimize your About page, dump the vanity and shatter the boredom
You have met that guy. I know you have. All he does is talk about himself. In fact, he might, metaphorically, beat his chest to tell you how good he is. Maybe he’s trying to convince himself. These days he may refer to himself as a guru. I think Sara Bareilles wrote about him in her song King of Anything. If you aren’t familiar with the song, you can read the lyrics here and you can watch the video here. Continue reading the post...

How you can drive traffic to your website by being a guest

Published on September 11, 2018 by Todd Jones under WordPress Business
How you can drive traffic to your website by being a guest
Picture this. You are searching for a way to drive traffic to your website. You need some exposure. You could, if you like, dump some money into Facebook ads. You could also dump money into other pay per click type ads. Or, you can find a more organic way to get traffic. This, as we have talked about before, is called earned traffic. This week we are going to move to the idea of being a guest. Driving traffic to Continue reading the post...

How you can use infographics to publish interactive content for your audience

Published on September 7, 2018 by Todd Jones under WordPress Business
How you can use infographics to publish interactive content for your audience
Our brains crave infographics. At least, that is what is outlined on this page at Neomam. They give thirteen reasons, and they do it in, you guessed it, an infographic format. The page is pretty slick with moving elements, and the entire page looks like an infographic. According to Forbes contributor Cheryl Conner, infographics are still thriving. Writing about the data from a study, she summarizes, In summary, then, any marketer with a story to tell or a product to Continue reading the post...

How your agency can use earned media to increase traffic to your website and build trust like Denzel Washington

Published on September 4, 2018 by Todd Jones under WordPress Business
How your agency can use earned media to increase traffic to your website and build trust like Denzel Washington
In the movie The Equalizer, Denzel Washington plays Robert McCall, a former intelligence officer. He settles in Boston and begins to work in a home improvement store. There, he befriends his co-workers as well as a teenage girl who works for a local pimp. He is seen reading a book in a diner and the girl asks him about the story, and he teaches her about being true to herself. As the movie progresses, McCall helps recover a wedding ring Continue reading the post...

How to create a WordPress training process for clients

Published on August 31, 2018 by Todd Jones under WordPress Business
How to create a WordPress training process for clients
See me if this sounds familiar. You get to the office and log in to your ticket portal and find half a dozen support requests. One by one you begin to go through each request and find them to be basic WordPress information. You get requests such as, “How do I add an image to my blog post?” “How do I link to my favorite blog?” “How do I update the biography in my profile information?” “How do I create Continue reading the post...

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