MainWP Blog - WordPress Business

Something dawned on me this morning. Actually, I have been thinking about it for quite some time. I wonder if you have noticed it too. For years, we have used social media to generate work opportunities, often quickly. I do it and you probably do it too. And it has worked really, really well. With social media, we can quickly connect with anyone from almost anywhere. I have connections across the globe, the UK, India, Pakistan, Africa, Ireland, Europe, The Continue reading the post...

In this month’s MainWP Roundup, we explore the Admin Bar’s Security Weekly Series, function files in the Twenty Twenty Three Theme, migration to blocks from page builders, and new bulk email requirements by Google and Yahoo. Let’s go! Let’s Go! The Admin Bar’s Security Weekly The Admin Bar Security Weekly The Admin Bar (TAB), a very popular WordPress community, has launched a new series that teaches the basics of website security. The new series is a collaboration with TAB and Continue reading the post...

I don’t mind playing the prediction game. I have made some predictions in the past. I have a tendency to keep the pulse of what’s going on in marketing. As for specifics, that isn’t my best skill. I can see themes happening, but when you get into the details, I may not understand as much. But, I am watching a few things as 2024 approaches in marketing for web care consultants and agencies. I am watching what experts are calling Continue reading the post...

Notice: This article is completely fiction. No part of this shall be considered true. It is a written like a Hallmarkesque Christmas story.  Every year during this time, I like to do something fun for the MainWP Blog. This is that fun article. Enjoy. It’s been a tough year for April, a single mom of two sons in the small town of Harmony Hollow. She has an eCommerce store that hasn’t done very well. In fact, in the past few Continue reading the post...

In the December version of the MainWP Roundup we look at the results of The WP Weekly Awards, tap into a dose of inspiration, learn how to use AI to do a webpage audit, bookmark resources for our 2024 social media calendar, and celebrate the pro version of the Koko Analytics plugin. Ready? Let’s go! The WP Weekly Award Winners See winners here The 2023 WP Weekly Awards are here! Over 5800 votes were cast for products and services in Continue reading the post...

We need to build a core marketing message. In 2004, Brian Halligan sat next to a fellow student, Dharmesh Shah, at the Massachusetts Institute of Technology (MIT). According to Halligan, that’s where the magic began. The two were passionate about technology and could see a change in how customers were buying. In 2005, they entered their idea into a business plan competition and were named semi-finalists. They took their model, “inbound marketing,” and created their company, HubSpot, and launched in Continue reading the post...

A few years ago, post Covid, I got the idea that I would do a Web Care Survey. Dennis said it was okay, so I jumped in. Sure, there are other companies that do one, but I wanted to see the answers from the MainWP crowd. We have run the survey for two years now. Last year we promoted it as widely as we could to get more responses. Recurring Revenue As you know, many WordPress consultants started doing maintenance, Continue reading the post...

Let me be frank with you MainWP peeps. Roundups can be too insulated if we aren’t careful. It would be too easy for me to add a lot of WordPress content to this or any roundup. However, I have learned a lot of good information from outside the WordPress space. I feel like we need look into other areas of business such as copywriting, content marketing, SEO, and other marketing industries. That is where I have learned the most. We Continue reading the post...

The other day, I was on LinkedIn looking at the feed and I came across this post from content marketer Brooklin Nash. “This morning, Jon Miller (you know, the guy who built Marketo into a $4.75B company) said it’s time to throw the Marketo playbook (SEO > Lead Gen > Email Marketing) out the window. “SaaS buyers are ready for something different.” Brooklin Nash on LinkedIn Let me be honest about something. I don’t know exactly what the future of Continue reading the post...

In today’s MainWP Roundup, we will chat about a new and different way to generate SEO keywords for your content strategy, the need for content guidelines, and how you can have a Taylor Swift savvy customer experience. Ready? Let’s ride! Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard Read the article here. You remember Rand Fishkin, right? He was the guy that founded SEO powerhouse Moz back in the day. These days he leads Continue reading the post...