MainWP Blog

You may have heard the term Black Box spoken in relation to Facebook or Google. Black Box is unclear in how it works, and it is not open as to how it is actually using your data. ProPublica have published a number of articles about various companies’ black boxes. These articles have touched on how black boxes work and what is being used to determine the results. The use of Black boxes can lead to machine bias. Machine bias is Continue reading the post...

Do you remember ten or fifteen years ago in the internet world? You may have gone to one of the thousands of chat rooms around the internet. You may have even created an avatar that you used. via GIPHY An avatar is a representation of who we are or our fictional character. As a web professional, undoubtedly you have built a website that needed images of people. It might be for a section for the staff or some other area Continue reading the post...

Like Google, social media has changed a lot in the past few years. Many business owners love the approach of set it and forget it, but the owners of various social media platforms are also using algorithms to leverage getting paid advertising. This has been tragic for folks who have built a business off of one of the social media platforms. We know quite often that for whatever reason, a business can be cut off from any of the platforms Continue reading the post...

“I’m sorry, Dave. I’m afraid I can’t do that.” ~ HAL900, 2001: A Space Odyssey (1968) Artificial Intelligence has long moved past something that existed only in sci-fi films and books. One of the biggest technology growth areas is AI, with many options that can be used on your child sites to either recommend content, to customers, or using AI to power a chat bot on site, which will give intelligent answers based on the customer’s questions. IBM is one Continue reading the post...

Today I wanted to list a few blog posts that I find helpful in this world of digital marketing. Everyone has their own idea of what is a great blog. My idea of a great digital marketing blog includes articles with lots of great resources, good writing, good examples, and illustrations, and they offer the first-hand experience of working with the craft. Certainly, there is the usual list of popular digital marketing blogs. Some of these may be in those Continue reading the post...

Well, February 14th is Valentine’s Day. Have you gotten your special someone a gift? Maybe you bought him or her chocolate or flowers. I remember as a kid that we had these “parties” where we decorated a shoebox to make a little postbox. Then we would go to the store and buy these little Valentine cards that we would give to our classmates. Maybe your office will exchange Valentine Cards and chocolate. In spite of what some of you may Continue reading the post...

While we strive for excellence in our professions, mistakes are a part of who we are. We err so we can learn. Creating a checklist focuses the mind on the most important characteristics of our tasks, which helps us to overcome our mistakes. It takes practice to produce and use checklists effectively, but when we do, the benefit us tremendously. Checklists help people communicate and work together better and help organizations to be better prepared for unexpected occurrences. The value Continue reading the post...

Recently, one of my copywriter friends took some courses on Master Class while business was slow. It was a chance for her to learn from some masters in various areas of business, art, music, and more. It is always good for us to learn from experts in other areas. By now, undoubtedly you have dozens of podcasts on your list that you watch on a regular basis. You may have also stepped outside the WordPress space to listen to various Continue reading the post...

First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials, and methods. Third, adjust all your means to that end. ~ Aristotle When we’re stressed out and swept up in the daily grind of workflow, trying to A-Team our way through, occasionally a pile of problems can seem like one too many. Here are some things you can do to help better prioritize multiple projects and lessen Continue reading the post...

Ever launch a campaign only to watch it fall flat? It happens to all of us, doesn’t it? Maybe you launched a business and it went nowhere. We really want to believe that our great work will bring us business. Sometimes it does, but often we need to do something else. We need to clearly communicate who we are, what we do, and who we do it for. This communicates our positioning. As a WordPress professional, it is crucial that Continue reading the post...