MainWP Blog - 2018

Improving your call to action  Just stop it, why don’t you? Stop it already. Do you wonder why no one takes your offer? It is because you don’t take advantage of one thing. A call to action is the single most important part of a conversion. Seriously. Why in the world would you spend time crafting a great headline, persuasive copy, killer images, and a great message and not use a call to action? This is what content marketer Pamela Continue reading the post...

One of the things that we learn from WordPress consultants is to learn about the client’s goals and who their target audience is and their pain points. If you are like me, you have sat down with a client to ask these types of questions to hear things like, “My target audience is everybody!” or “I’m not sure what their pain point is” or, “Their pain point is that they need more customers.” It is safe to say that sometimes Continue reading the post...

Most companies will notice that at least 50% of their audience comes from mobile devices. In fact, your company could be different. Maybe you have more than 50% coming to your digital assets using a phone or other mobile device. With the emergence of a more mobile audience, marketing has started to trend toward specializing for mobile devices. One such area is Facebook. Facebook, of course, has a solid mobile app and now, with artificial intelligence, chatbots are making their Continue reading the post...

One of the things that cause WordPress designers to struggle in business is the way they view their business. They fail to shift from an employee mindset to that of a business owner. Failure to make this shift can derail your business and cause you to go bankrupt. You aren’t just a WordPress designer when you launch out on your own, you are a business owner. Once you take that step, all manner of your business becomes your responsibility. Most Continue reading the post...

This week, we looked at SEO Courses so I thought we would follow up with podcasts related to Search Engine Optimization. Therefore, in this January Podcast Roundup, we take a look at the future of SEO, habits we need to leave in 2017, and the future of voice search and search using digital assistants. SEO Podcast Roundup The future of SEO with Stephan Spencer – WP Elevation Troy Dean interviews Stephan Spencer who is the co-author of The Art of SEO Continue reading the post...

Here is a list of SEO Courses and resources that can help you increase your understanding of Search Engine Optimization. These courses and resources are compiled for WordPress professionals. There’s a lady who’s sure All that glitters is gold And she’s buying a stairway to heaven – Stairway to Heaven Songwriters: Jimmy Page / Robert Plant Stairway to Heaven lyrics © Warner/Chappell Music, Inc When it comes to SEO, you can definitely invest but you can’t buy a stairway to Continue reading the post...

The latest roundup is the January version of WordPress Roundup and we are looking at end of the year posts. The end of the year. Or, the first of the year if you prefer. This is the time we get all sentimental and think back over the previous year. We even did that here at MainWP. This month’s blog post roundup is all about end of the year recaps. Did you make an end of the year recap for your Continue reading the post...

In our career, we often find ourselves investing in online courses to improve our business. It becomes an important part of our education. How can one navigate the maze of online learning? I’ve done it before and I am sure you have as well. It happens quite regularly with new business owners. Before I get to the thing we all do, first I want to tell a story. Copywriter Ben Settle often tells his students they should read the best Continue reading the post...