Why We Love A/B Split Testing (And You Should, Too!)
Good website design and management should not be based on feelings or personal preferences. Rather it should be based on data and facts that move you closer to your goals. That’s why I love A/B split testing. It’s all about figuring out the correct path for your design based on hard data. If you’re serious about measuring the ROI of a website, then A/B split testing will help you work towards the best design by allowing you to test different options against each other to discover which is the higher performing design. You start by picking a key conversion metric (like