MainWP Blog - Todd Jones

Along with being the resident writer for MainWP and content hacker at Copyflight, I specialize in writing about startups, entrepreneurs, social media, WordPress and inbound marketing topics.

How to build unblemished trust using customer testimonies

Published on February 15, 2017 by Todd Jones under WordPress Business
How to build unblemished trust using customer testimonies
Trust isn’t something that comes easy. I mean, we work and work and work to woo the right person into our lives. Maybe you took a chance yesterday. Maybe you used Valentine’s Day to make a bold move and declare your love for someone. Just like with love, when we attempt to woo a client, we hope to develop a sense of trust. If I were to woo my biggest crush, I would try to show them I am trustworthy. Continue reading the post...

4 questions I asked when upgrading PHP for my WordPress websites

Published on February 10, 2017 by Todd Jones under WordPress Business
4 questions I asked when upgrading PHP for my WordPress websites
I run way fewer websites than most of the users of the MainWP plugin, I’ll admit that. I have a few under my command. I am fairly adept at using WordPress, installing, updating, tweaking themes, and even, occasionally, building a custom WordPress website (although I am painfully slow). One thing I’ve learned in the WordPress world is that each person is at a different level of tech savviness (is that a word?). Some are way more technical than I am Continue reading the post...

7 bulletproof reasons to offer WordPress care packages

Published on February 8, 2017 by Todd Jones under WordPress Business
7 bulletproof reasons to offer WordPress care packages
Clients are the livelihood of our businesses, yet, they do not understand the technologies we use. If they do, they are probably in the wrong business. Recently, WordPress released WordPress 4.7.2 to fix a Content Injection Vulnerability. Sucuri called it a severe risk. This week, there have been hundreds of thousands of websites that have been affected by this vulnerability according to Sucuri and WP Tavern. According to the two sites, the phrases “Hacked by NG689Skw” or “Hacked by w4l3XzY3” Continue reading the post...

How to be the master of content gathering

Published on February 3, 2017 by Todd Jones under MainWP How To's
How to be the master of content gathering
Most of the time when I developed websites for my customers, I was the first person the company or organization used to build a website. Therefore, I missed on some key elements. Content is one of those elements. I learned. The client didn’t know what he or she should be gathering. I thought, and they did too, that I was building a website. So much more was needed. Bane Meme: Content — https://memegenerator.net I educated, but rarely was I compensated for such Continue reading the post...

How to write more captivating content: Two ways

Published on February 1, 2017 by Todd Jones under MainWP How To's
How to write more captivating content: Two ways
The protege sat with the master copywriter and asked him the question that would solve all her problems. “Master,” she said, “what is the secret to engaging content? What can I do to make my content be more receptive?” With this, the master thought, slowly taking a sip of his tea and pondered. He leaned back in is chair. He ran his hands through his thick jet black hair. “Two things,” he told her, holding up two fingers up. “There Continue reading the post...

The making of a hero using WordPress

Published on January 27, 2017 by Todd Jones under WordPress Business
The making of a hero using WordPress
I can remember the firestorm that erupted late last year on Linkedin. A guy seemingly thought a comment I made on one of his posts was, shall we say, in very poor taste. He called me a word to express that sentiment. It was colorful, but also explosive. I have been at this thing for a while, life. Usually, when something like this happens, I reach out privately, apologize and try to make an ally. There was a part of Continue reading the post...

7 Tips for starting email marketing

Published on January 25, 2017 by Todd Jones under About
7 Tips for starting email marketing
My dad was a pretty good storyteller. I know, when he was alive, I would kind of snicker and roll my eyes when he would tell the same story yet again. Do you know anyone like that? Do you know someone who tells the same stories over and over? If you do, hang on to them. Make sure you sit down and listen to their stories and just enjoy. Sharing stories does many things for us as we listen. The Continue reading the post...

Are you frustrated? The new year, reflective roundup

Published on January 19, 2017 by Todd Jones under Roundup
Are you frustrated? The new year, reflective roundup
It’s a new year and with a new year, it is the time for reflection. Or maybe not. You have probably hit the ground running with all your existing and new projects in 2017. I’m sure you are putting out fires and trying to find ways to prevent security leaks in your WordPress setup. Well, it’s time to pick up our first Roundup post of the new year. Are you ready? Let’s go! Reflections Roundup What is second mover advantage? Continue reading the post...

How to build customer loyalty with clear communication

Published on January 18, 2017 by Todd Jones under About
How to build customer loyalty with clear communication
We all want customer loyalty. It is a lot easier to upgrade an existing client than to bring on a new one. Less expensive too. Did you know that the key to customer loyalty may be communication? Communication should be simple and clear. These are two things that stand out when I looked at an article on communication by Groove. Like Buffer, Groove is known for its clear communication and transparency. Whether you use their product or not, you’ve undoubtedly Continue reading the post...

How to stop the information leak from the WordPress API

Published on January 13, 2017 by Todd Jones under MainWP How To's
How to stop the information leak from the WordPress API
So, over at the MainWP Facebook Group page (you are a member, right?), Luke Cavanagh brought up the issue of privacy in connection to the WordPress API. It seems there is a trac ticket, #16778, that has been submitted for six years over at the Core Trac at WordPress. For a couple of hours yesterday, I read through all the comments and a good time was had by all! This was opened up because of a couple of different reasons. Continue reading the post...

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