MainWP Blog - WordPress Business

Content repurposing allows us to take our best, most evergreen content, and reuse it in a different form for a different platform, and often, for a different audience. I live in a small town in Arkansas that has a festival that celebrates ecological conservation each Fall. That happens this week. There are all kinds of exhibits. Last year, I took a selfie with an owl [see pic]. In ten years it has become quite a bit of an event. People from Continue reading the post...

Imagine that you have finished with a WordPress project and you are in the process of closing out the project. As you are handing your new client the keys to the car, you ask if they need one of your WordPress maintenance packages. Look, you had plans to throw a party. The project is done, the final payment is in, and you breathe a sigh of relief, but you hear those dreaded words from your client after asking about maintenance. Continue reading the post...

There are a lot of strategies for driving traffic to your website that works. Go ahead, Google them. You will find hundreds. Sometimes, however, the process of driving traffic to our website is a bit of trial and error. Sure, we try things that have worked for others and may well work for us, but often we can’t control the outcome. That is the nature of the digital age. In Christopher Nolan’s Dark Knight Rising, a mercenary named Bane appears Continue reading the post...

You have met that guy. I know you have. All he does is talk about himself. In fact, he might, metaphorically, beat his chest to tell you how good he is. Maybe he’s trying to convince himself. These days he may refer to himself as a guru. I think Sara Bareilles wrote about him in her song King of Anything. If you aren’t familiar with the song, you can read the lyrics here and you can watch the video here. Continue reading the post...

Picture this. You are searching for a way to drive traffic to your website. You need some exposure. You could, if you like, dump some money into Facebook ads. You could also dump money into other pay per click type ads. Or, you can find a more organic way to get traffic. This, as we have talked about before, is called earned traffic. This week we are going to move to the idea of being a guest. Driving traffic to Continue reading the post...

Our brains crave infographics. At least, that is what is outlined on this page at Neomam. They give thirteen reasons, and they do it in, you guessed it, an infographic format. The page is pretty slick with moving elements, and the entire page looks like an infographic. According to Forbes contributor Cheryl Conner, infographics are still thriving. Writing about the data from a study, she summarizes, In summary, then, any marketer with a story to tell or a product to Continue reading the post...

In the movie The Equalizer, Denzel Washington plays Robert McCall, a former intelligence officer. He settles in Boston and begins to work in a home improvement store. There, he befriends his co-workers as well as a teenage girl who works for a local pimp. He is seen reading a book in a diner and the girl asks him about the story, and he teaches her about being true to herself. As the movie progresses, McCall helps recover a wedding ring Continue reading the post...

See me if this sounds familiar. You get to the office and log in to your ticket portal and find half a dozen support requests. One by one you begin to go through each request and find them to be basic WordPress information. You get requests such as, “How do I add an image to my blog post?” “How do I link to my favorite blog?” “How do I update the biography in my profile information?” “How do I create Continue reading the post...

We have watched the evolution of how Google ranks pages for nearly two decades now. The world’s largest search engine has the task and our website’s appearance in those search engines can be a huge benefit. search Engine Journal recaps the history of Google’s Algorithm updates here. Ever since then users and webmasters have been scrambling to rank higher. Some have done better than others. Some have used manipulation techniques while others have spent money. All the while, Google has Continue reading the post...

In this edition of the WordPress roundup, we discuss ClassicPress, posting to Instagram, installing a mortgage calculator, using Coming Soon pages, and which contact form is the best. ClassicPress I knew it was going to happen as we moved closer to the launch of Gutenberg. Some of you are not happy with how it has gone. Scott Bowler has had enough. He has recently launched ClassicPress, a fork of WordPress that leaves it in the classic editor mode. He outlines Continue reading the post...