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“Always be closing.” This is one of the famous quotes from Glengarry Glen Ross a play that was turned into a film and released in 1992. Alec Baldwin plays Blake who is sent by the owners of the real estate company to motivate the salesmen in a local office to sell more properties. He becomes belligerent and verbally abusive, insulting the salesmen telling them they have shape-up or they will be let go. In fact, he goes on to tell Continue reading the post...

Today we are happy to announce that we have been working together with the WP Activity Log team to develop a WordPress activity log solution for MainWP. In the tradition we started back in 2015 with site Backups we continue to defer to the experts when it comes to complicated problems. What makes this extra exciting for us, is that is one of our first true third party integrations where we have worked hand in hand with the developers and the Continue reading the post...

If you are like me, you like to look at WordPress plugins that can really help you out. Such is the case this week when I was introduced to a plugin by Kyle Van Deusen. Kyle was doing an article and needed my feedback for the post. He sent me over a Google Document where I could fill out my answers. A day later he showed me what the article looked like on his site. I thought for a minute Continue reading the post...

I admit I am drawn to the inbound idea of marketing. I mean, who wouldn’t be? The idea that you create some great content, connect with people online, get them to your website and convert readers into leads is a pretty enticing prospect. And, certainly, it works really well for many companies, especially Software-as-a-Service companies. The idea of Inbound Marketing comes from the change in how customers make decisions towards buying. This is particularly true in the business to business Continue reading the post...

Internet comics can be traced back to the pre-internet age. According to Wikipedia Early webcomics were usually derivatives from strips in college newspapers, but when the Web became widely popular in the mid-1990s, more people started creating comics exclusively for this medium. By the year 2000, various webcomic creators were financially successful and webcomics became more artistically recognized. Unique genres and styles became popular during this period. Wikipedia  Looking for comics on the internet isn’t that hard. Sites like Top Continue reading the post...

Lead Nurturing. Lead Generation. Marketing funnels. Sales Funnels. Sales Life Cycle. These are all the various words to describe the process from beginning to end of a customer journey. See, there’s another word, Customer Journey. The bottom line is when you are in business, you need paying customers (or clients). In order to get those customers, you have to develop leads. We know that leads aren’t always ready to buy when you first meet them. I remember when I worked Continue reading the post...

There have been a few announcements of recent weeks that have made quite an impact in the WordPress space. Today we discuss a few of those including a Gutenberg update, a major WordPress company acquisition, and the announcement of a WordCamp US location. So, if you are ready to ride, then hop on. Giddy up WP Engine acquires StudioPress Some of you may have noticed this week that StudioPress has been acquired by WP Engine. This is really big news Continue reading the post...

Two articles I have looked at recently linked lead magnets to landing pages. Look, I think having a landing page for a lead magnet is a good idea, but in no way are they the same thing. I don’t think I’m splitting hairs here either. You can have a lead magnet without ever having a landing page. The opt-in popup serves as a viable lead magnet, although, many are not fond of the pop-up. I get it, I really do. Continue reading the post...

Note: WP GeoDirectory has an affiliate program. However, this article does NOT contain affiliate links. I run a local newsy type website in the town where I live. It is really more of a lifestyle blog. These types of websites are tough sometimes. It is difficult to stand out in a sea of social media such as Facebook and Instagram. Our town also has a newspaper who publishes online. I tried to keep my niche narrow to avoid being a comprehensive Continue reading the post...

If you are like me, you are tired of all of the re-engagement emails you received last month as the GDPR took effect. If you are like me, you also received emails from people you either didn’t know or had forgotten you signed up. That constitutes a problem with email engagement which we will touch on in a bit. Over in the copywriting world, we snickered at some of the emails we received, especially some of the more creative ones. Continue reading the post...