In this month’s podcast roundup, we look a building your email list with WP Blab, running an independent business with the Matt Report, and we listen to Jason Resnick talk about automation on the Office Hours podcast.
Saddle up my friends, it’s another podcast roundup.
April Podcast Roundup
Episode 97 of The WPBlab includes hosts Bridget Willard and Jason Tucker as they interview MailChimp email marketing expert Amy Hall.
Hall discusses using a lead magnet and the MailMunch plugin to grow your email list. They talk about how to implement the approach using MailChimp as well as other email software programs. Each gives their own perspectives about how they use email newsletters.
The Matt Report
Matt sits down with Michelle Schulp who talks about being an independent WordPress consultant. She remains independent and loves her freedom to travel to various WordCamps to speak and teach.
Schulp is a UX designer and runs Marktime Media. She also helps with technology for AIGA (The American Institute of Graphic Arts) Minnesota.
For Schulp, speaking and teaching at WordCamps is her way of giving back to the Open Source WordPress community. Another benefit of her traveling to WordCamps is the extended network she gets which turns into regular referrals for her business. She explains that 95% of her business is referral so the WordCamp presentations help support that.
Other topics Matt and Michelle talk about are the future of WordPress and Gutenberg, having a personal brand, and the need to qualify customers.
In this episode, Carrie Dils interviews Jason Resnick who is also known as Rezzz online.
As a solo business owner and web developer, automation plays a huge role in Jason Resnick’s process. Carrie Dils, Office Hours
Dils and Rezzz talk about how the term automation can come across as being overly complex. Jason uses automation to “chop time,” as he says using automation for things like creating meeting templates from Evernote.
As he learned to create automation for his business, some of his customers started asking him to help automate their internal processes as well which, in turn, saved them lots of money as well.
Jason uses Drip to help create automation campaigns to nurture leads. He is also a certified Drip Consultant.
Resnick has a new product called Evergreen Newsletters that he offers his customers. Evergreen Newsletter is a sequence of eight weeks of your best content that you send to your new subscribers.
The sequence helps takes pressure off the client and allows them to nurture the subscriber at the same time.
Jason is a big user of Zapier to help run many of his automatons.
Roundup it up
That is for another edition of the podcast roundup.
In what ways do you use to build your email newsletter list? Do you use MailChimp or another service? What kind of lead magnets do you use to help entice subscribers?
Do you identify with Michelle Schulp as an independent business owner? Or, do you have an agency with employees?
Do you have various types of automation to help you save time? What could you do better?