MainWP Blog - Todd Jones

Are you a podcast junkie? What is on your playlist? I did a random poll in the MainWP Users Facebook group asking members what podcasts they like to listen to. The first person to respond was Joshua Vandercar, and he informed me his favorites were not tech or WordPress based. No problem. I didn’t specify so I encouraged others to list their favorite podcast regardless of industry. The result is that one of the podcasts in this list is not Continue reading the post...

There’s a lot of content created every day — and most of it gains almost no attention. Austin Mullins, Copyblogger Ten years ago I had just moved back to my home state. I lived in a larger city in a state to the west for over 13 years but moved home to start over. It was a tough time. Finding a job seemed impossible. Nevertheless, I landed a job with a car dealership. They would pay me a salary the Continue reading the post...

In this month’s World of WordPress, we talk about marketing and Joost, a full site editing plugin, and the legacy of Alex Mills. Let’s ride. Let’s ride Nic Cage Joost steps away from leadership role (Why) I’m stepping down from my WordPress marketing role Earlier this year there were some raised eyebrows when Joost de Valk accepted a position with WordPress to be the Marketing & Communications Lead. The experiment is over. Call it a misunderstanding. Call it a difference Continue reading the post...

When it comes to content audits, the articles on the interwebs are pretty complicated. They are full of tools and steps and spreadsheets. Certainly, the best way to run a content audit, or any audit really, is to evaluate each piece of the puzzle at the ground level. One thing people often do with content audits is to evaluate technical SEO data points. These may include things like Meta Description, Meta Description Length, Image ALT tags, heading used, you get Continue reading the post...

Today we have a Q&A interview with Adam Lacey, the founder of Split Hero. On May 17, Adam Lacey announced on the Split Hero website that the product is now live. The product aims to help people test landing pages quickly and efficiently as well as more straightforward. I asked Adam a few questions about the product. How did the idea for Split Hero come about? Adam Lacey Split Hero has been my brainchild for about 2 years. It all Continue reading the post...

You have had it happen before. You are completely engaged in a blog post. The writing is excellent, the authority is on par, and the story sucks you in. You get to the bottom of the article, and you are totally challenged to try something new in your business. But, nothing. That’s right. There is no invitation to a follow-up, no invitation to try their product, no invitation to sign up for an email, nothing. It all just seems like Continue reading the post...

Earlier this year, I was gassed. I was totally in survival mode, just barely getting things completed and not taking on any new work. If you don’t know what gassed means, I am talking about being tired, exhausted. I talked to my doctor, and we decided I may need a new CPAP machine. I have had sleep apnea for about 15 years, and my machine was at least 10 years old. Anyway, I ended up getting a new sleep study, Continue reading the post...

Social proof is powerful. We all know that, but how powerful? Well, if it is used right, it can increase conversions. Conversion optimization expert, Talia Wolf says, Over the past 7 years I’ve ran thousands of A/B test and have seen time and time again that social proof is one of the most important elements of a landing page or a website. So, instead of just planting social proof randomly on your page with a few logos, it should actually Continue reading the post...

Creating a welcome email sequence is one of the best things you can do for your email marketing. When you welcome a visitor into your home, what do you do? You may offer to put up their coat, offer a beverage, and show off your home. Basically, this is what you are doing with a welcome email series. Copywriter Val Geisler says this, Trust me: a little house tour and the offer of a drink or snack would go a Continue reading the post...

Creatives are often a product of inspiration. I mean, when is the last time you saw a cool website and became “inspired” to create something like that. We all have that. A few years ago, the family of legendary R&B singer, Marvin Gaye, sued Pharrell Williams and Robert Thicke for copyright infringement for their hit song “Blurred Lines” which they said was similar to Gaye’s song “Got To Give It Up.” Recently, one WordPress developer had his entire website copied Continue reading the post...