MainWP Blog - Todd Jones

We need to build a core marketing message. In 2004, Brian Halligan sat next to a fellow student, Dharmesh Shah, at the Massachusetts Institute of Technology (MIT). According to Halligan, that’s where the magic began. The two were passionate about technology and could see a change in how customers were buying. In 2005, they entered their idea into a business plan competition and were named semi-finalists. They took their model, “inbound marketing,” and created their company, HubSpot, and launched in Continue reading the post...

A few years ago, post Covid, I got the idea that I would do a Web Care Survey. Dennis said it was okay, so I jumped in. Sure, there are other companies that do one, but I wanted to see the answers from the MainWP crowd. We have run the survey for two years now. Last year we promoted it as widely as we could to get more responses. Recurring Revenue As you know, many WordPress consultants started doing maintenance, Continue reading the post...

Let me be frank with you MainWP peeps. Roundups can be too insulated if we aren’t careful. It would be too easy for me to add a lot of WordPress content to this or any roundup. However, I have learned a lot of good information from outside the WordPress space. I feel like we need look into other areas of business such as copywriting, content marketing, SEO, and other marketing industries. That is where I have learned the most. We Continue reading the post...

The other day, I was on LinkedIn looking at the feed and I came across this post from content marketer Brooklin Nash. “This morning, Jon Miller (you know, the guy who built Marketo into a $4.75B company) said it’s time to throw the Marketo playbook (SEO > Lead Gen > Email Marketing) out the window. “SaaS buyers are ready for something different.” Brooklin Nash on LinkedIn Let me be honest about something. I don’t know exactly what the future of Continue reading the post...

In today’s MainWP Roundup, we will chat about a new and different way to generate SEO keywords for your content strategy, the need for content guidelines, and how you can have a Taylor Swift savvy customer experience. Ready? Let’s ride! Why the Worst Search Marketers Start Content Strategy with “SEO Keywords” — 5-Minute Whiteboard Read the article here. You remember Rand Fishkin, right? He was the guy that founded SEO powerhouse Moz back in the day. These days he leads Continue reading the post...

In the August Roundup we look at the WordPress Remembers project, a Barn 2 Plugins acquisition, Classic Commerce’s future, and if Freelancers need a seat at the table. Plus, we have a list of a few upcoming events. Ready to ride? Let’s Ride WordPress Remembers Remembers Legacy is something I think a lot about. It seems these days people are interested in making as much money as they can and getting out. Where are the people want to make an Continue reading the post...

In today’s article, we visit with Public Relations expert Michelle Garrett. According to her bio: Michelle Garrett is a PR consultant, writer, and speaker who helps B2B businesses create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured in Entrepreneur, Muck Rack and Ragan’s PR Daily, among others. She’s the founder and host of #FreelanceChat on Twitter, a co-host of #PRLunchHour on Twitter Spaces, and a frequent speaker on public relations. Continue reading the post...

It’s time for the July edition of the MainWP Roundup. In this month’s edition we take a look at an academy at Brainstorm Force, a story of overcoming by a Wolf Bishop, and the journey of sponsoring WordCamp Europe by Barn 2 Plugins. Buckle up. Let’s ride. Brainstorm Force launches SkillJet The other day I got an email from Brainstorm Force about SkillJet Academy. I was curious, so I took a look. I thought, “wow, this is pretty cool.” Granted, Continue reading the post...

When I started the Toolbox article series, I originally envisioned it as various tools you can use for your business or for fun. These tools would be plugins, applications, scripts, etc. but today, we I am doing something a little different. We are going to look at a couple of tools that really aren’t software or tech. One tool helps you create your own writing style guide, and the other helps us address accessibility for hyperlinks. We are also going Continue reading the post...

It’s that time of month. Ya know, the time where we go over things in the world of WordPress and beyond? This month we will discuss the future of Rank Math, Dennis Dornon’s recent appearance on a podcast, twenty years of WordPress and much more. Today we dish up a bowl of the MainWP Roundup. Ready? Let’s ride. Rank Math acquired by group.one Rank Math has changed ownership. group.one has acquired the longtime SEO Plugin to add to its portfolio. Continue reading the post...