My friend Chanti sends out an email every Sunday. She calls it the Sunday Setlist.
I love it because I love music.
A setlist is, of course, the queue of songs that a musician uses to remind them what songs they will perform.
Perhaps we could use a little more music these days. Therefore, today this article will contain a setlist of sorts.
Now, me being a product of the 80s, that tends to be the type of music I love.
What is your favorite decade of music?
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Setlist: 99 Luftballons
99 Luftballons was made famous by the German band Nena back in the 80s. The English version of the song was called 99 Red Balloons.
See the German version video below.
How do you survey your customers?
Recently, content marketer Ross Simmonds and CRO expert Talia Wolf launched a podcast. The podcast is called the Action Driven Podcast.
The second episode is about surveying your customers for your business.
Wolf explains why podcasts are important and the types of things you can learn from doing surveys.
Then she dives in the top four questions to ask.
You can catch the episode on various podcast platforms or at their website, The Action Driven Podcast.
Setlist: I Won’t Back Down
Several years ago, I was covering the TCU football (American) team for a local media outlet. I went to the pre-season press conference where we met and visited with players on the team and listened to head coach Gary Patterson.
He mentioned words from the song “I Won’t Back Down” by Tom Petty.
“You can stand me up at the gates of hell, but I won’t back down.” Source: AZ Lyrics
That song served as a mantra that season for the Horned Frogs.
Stealing your copy from your customers
Every time I do a copywriting project, it seems like we are guessing at what to write. But it isn’t supposed to be that way.
There is a phase every copywriter uses when writing. It is the research phase.
Now, sure, they are researching your product or service, but there is something else they should be researching.
The best copywriters are doing what is called Voice of Customer Research (VoC). VoC often involves review mining, but it also includes surveys (see above).
Then copywriters find the language your customer uses to communicate their pain points.
Copywriters then use this language in the copy. This is why the copy feels like they are reading the customer’s mind.
That’s because they are.
Louis Grenier discusses this in-depth, along with citing some of the top copywriters in the digital marketing and SaaS space in this article.
“Great copy is persuasive. It markets your business by telling a story that connects with your readers’ emotions. Ultimately, good copy persuades your readers to take action (like purchasing your products or services).” Source
So, go ahead and find the language your customers are using about you, your product, or your service. It will make your copy much better!
Setlist: Walk this Way
What happens when two legendary groups come together and make music? Often it is a good thing. In the case of this song, Walk this Way, that is definitely the case.
Don’t tell anyone, but I like the remake version better. DC Talk teamed with legendary rock band Aerosmith.
Aerosmith, of course, recorded the original version of Walk this Way. DC Talk teamed up with the band to do their rap-rock version.
View the video here
Learning by doing
I’ve been creating a Youtube show in 2020. I have been thinking about this for a while, and I pulled the trigger.
I’m not going to win any Grammys, but it is fun and a great learning experience.
Recently I wanted to add an intro to my Youtube show, so I purchased a templated video intro from a site and customized it.
It turned out pretty good. I was pleased.
However, the first time I tried to use it, I messed up the audio sync with the video. After a little bit of trial and a whole lot of error, and help from some friends, I got it fixed.
I customize videos in Open Shot, which is Open Source software.
After creating the video, I import into Handbrake, where I reduce the file size.
I am looking forward to the next time I make one of my Youtube shows to continue learning.
What things have you learned by doing this year? Let me know in the MainWP Users Facebook Group.
Setlist: Look Away
For my final song today, I am going to queue an old Chicago song. Chicago spans several decades, and the 80s was arguably the best. At least that’s what I think.
Look Away is one of those songs. Honestly, I hope that’s what you are not doing when you watch my videos.
Wrapping it up
So, what do you think is the best decade for music? I am partial to the 80s, of course, but I love songs in the 70s too. Honestly, there are great songs in every decade, right?
Someone told me –on Twitter — that he liked from 1975-1985. I guess you can split the decades if you want.
What would you put on your setlist?