MainWP Blog - WordPress Business

How do you build your tech skills as a WordPress Developer? Today we are going to take a look at this topic. Let’s dive in, shall we? There’s no doubt that the web game has changed. If you remember some 15 or 20 years ago when a person built a website, they did everything there was to do. I remember my first website for someone other than myself. I was allowed to build a website for my church. It was an Continue reading the post...

So, you give in and try to start getting email addresses. You have created a fantastic lead magnet, started creating blog posts and slowly you are starting to get email addresses. It happens, sometimes much slower than we like, but when you put set these wheels in motion, you start to get emails. However, there is a problem. You are at a loss for what to do next. You are paralyzed about what to say to your email subscribers. You Continue reading the post...

Gathering email addresses is a tried and true method of gathering leads. Once you have email addresses from potential customers, you can email them and move them closer to a buyer stage. These days, the ebooks and worksheets as downloads are becoming the norm. It seems like everyone has something to give away. I’m not saying that these don’t work anymore. I’m saying that it isn’t unique and if you want your business to stand out, you must offer something Continue reading the post...

No doubt you have seen the recent commercials of Keanu Reeves for Squarespace. On the grandest stage of them all, the Super Bowl, they launched a commercial of the famous adrenaline actor standing on his motorcycle while riding it down the road. He defies gravity. What does Keanu Reeves have to do with Squarespace? Well, the company managed to get him to build his website on the platform. Now, I know what you are all thinking. You are all thinking, Continue reading the post...

In this month’s roundup, we take a look at two podcasts, WPblab and WP Tonic. WPblab discusses unorthodox marketing techniques with Amish-born, single mom, marketer Meg Delagrange. WP Tonic discusses how Lee Jackson changed directions to launch Agency Trailblazers. WPblab EP93 – Unorthodox Marketing with Meg Delagrange WPblab As mentioned in the podcast, many of us are self-taught as developers and programmers. This is how Meg Delagrange learned her version of marketing. Meg is the design and marketing director of Continue reading the post...

Love is cherished in our culture. Wouldn’t you agree? Romance is everywhere, not just at February 14th. Think back three months, if you will. Christmastime is filled with romantic feelings as we all want to feel the magic of love during the holidays. Let me ask you a question. What is your favorite place to hang out? For me, it is an independent coffee shop here in town. I don’t know how many people I have sent to the little Continue reading the post...

“Do. Or do not. There is no try.” Yoda in The Empire Strikes Back via GIPHY You got in the business of entrepreneurship for many reasons. One of those reasons is to do all of the things you love. Imagine your surprise when you finally started working for yourself when you found out you don’t have any time. You have to do everything from admin, o development, to client management, to cleaning your offices’ bathrooms. Then, you hustle up dozens if Continue reading the post...

What are some things you don’t know? Well, that is often hard to say, right? I mean, if we don’t know said fact, we don’t know that we don’t know. Still with me? There is a story going around on the interwebs that says Charlie Chaplin entered a Charlie Chaplin look-alike contest. Funny thing, he came in third. Is this true? Not sure, but if it is, it just underscores the things we really don’t know. In 1943, Army Officer Continue reading the post...

How many times have you read a case study? If you are like me, you can almost feel yourself getting sleepy just thinking about them. I mean, yawn. Who wants to read those things? They are boring. They have no engagement, they slog along, they don’t elicit anything other than a bunch of factual information. Is that what your case study is like? Do you have cobwebs hanging off your case studies? Is your bounce rate high on pages where Continue reading the post...

Improving your call to action  Just stop it, why don’t you? Stop it already. Do you wonder why no one takes your offer? It is because you don’t take advantage of one thing. A call to action is the single most important part of a conversion. Seriously. Why in the world would you spend time crafting a great headline, persuasive copy, killer images, and a great message and not use a call to action? This is what content marketer Pamela Continue reading the post...