MainWP Blog - Todd Jones

Along with being the resident writer for MainWP and content hacker at Copyflight, I specialize in writing about startups, entrepreneurs, social media, WordPress and inbound marketing topics.

Using help desk software to delight your customers and increase retention

Published on November 27, 2020 by Todd Jones under WordPress Business
Using help desk software to delight your customers and increase retention
In my career, I have had several customer service type jobs. From my first ever job as a teenager working for the local grocery store until the job where I serviced loans for mortgage companies. The truth is, most jobs have a component of customer service to them. Customer service is the backbone of all customer-facing jobs. Even as someone who services WordPress websites, customer service is a huge part of keeping your customers happy. When I worked servicing the Continue reading the post...

Should you have Black Friday Deals for your product or service?

Published on November 20, 2020 by Todd Jones under WordPress Business
Should you have Black Friday Deals for your product or service?
Black Friday goes back a long way. As a kid, almost 40 years ago, I don’t remember it being a thing. At least not in the small town in Arkansas where I lived. Mostly my mom went back to work on Friday after Thanksgiving. My dad usually stayed home. We didn’t have school. The idea of shopping for Christmas the day after Thanksgiving (in America) dates back to the 1950s and 60s. Apparently, the police in Philadelphia used the term Continue reading the post...

Q&A with Marketing And Public Relations Manager for eLightUp’s Janessa Tran

Published on November 13, 2020 by Todd Jones under WordPress Business
Q&A with Marketing And Public Relations Manager for eLightUp’s Janessa Tran
Janessa Tran is the marketing manager for eLightUp, which is the company developed MetaBox and GretaThemes. Today we catch up with Janessa Tran and learn more about her job at eLightUp. During this Q&A, we learn that Janessa is a mother of two adorable daughters, previously worked in advertisement, where she spends most of her time for her job, her love of cooking, and the predestined relationship she has with her husband. How did you get started with WordPress? Actually, Continue reading the post...

October Roundup: What kinds of things are we about to see change with Automattic, PHP & EIG?

Published on November 5, 2020 by Todd Jones under WordPress Business
October Roundup: What kinds of things are we about to see change with Automattic, PHP & EIG?
In today’s roundup, we discuss EIG, a major PHP update, and if Automattic is going to IPO. Buckle in, let’s ride. EIG acquisitions lead to its own acquisition Everyone has an EIG story. EIG, of course, is the acronym for Endurance International Group. They have a portfolio of some of the worst-rated hosts around the globe. Think BlueHost. You can see all of those brands at this link. Over the years, they have acquired dozens of hosts, many of which Continue reading the post...

Five automation courses that will help you put your business on auto-pilot

Published on October 29, 2020 by Todd Jones under WordPress Business
Five automation courses that will help you put your business on auto-pilot
What business task do you repeat each week? Are they pretty benign? I know that you are already using a MainWP dashboard to update your websites, so you know the value of automating as much as you can for the benefit of your business. What if you could take advantage of other systems? What about systems to help with email marketing and lead nurturing? What about systems to help with your project management and internal company organization? Would that help Continue reading the post...

3 tactics to help you harness the holiday season for your website agency

Published on October 22, 2020 by Todd Jones under WordPress Business
3 tactics to help you harness the holiday season for your website agency
When the end of the year, we have all kinds of feel goods. By the time it arrives, we have watched two months of Hallmark Christmas movies. Or maybe other kinds of Christmas movies. Once the dishes are washed on Thanksgiving Day, there is a mad rush to move on to the Holiday shopping season. For decades now, we have had the infamous Black Friday sales. Just in the last few years, we have noticed Cyber Monday. That’s not enough, Continue reading the post...

Musings about target audience. It’s more complex than you think

Published on October 16, 2020 by Todd Jones under WordPress Business
Musings about target audience. It’s more complex than you think
Who is your target audience? That question alone can strike fear in the heart of many self-employed creators. I understand. The well-intentioned experts tell us we should have such things. “You need a target audience,” they tell us. “What is your niche?” someone says. Perhaps they use the phrase target market. There is no reason to get all stressed out. Today we are here to talk about it and how it applies to our WordPress design business. For ages now, Continue reading the post...

Three ways you can find brand differentiation for your website design business

Published on October 9, 2020 by Todd Jones under WordPress Business
Three ways you can find brand differentiation for your website design business
A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. You’d think companies would be all about that. Peep Laja Imagine, if you will, you enter a great big expo hall. The expo is for businesses and website designers. Those with the booths are website designers, and they are hoping business owners will stop by and consider them for their next website project. There are literally hundreds, Continue reading the post...

The October 2020 roundup includes launches and more

Published on October 1, 2020 by Todd Jones under WordPress Business
The October 2020 roundup includes launches and more
Another month in the year 2020. To say it has been a tough year for us all is an understatement. Yet people are still launching new products and websites! This month, October 2020, we explore some of those launches in the latest roundup. Giddy up. DocketWP recent launches From the mind of Kyle Van Deusen of The Admin Bar comes DocketWP. DocketWP is a lightweight plugin that allows you to easily store and access your processes and to-do’s without leaving Continue reading the post...

Page Builder and WP Agency Summits take place in October

Published on September 24, 2020 by Todd Jones under WordPress Business
Page Builder and WP Agency Summits take place in October
In the past couple of years, I have found myself watching, participating, and presenting in virtual summits. Sometimes I find them incredibly rewarding. For example, this past weekend, I watched some of Selena Soo’s Impacting Millions. I had the honor of listening to Ramit Sethi, John Lee Dumas, Selena herself, and Laura Belgray. I mean, I have never seen them in person, and this might be the best opportunity I have had to see them. Maybe one day, I will Continue reading the post...

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