Todd Jones, Author at MainWP WordPress Management

WordPress Business

Musings about target audience. It’s more complex than you think

Who is your target audience? That question alone can strike fear in the heart of many self-employed creators. I understand. The well-intentioned experts tell us we should have such things. “You need a target audience,” they tell us. “What is your niche?” someone says. Perhaps they use the phrase target market. There is no reason to get all stressed out. Today we are here to talk about it and how it applies to our WordPress design business. For ages now, we have had to target someone for business. This idea of targeting prospects is as old as business itself. In

Todd Jones October 16, 2020 No Comments

WordPress Business

Three ways you can find brand differentiation for your website design business

A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. You’d think companies would be all about that. Peep Laja Imagine, if you will, you enter a great big expo hall. The expo is for businesses and website designers. Those with the booths are website designers, and they are hoping business owners will stop by and consider them for their next website project. There are literally hundreds, maybe thousands, of website designers in little booths all over an expo hall easily the size of a football field

Todd Jones October 9, 2020 No Comments

WordPress Business

The October 2020 roundup includes launches and more

Another month in the year 2020. To say it has been a tough year for us all is an understatement. Yet people are still launching new products and websites! This month, October 2020, we explore some of those launches in the latest roundup. Giddy up. DocketWP recent launches From the mind of Kyle Van Deusen of The Admin Bar comes DocketWP. DocketWP is a lightweight plugin that allows you to easily store and access your processes and to-do’s without leaving your dashboard. I watched a video demo that Kyle did with Kim Doyal and got a chance to see the

Todd Jones October 1, 2020 No Comments

WordPress Business

Page Builder and WP Agency Summits take place in October

In the past couple of years, I have found myself watching, participating, and presenting in virtual summits. Sometimes I find them incredibly rewarding. For example, this past weekend, I watched some of Selena Soo’s Impacting Millions. I had the honor of listening to Ramit Sethi, John Lee Dumas, Selena herself, and Laura Belgray. I mean, I have never seen them in person, and this might be the best opportunity I have had to see them. Maybe one day, I will make it to an “in real life” conference to hear one of them speak in person. I have attended two

Todd Jones September 24, 2020 No Comments

WordPress Business

Q&A with Donata Kalnenaite of Termageddon helps consultants with privacy policy needs

Donata Kalnenaite is the President of Termageddon. She started the company with her fiance, Hans Skillrud, to help businesses with privacy policies, terms, and disclaimers for their websites. Laws for these areas are changing rapidly, and Termageddon provides a platform to keep them updated to be compliant with laws. Donata is a privacy and technology attorney licensed in the state of Illinois. Further, she is the Vice-Chair and the Newsletter Editor of the American Bar Association’s ePrivacy Committee and the Chair of the Chicago Chapter of the International Association of Privacy Professionals. She serves as the legal engineer for Termageddon’s

Todd Jones September 17, 2020 No Comments

WordPress Business

Q&A with Leanne Mitton website designer and MainWP user

Leanne Mitton has been a web designer for 20 years. She began as a co-op student while in high school, working for Norlink. Following college, she took a full-time job with Norlink. In the year 2004, she found herself with the opportunity to purchase Norlink. Since then, she has been synonymous with Norlink. Leanne is a fan of MainWP, which allows her to use the tool she thinks will work best in each situation. She lives in the lovely town of Thunder Bay, Ontario, in Canada. She enjoys spending time with her family, knitting, and looking for places to explore

Todd Jones September 10, 2020 1 Comment

WordPress Business

September 2020 World of WordPress includes acquisitions

In today’s World of WordPress, we are talking music at WordCamp Austin, acquisitions, and creating a virtual year-in-review for WordPress in 2020. WordCamp Austin to have music. I like that WordCamp Austin is going to include music in this year’s virtual event. In years past, Austin has become a center stage for many musicians. Every year, the South by Southwest festival includes a large contingent of musicians, so this seems like a nod of the cap. SXSW was unable to hold their even this year due to COVID. September is the last day for submissions, so we will wait to

Todd Jones September 3, 2020 2 Comments

WordPress Business

August random thoughts: Never work for free

“If you’re good at something, never do it for free.” The Joker, Dark Knight Do you ever wake up in the middle of the night or early morning, and your brain starts thinking about things? You know, when it is way to early to get up and start your day? I have been there. In fact, it happened this morning. These random thoughts really aren’t that random, but maybe they would seem so in any other context. These are some things I have been thinking about in business. Perhaps you are thinking about them as well. What random thoughts about

Todd Jones August 27, 2020 No Comments

WordPress Business

Building a toolkit that can help you with your self care

The purring of a cat can reduce stress according to studies. As a matter of fact, the love of an animal can help reduce stress in our lives. To me, there is nothing much better than petting a cat and the cat purring. It is soothing. Studies have also shown that hugs can reduce our blood pressure. Finding things in our lives that help reduce stress is essential, especially in the year 2020. The worldwide pandemic has increased isolation and lack of touch, which makes our mental health more challenging. Self Employed workers like us, already struggle with isolation and

Todd Jones August 21, 2020 No Comments

WordPress Business

How to build backlinks without making your recipient scream in their pillow

Do you ever get an email like this? They are designed to get you to add a link to your website via an article you have already written. The strategy is not new. It has been used for years by certain SEO gurus. The thing is, most of my friends say they simply delete the emails or send them to spam. Nevertheless, this strategy is all about quantity. It’s a numbers game. That’s what they used to say in sales. In fact, I used to have to sign customers up for an email in a retail store. That was a

Todd Jones August 13, 2020 No Comments

MainWP Blog

Musings about target audience. It’s more complex than you think

Three ways you can find brand differentiation for your website design business

The October 2020 roundup includes launches and more

Page Builder and WP Agency Summits take place in October

Q&A with Donata Kalnenaite of Termageddon helps consultants with privacy policy needs

Q&A with Leanne Mitton website designer and MainWP user

September 2020 World of WordPress includes acquisitions

August random thoughts: Never work for free

Building a toolkit that can help you with your self care

How to build backlinks without making your recipient scream in their pillow

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